Design and Designing Chocolate Packaging Learning Objective To - - PowerPoint PPT Presentation

Design and Designing Chocolate Packaging

• To identify a range of appropriate colour schemes for a chocolate bar.
• To consider how use of colour can help to target particular markets or genres.
• To redesign chocolate packaging, aimed at a specific audience.
• To understand how colour can influence the price point and target market
• f a product.

Learning Objective Success Criteria

Can you identify the following chocolate bars from the snippet of wrapper shown?

Starter: Name That Bar!

Mars Plain Bounty Starbar Wisp a Green & Blacks

The choice of colours used by designers and manufacturers can influence the price point and market for chocolate bars.

Colour Marketing

• What impression do the following colour combinations give you?
• What sort of product would you associate with these colours?
• What kind of people would make up the target market?

Task: Can you think of any other colour combinations that fit specific target markets?

On your activity sheet, add colour to each logo to give it the impression of being:

Colour Marketing

Expensive/luxury Cheap/ budget Fun/party Natural/environmentally friendly Discussion Which colours do you think best represent these target markets?

Imagine that your favourite chocolate bar is going to be made into a set of individual chocolates to be presented in a box.

Chocolate Package Re-Design

A special occasion e.g. the Olympic Games A holiday or festival e.g. Christmas A new target market e.g. a high end/luxury item Using your chosen package outline, design and create a box for these new chocolates. Design your box to fulfil one of the following themes:

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