Current & Future Trends influencing the Chocolate Industry - PowerPoint PPT Presentation

Current & Future Trends influencing the Chocolate Industry Chocoa - The Chocolate Makers Forum - 4th of February 2016 Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Who is Bert Van Thilborgh? • Marketeer – Communication specialist – Trendwatcher • Futureproved • The Future of Chocolate • Love dark chocolate with high cacao percentage Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

STYLE REBELLION NATURAL SENSING Trends influencing the SLOWCIAL INTOX - DETOX Chocolate industry in the future RAW CULTURE DISRUPTION Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

STYLE REBELLION Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 DONNOLI

STYLE REBELLION -> HYBRIDISATION WAFFOGATO Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 DONNOLI

STYLE REBELLION -> HYBRIDISATION Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 DONNOLI

STYLE REBELLION -> NEW COLORS , TEXTURES Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 DONNOLI

STYLE REBELLION -> EXTREME COMBINATIONS/FORMS Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 DONNOLI

NATURAL SENSING STORYTELLING CHOCOLATE EXPERIENCES FAIRTRADE Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 DONNOLI

NATURAL SENSING -> NEW CHOCOLATE EXPERIENCES STORYTELLING Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 DONNOLI

NATURAL SENSING -> FAIRTRADE Market Research on Fair Trade Belgium vs the Netherlands - 59% of the Dutch households buy occasionally fair trade products - Chocolate is the most popular fairtrade product. 30% of the Dutch households buy Fair trade chocolate - Millenials/Mediors & Seniors buy Fair trade chocolate - 93% of Fair trade products are sold in supermarkets. - In Belgium 22% of the households buy Fair trade Chocolate - In Belgium more people buy fair trade products (also chocolate) in Fairtrade outlets like Oxfam, Wereldwinkel - 80% of the Belgian consumers know what fairtrade means and they can STORYTELLING define correctly the definition of fair trade Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 DONNOLI

DISRUPTION FAIRTRADE Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 DONNOLI

DISRUPTION -> CHOCOLATE & INSECTS Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 DONNOLI

DISRUPTION -> MAKING OWN CHOCOLATE (DIY TREND) Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 DONNOLI

SLOWCIAL Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 DONNOLI

SLOWCIAL -> LOCAVORISM vs SWISS/BELGIAN CHOCOLATES Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 DONNOLI

SLOWCIAL Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 DONNOLI

INTOX - DETOX Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 DONNOLI

INTOX Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 DONNOLI

DETOX Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 DONNOLI

RAW CULTURE Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 DONNOLI

RAW CULTURE -> SUPERFOODS Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 DONNOLI

POSSIBLE IMPLEMENTATION FOR YOUR BUSINESS Current & Future Trends influencing the Chocolate Industry Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 DONNOLI

Current & Future Trends influencing the Chocolate Industry Chocoa - The Chocolate Makers Forum - 4th of February 2016 Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22