Derek Price Director, North America Expedia Media Solutions - - PowerPoint PPT Presentation
Derek Price Director, North America Expedia Media Solutions Previous experience: 20+ years in travel industry holding roles from market management to business development. Fun Fact: I graduated from culinary school Expedia Media Solutions
Director, North America Expedia Media Solutions
Previous experience: 20+ years in travel industry holding roles from market management to business development. Fun Fact: I graduated from culinary school…
200 sites 75 countries 35 languages
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Contextual, Expedia Traveler Targeting
star rating, air class, etc.
Expedia Traveler Profile Targeting
family, luxury, frequent flyer, etc.
Demographic Targeting
IP Targeting
(country, state, DMA)
type (mobile and tablet)
3rd Party-Supplied Behavioral Targeting
retail, etc.
food, arts & entertainment
3rd Party-Supplied Business- to-Business Targeting
function, etc.
Custom Targeting
data with IP or 3rd party profile targets
The mission we share: To encourage increased international visitation to the United States and to grow America’s share of the global travel market
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