Derek Price Director, North America Expedia Media Solutions - PowerPoint PPT Presentation

Derek Price Director, North America Expedia Media Solutions Previous experience: 20+ years in travel industry holding roles from market management to business development. Fun Fact: I graduated from culinary school…

Expedia Media Solutions Global Network 200 sites 75 countries 35 languages

Reach Your Target Audience Contextual, Expedia Expedia Traveler Demographic Targeting IP Targeting Traveler Targeting Profile Targeting • Gender • Geographic location • Business, leisure, (country, state, DMA) • Origin, destination, hotel • Age family, luxury, star rating, air class, etc. • Platform and browser • Household income frequent flyer, etc. type (mobile and tablet) 3 rd Party-Supplied 3 rd Party-Supplied Business- Custom Targeting Behavioral Targeting to-Business Targeting • Combine 1 st party travel • In-market for auto, finance, • Title, company size, data with IP or 3 rd party retail, etc. function, etc. profile targets • Interested in outdoors, food, arts & entertainment 3

Brand USA Affinity Co-Op Campaigns The mission we share: To encourage increased international visitation to the United States and to grow America’s share of the global travel market

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THANK YOU Learn more at our blog: https://blog.advertising.expedia.com Engage with us: Expedia Media Solutions on LinkedIn 10