Current & Future Trends influencing the Chocolate Industry - - PowerPoint PPT Presentation

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Current & Future Trends influencing the Chocolate Industry - - PowerPoint PPT Presentation

Feb 26, 2023 382 likes •639 views

Current & Future Trends influencing the Chocolate Industry Chocoa - The Chocolate Makers Forum - 4th of February 2016 Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22 Who is Bert Van Thilborgh? Marketeer

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Current & Future Trends influencing the Chocolate Industry

Chocoa - The Chocolate Makers Forum - 4th of February 2016

Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

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Who is Bert Van Thilborgh?

Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

  • Marketeer – Communication specialist – Trendwatcher
  • Futureproved
  • The Future of Chocolate
  • Love dark chocolate with high cacao percentage
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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

Trends influencing the Chocolate industry in the future

STYLE REBELLION SLOWCIAL DISRUPTION NATURAL SENSING INTOX - DETOX RAW CULTURE

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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

STYLE REBELLION

DONNOLI

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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

STYLE REBELLION -> HYBRIDISATION

DONNOLI

WAFFOGATO

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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

STYLE REBELLION -> HYBRIDISATION

DONNOLI

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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

STYLE REBELLION -> NEW COLORS , TEXTURES

DONNOLI

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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

STYLE REBELLION -> EXTREME COMBINATIONS/FORMS

DONNOLI

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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

NATURAL SENSING

DONNOLI STORYTELLING CHOCOLATE EXPERIENCES FAIRTRADE

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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

NATURAL SENSING -> NEW CHOCOLATE EXPERIENCES

DONNOLI STORYTELLING

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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

NATURAL SENSING -> FAIRTRADE

DONNOLI STORYTELLING Market Research on Fair Trade Belgium vs the Netherlands

  • 59% of the Dutch households buy occasionally fair trade products
  • Chocolate is the most popular fairtrade product. 30% of the Dutch

households buy Fair trade chocolate

  • Millenials/Mediors & Seniors buy Fair trade chocolate
  • 93% of Fair trade products are sold in supermarkets.
  • In Belgium 22% of the households buy Fair trade Chocolate
  • In Belgium more people buy fair trade products (also chocolate) in Fairtrade
  • utlets like Oxfam, Wereldwinkel
  • 80% of the Belgian consumers know what fairtrade means and they can

define correctly the definition of fair trade

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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

DISRUPTION

DONNOLI FAIRTRADE

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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

DISRUPTION -> CHOCOLATE & INSECTS

DONNOLI

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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

DISRUPTION -> MAKING OWN CHOCOLATE (DIY TREND)

DONNOLI

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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

SLOWCIAL

DONNOLI

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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

SLOWCIAL -> LOCAVORISM vs SWISS/BELGIAN CHOCOLATES

DONNOLI

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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

SLOWCIAL

DONNOLI

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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

INTOX - DETOX

DONNOLI

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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

INTOX

DONNOLI

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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

DETOX

DONNOLI

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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

RAW CULTURE

DONNOLI

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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

RAW CULTURE -> SUPERFOODS

DONNOLI

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Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

Current & Future Trends influencing the Chocolate Industry

POSSIBLE IMPLEMENTATION FOR YOUR BUSINESS

DONNOLI

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Current & Future Trends influencing the Chocolate Industry

Chocoa - The Chocolate Makers Forum - 4th of February 2016

Bert Van Thilborgh – Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22