Design and Designing Chocolate Packaging Learning Objective To - PowerPoint PPT Presentation

Design and Designing Chocolate Packaging

Learning Objective • To understand how colour can influence the price point and target market of a product. Success Criteria • To identify a range of appropriate colour schemes for a chocolate bar. • To consider how use of colour can help to target particular markets or genres. • To redesign chocolate packaging, aimed at a specific audience.

Starter: Name That Bar! Can you identify the following chocolate bars from the snippet of wrapper shown? Starbar Wisp Mars a Plain Bounty Green & Blacks

Colour Marketing The choice of colours used by designers and manufacturers can influence the price point and market for chocolate bars. Task: • What impression do the following colour combinations give you? • What sort of product would you associate with these colours? • What kind of people would make up the target market? Can you think of any other colour combinations that fit specific target markets?

Colour Marketing On your activity sheet, add colour to each logo to give it the impression of being: Expensive/luxury Cheap/ budget Fun/party Natural/environmentally friendly Discussion Which colours do you think best represent these target markets?

Chocolate Package Re-Design Imagine that your favourite chocolate bar is going to be made into a set of individual chocolates to be presented in a box. Using your chosen package outline, design and create a box for these new chocolates. Design your box to fulfil one of the following themes: A special occasion e.g. the Olympic Games A holiday or festival e.g. Christmas A new target market e.g. a high end/luxury item

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