Departmental Success A Complimentary Webinar From - - PowerPoint PPT Presentation

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Departmental Success A Complimentary Webinar From - - PowerPoint PPT Presentation

Jan 10, 2024 286 likes •587 views

Internal CIO Marketing For Future Departmental Success A Complimentary Webinar From healthsystemCIO.com Your Line Will Be Silent Until Our Event Begins Thank You! Webex Support 1-866-223-3239 Event # 660 373 804 Housekeeping

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Webex Support 1-866-223-3239 Event # 660 373 804

“Internal CIO Marketing For Future Departmental Success”

A Complimentary Webinar From healthsystemCIO.com Your Line Will Be Silent Until Our Event Begins Thank You!

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Housekeeping

  • Moderator – Anthony Guerra, editor-in-chief, healthsystemCIO.com
  • Ask A Question
  • We will be holding a Q&A session after the formal presentations.
  • You may submit your questions at any time by clicking on the QA panel

located in the lower right corner of your screen, type in your questions in the text field and hit send.

  • Please keep the send to default as “All Panelists.”
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Housekeeping

  • Download the Deck
  • Go to: http://healthsystemcio.com/presentation/internal-marketing-webinar.pdf

(link will also be offered during our extended Q&A session)

  • Email me at aguerra@healthsystemCIO.com
  • View the Archive – You will receive an email notification when our

archive recording of this event is ready.

  • Please note that separate registration is required.
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Agenda

  • Ed Marx, SVP/CIO, Texas Health Resources (15 minutes)
  • Tom Bartiromo, SVP, CIO & CTO, Barnabas Health (15 minutes)
  • Q&A (20+ minutes)
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In Internal CIO IO Marketing For Future Departmental l Success

Edward Marx SVP/CIO Texas Health Resources

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Con

  • nsideratio

ions

  • Culture
  • Purpose
  • Rebuilding Reputation
  • Sustaining Reputation
  • Branding
  • Measurement
  • Value
  • Measure of Success
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Dir irections

  • University Hospitals
  • Situations
  • Rebuilding Reputation
  • Proactive Approach
  • Texas Health Resources
  • Branding
  • Signaling New Direction
  • Leveraged Approach
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Aty typical Approaches

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Co Contin inuous Co Connectio ions

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Cu Customer Rela lationship ip Man anag agement

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Le Leverage In Internal Mar arketin ing Department

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Develop Product Man anagers

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Co Contin inuously ly Co Contrib ibute

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In Intentio ional Bran anding

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Frie iend Public ic Rela latio ions

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Be Be Visi isible le

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Com

  • mplete In

Integratio ion

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Synchronicit ity

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Internal CIO Marketing For Future Departmental Success

Thomas Bartiromo SVP/CIO/CTO Barnabas Health

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Why Market?

  • Transparency
  • Expand knowledge and understanding
  • Better business partnering
  • Inform broadly
  • Improve engagement
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Playing to Strengths…

  • Collaboration with marketing
  • A talent for crafting messages
  • Branding
  • Telling the story
  • Mediums for improved messaging
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Feedback Will Vary

  • You take some risk when trying to inform…
  • Open for critique
  • Perceived bragging
  • How much did that cost?
  • Miss-understanding / Context
  • Wow… you do that?
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Build on Other Key Initiatives

  • Pull through opportunities for funding
  • Transformative initiatives
  • Projects or programs that resonate
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Leverage Existing Services

  • Marketing Department
  • Tie together and reinforce:
  • Newsletters
  • Portals
  • Email distributions
  • Gauge the organizations appetite
  • Annual (performance) report
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Approach Used

  • Structure of Performance Report
  • Balance of reliable stats and vitals (Credibility is key)
  • Takes time to normalize…
  • Balance of visuals and narrative
  • Business emphasis… (Limit the Technical jargon)
  • Comments / support from recognized leadership and customers
  • Establishes a base to build on for the following reports
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Traction and Influence

  • The IT teams learned more about IT Division (Side benefit)
  • Imitation is the best form of flattery
  • Marketing, nursing and other corporate / shared services
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Thank You

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Q&A

Click on the QA panel located in the lower right corner of your screen, type in your questions in the text field and hit send. Please keep the send to default as “All Panelists.” Download Today’s Slide Deck @

http://healthsystemcio.com/presentation/internal-marketing-webinar.pdf

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Thank You!

  • You will receive an email notification when our archive recording is
  • ready. (Separate registration is required)
  • Questions/Comments – Anthony Guerra aguerra@healthsystemCIO.com

Go to www.healthsystemCIO.com/webinars to view our upcoming schedule and see archived events.