1 Brief History and Introduction of Ghirardelli Chocolate Company - - PowerPoint PPT Presentation

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Brief History and Introduction of Ghirardelli Chocolate Company

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Brief History of Ghirardelli Chocolate

• Ghirardelli was established in San Francisco in 1852 by Domingo Ghirardelli, an Italian

Chocolate Maker who came to the New World at the height of the California Gold Rush.

• With headquarters and manufacturing in the Northern California Bay Area, Ghirardelli is
• ne of the few premium chocolate manufacturers “local” to the West Coast.
• Ghirardelli is the leading premium chocolate brand with the widest product range

including confections, sauces, baking chips, sweet ground chocolate, frappé mixes, baking bars, baking cocoa and hot chocolate.

• Ghirardelli is one of the few remaining U.S. chocolate manufacturers to control the

entire manufacturing process including bean procurement, processing and packaging.

• Ghirardelli is a Green Certified Business with successful waste and energy reduction

programs that have significantly reduced water and corrugate usage during the manufacturing process.

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Ghirardelli’s chocolate expertise guarantees quality, value and endless ways to create outstanding and profitable drinks.

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• Profitability

 You can afford quality!  Ghirardelli products accommodate different flavor profiles, operational needs and cost requirements. No other company has this many options for specialty coffee.  Ghirardelli can grow your sales and profitability by identifying how to maintain quality while reducing costs related to products, packaging and shipping.

• Versatility

 Ghirardelli products can be used for multiple purposes from mochas to milkshakes to smoothies to baking.  Recipes assistance available to help you get the most out of each sku.

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Ghirardelli’s Strong Commitment to Quality

• Strict production and QA standards
• Internal sensory testing
• High standards and criteria for all

ingredients

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Training Including New Products

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CHOCOLATE 101

Chocolate Basics – Ghirardelli Perspective

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THE Ghirar rardelli delli PROCESSING DIFFERENCE

• What makes our product superior to the

competition?

 Bean Origin

• Bean selection for special origin countries

and blending  Strict quality controls

• We reject up to 30% of beans offered to us

 Milk sourcing

• Specially processed milk powder sourced only from the midwest

 Nib roasting vs. whole bean roasting

• allows for superior control over flavor development

 Particle size (Smoothness)

• Ghirardelli targets 18 microns allowing for a velvety smooth melting chocolate

experience

• Smoother than the competition - Hershey’s targets 41 microns
• ≥25 micrometers is detectable by taste buds

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Chocolate 101

• % Cacao Definition

 The sum of all cocoa bean components (cocoa butter, cocoa liquor, cocoa powder) used in a chocolate

• Basic Ingredients

 Chocolate liquor

• Cocoa butter
• Cocoa powder

 Sugar  Milk Ingredients

• Milk powder
• Milk fat

 Flavors

• Vanilla
• Chocolate Chips vs. Melting

Chocolate

 Chips generally formulated for cookies/baking  “Melting Chocolate,” generally, wafer, bar, or block forms

• Couverture Definition

 Definition – “Coating”  Generally defined as chocolate containing 32 to 39% cocoa butter  Used for enrobing (coating of center fillings), shell molded products

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Chocolate 101

• Chocolate Definitions

“Semisweet”

• Federal Standards of Identity - 35% minimum chocolate liquor
• Market – 35 to 50%

“Bittersweet”

• Federal Standards of Identity - 35% minimum chocolate liquor
• Market – 51 to 98%

“Dark”

• Federal Standards of Identity - None

“Milk”

• Federal Standards of Identity
• 10% minimum chocolate liquor
• 12% minimum milk solids

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FOODSERVICE LINE

• Sweet Ground Chocolate Powders
• Chocolate, White, and Caramel Sauces
• Frappe Iced Blended Mixes
• Water Soluble Hot Cocoa
• Cocoa Powders, Chips, and Wafers

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Ghirardelli Ground Chocolate Powders

Sweet Ground Chocolate & Cocoa

• 3lb Cans
• 10lb Box & 30lb Box
• 24 Month Shelf Life

Sweet Ground White Chocolate

• 3lb Cans
• 10lb Box & 25lb Box
• 18 Month Shelf Life
• Perfect for Mochas & Hot Chocolates
• Bake with for indulgent Brownies, Cakes, & Cookies

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Benefits

• Multiple Pack Size Options – 3lb, 10lb & 30lb
• Create your own signature cacao content by adding unsweetened powder.
• 24 Month Shelf Life
• All Natural Ingredients
• Bulk cases minimize waste & shipping
• Steams well directly in milk
• Attractive branded measuring scoop available
• No evacuation issues with powder
• Can be used in ice drinks to create a dairy free all natural smoothie
• Very cost effective—WORK HORSE FOR INTERNATIONAL

Sweet Ground Chocolate

Ideal for customers that want: 1.All natural 2.Flexibility to adjust product with unsweetened cocoa powder of flavors 3.Low cost and high quality 4.Minimal product waste

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SGC - What do you do with it?

• Sweet Ground Chocolate works well as a base for baked goods such

as muffins, pancakes or scones. It can also be added into a frozen yogurt machine to create a custom flavor.

• Sweet Ground White Chocolate works just as well as sweet ground

chocolate for these applications.

• Frozen Yogurt Base
• Sauce
• Muffins
• Pancakes
• Brownies
• Cakes
• Smoothies

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Sweet Ground Chocolate Hot Beverage Recipes

Classic Mocha with powder

3 Tbsp Sweet Ground Powder 10oz Steamed Milk 1 – 2 Shots Espresso Pour espresso into a 12 oz mug. Combine powder and milk and steam thoroughly together until fully dissolved. Pour the Steamed milk mixture over the espresso.

Classic Mocha with sauced powder

2 oz Sauced Sweet Ground Powder 10oz Steamed Milk 1 – 2 Shots Espresso Combine sauce and espresso in a 12 oz

• mug. Stir and combine. Pour steamed milk

into mug; stir to combine. 15

SGC - Saucing Details

Recipe 1 lb Sweet Ground Chocolate & Cocoa 8 oz Cool Water Mix with a whisk until fully combined. Shelf Life 3 – 5 days (depending on how long it is kept out of the refrigerator each day) When out of the fridge sauce must be stored away from direct heat. Customization Create your own signature flavor by adding extra unsweetened cocoa powder or flavorings such as cinnamon or other spices. Versatility Can be used to create iced as well as hot drink. Excellent dairy free base for blended drinks.

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Double Chocolate and Classic White New items: Mocha, White Mocha, and FHC

• 3lb Cans
• 10lb Box
• 18 Month Shelf Life

Ghirardelli Frappé

• A perfect base for coffee & chocolate drinks as well as fruit smoothies

and even cupcakes!

• Formulated to stay thick & not settle
• Blend with coffee, cold water, fruit juice or milk & ice
• Create your own signature drink with fruit, chocolate chips etc.

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3 NEW FRAPPE FLAVORS!

MOCHA Premium Ghirardelli cocoa powder blended with Colombian coffee for the perfect balanced mocha WHITE MOCHA Iced blended version of the sweet and creamy Ghirardelli white mocha flavor coffee drinkers crave FROZEN HOT COCOA The intense flavor of Ghirardelli Chocolate in a creamy, cool drink. Enjoy iced blended or hot

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Ghirardelli Frappé

Classic white blender base. For use with: milk water espresso chilled brewed coffee chai concentrate green tea concentrate apple juice lemonade

• range juice

fruit fruit juices

• Convenient 3.12lb Can
• Cost Effective 10lb Box

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Ghirardelli Frappé

• Double Dark Chocolate -

Rich, dark chocolate blender base.

• For use with:

Milk Water Espresso Chilled Brewed Coffee Decaf and Regular Chai Concentrate

• Convenient 3.12lb Can
• Cost Effective 10lb Box

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Ghirardelli Frappé – New Mocha Flavors

• Contain Columbian Coffee for decadent mocha

flavor

• Pre-mixed coffee provides consistent flavor and

ease of preparation

• Just add water and ice (or milk)
• Cost savings versus adding espresso
• Contains no Hydrogenated Oils
• Canister provides countertop branding and ease
• f use

Mocha & White Mocha

• 3.12 lb. canister
• 10lb bulk
• 18 month shelf life

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Ghirardelli Frappé – New Frozen Hot Cocoa

• Contains premium Ghirardelli Cocoa Powder for

intense chocolate flavor

• Blend with ice and water for a decadent iced

beverage

• 3.12lb canister provides counter top branding

and ease of use

• Contains no hydrogenated oils

Frozen Hot Cocoa

• 3.12 lb. canister
• 18 month shelf life

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Ghirardelli Frappé

• Menu Category Opportunities:
• Smoothies- Blend with fresh or frozen fruit, fruit juices or fruit concentrate

purees.

• “Frappcuino” style drinks- Blend with fresh Espresso, Decaf or Regular, Coffee

concentrate, or Chilled Brewed Coffee.

• Specialty Blended- blend with Chai Tea concentrate, Green Tea concentrate for a

Green Tea Chiller, Lemonade, or Cider

• Cocktails- Blend with Coconut Rum, Peppermint Schnapps, Khalua etc…

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Ghirardelli White Chocolate Frappé Great For Espresso Iced Blended, Fruit Smoothie, and Tea Chillers!

Ingredient Amount Measure Cost Espresso (optional) 1 Shot 1.5 oz $0.13 Milk 8 oz $0.19 Ghirardelli White Chocolate Frappe Classico 4 oz $0.75 Ice 16 oz $0.00 Ghirardelli Barista Dark Chocolate Mini Chip (optional) .5 oz $0.14 Fresh Whipped Cream 1 oz $0.13 INSTRUCTIONS:

 Fill a 16oz cold cup with ice and add to blender  Add Ghirardelli Frappe Classico to blender then fill with milk, water, or liquid of choice to float ice  Espresso shot optional  Tip: Use chilled day old brewed coffee for a cost effective, tasty iced blended drink  Blend until smooth Try using fruit juice, puree, or fresh whole fruit, Lemonade, apple cider, green tea, or chai!  Be creative! Add caramel, cinnamon, peppermint, coconut, chocolate mini chips, nuts, or coffee beans and pulse to mix.  Top with fresh whipped cream flavored with chocolate, white chocolate, or caramel.  Top whipped cream with a sprinkle mini chips and enjoy!  Use your creative inclusions to promote seasonal, regional, or local events

Cost: $1.34 Retail: $3.95 Food Cost 34% Profit $2.61 26

Alternative Methods of Preparation

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Why Frappé?

Indulgent

• Creamy flavor provides the perfect base for countless recipes.
• Premium Ghirardelli ingredients provide outstanding quality.

Simple

• Measure powder, add water or milk, additional fruit, sauce or

flavorings and blend. Takes just seconds.

• Develop seasonal beverages for your restaurant using just one
• r two frappe skus.

Profitable

• High retail on blended drinks makes total dollar profits high.
• Gain additional sales from non-coffee consumers.
• Increase summer sales and afternoon traffic

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Ghirardelli Pump Bottle Sauces

Available in Chocolate, White Chocolate & Caramel

• Attractive & convenient café pump bottles
• 12 month shelf life unopened (3-4 weeks after opening)
• Designed specifically for specialty coffee
• Pump delivers measured quantity
• Ideal for desserts, milkshakes, beverages and more

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Ghirardelli Squeeze Bottle Sauces

• Same popular sauces as in large pump bottles
• Squeeze bottle cap designed specifically for

decorating drinks and desserts

• Small footprint is perfect for small cafes or

kitchens

• Increase appeal of coffee drinks, cocktails,

desserts, milkshakes and more

• Bottle can be stored upside down to facilitate full

evacuation

• Plate Scaping tips are available

Available in Chocolate, White Chocolate & Caramel

• Premium looking bottle design
• 12 month shelf life

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Sauces

With product available in both squeeze bottles and large pump bottles, sauces provide a great opportunity for both restaurant kitchen and yogurt/ice cream chains.

• Milkshakes
• Plate Decorating
• Beverage Base
• Toppings
• Ice Cream
• Yogurt
• Desserts

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Other Ghirardelli Products

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Ghirardelli Double Chocolate Hot Cocoa

• Available in 6/15 ct. single serve packs or 4/2lb

bulk packs for cocoa dispensers or granita

• machines. Perfect for office/ B&I coffee

service.

• 18 month shelf life
• A decadent water soluble cocoa mix
• Delicious hot or as an iced blended drink base

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Double Chocolate Hot Cocoa

Removal Of Partially Hydrogenated Oils & Export Prohibited Ingredients

Sugar, creamer (coconut oil, corn syrup solids, sodium caseinate- a milk derivative, mono and diglycerides, dipotassium phosphate, silicon dioxide- prevents caking), cocoa- processed with alkali, nonfat dry milk, sweet dairy whey, guar gum, natural and artificial flavor, salt, silicon dioxide- prevents caking. May contain soy. Sugar, non-dairy creamer (partially hydrogenated coconut oil, corn syrup solids, sodium caseinate- a milk derivative, mono- and diglycerides, sodium citrate, salt, dipotassium phosphate, carrageenan), cocoa- processed with alkali, sweet dairy whey, nonfat dry milk, sodium aluminosilicate- prevents caking, natural and artificial flavor, salt.

Old Formula New Formula

Ingredients in red have been removed.

Launch: Early 2013

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