Debra Prinzing SLOW FLOWERS COLLECTIONS Datisca cannabina - - PowerPoint PPT Presentation

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Debra Prinzing SLOW FLOWERS COLLECTIONS Datisca cannabina - - PowerPoint PPT Presentation

Debra Prinzing SLOW FLOWERS COLLECTIONS Datisca cannabina ECOMMERCE: Direct to Consumer What does Slow Flowers mean? Taking a page from SLOW FOOD, the term SLOW FLOWERS includes: Conscious sourcing of local and/or domestic flowers


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Debra Prinzing

SLOW FLOWERS

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COLLECTIONS

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Datisca cannabina

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ECOMMERCE: Direct to Consumer

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What does Slow Flowers mean?

Taking a page from SLOW FOOD, the term SLOW FLOWERS includes:

  • Conscious sourcing of local and/or domestic flowers
  • Understanding that floral purchases have a direct

benefit to the farmer and local economies

  • Observing and appreciating the cycle of seasons

(which also means NOT having access to everything and anything . . . whenever we want it)

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Slow Flowers commits to the following practices:

  • To recognize and respect the seasons by celebrating and

designing with flowers when they naturally bloom

  • To reduce the transportation footprint of the flowers and

foliage consumed in the marketplace by sourcing as locally as possible

  • To support flower farmers small and large by crediting

them when possible through proper labeling at the wholesale and consumer level

  • To encourage sustainable and organic farming practices

that respect people and the environment

  • To eliminate waste and the use of chemical products in

the floral industry

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Slow Flowers produces 5 channels for Industry and Consumer Engagement:

SLOWFLOWERS.COM The Slow Flowers Podcast American Flowers Week Slow Flowers Journal in FLORISTS’ REVIEW Slow Flowers SUMMIT

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Questions?

Stay in Touch @myslowflowers debraprinzing@gmail.com