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D2 Leisure Market

January 2018

Cinema

• UK cinemas saw box office records increase for third consecutive year in
• 2017. 2017 offered a broad range of titles to audiences with Star Wars, Beauty

& the Beast, Despicable Me 3 and Dunkirk passing the £40 million milestone.

• ‘Novelty’ experience cinema – ranging from secret cinemas film stages

extravaganza, hot tub cinema, rooftop cinema, underground cinema, lunar cinemas, countless pop up and outdoor cinema experiences.

• Immersive motion seating (IMS) and 4d seating playing more of a pivotal

role.

• Move towards premium experience accelerated in 2017 – Odeon installing 6

Odeon Luxe together with Vue and Cineworld also investing/ installing VIP screens

• Investment in existing sites will become increasingly important with

the ‘big three’ Vue, Cineworld and Odeon leading the way by reducing number

• f seats and upgrading to VIP quality to enhance experience.
• The cinema market is evolving, and will continue to polarise between the

multiplex, boutique and neighbourhood operators.

• Boutique cinemas are now recognised by Landlords as credible alternatives

to the larger multiplexes as anchors to mixed use schemes.

• Consumers still and will enjoy attending the cinema, as long as operators

continue to improve, adapt and invest to keep ahead of the internet generation, and the growth of online streaming services such as Netflix and Screening Rooms.

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New in 2017

Vue Refurbishment, Preston Curzon, Oxford Westgate The Light, Stockport Cineworld, The Lexicon, Bracknell Odeon Refurbishment, Glasgow Everyman, Kings Cross

Health and Fitness

• Regional cities are having their moment as boutiques fitness operators look to

expand outside of London.

• Landlords are becoming more open to gym tenants – not only are they aware
• f the complimentary nature of a gym within a mixed use scheme, but also as a

ripe opportunity in a challenging A3 market.

• Franchising models becoming more prevalent as operators see this as a quick

growth model – eg. easyGym, Anytime Fitness, SNAP Fitness, Omni Fight Club and F45.

• Budget operators are now adopting smaller floorplates in a bid to target smaller

markets and city centre locations

• The UK’s leading operators, in both the public and the private sectors (by number
• f clubs and members), remain the same as last year: Pure Gym and GLL, with

176 and 167 gyms, respectively. Will either break the 200 mark over the next 12 months?

• Low cost clubs now account for 15% of the market value and 35% of

membership in the private sector.

• Premium clubs still have their place in the market and ‘Super Premium’ brands

such as Third Space, and Equinox are looking for larger floorplates in London and paying record rents.

BOXING CYCLING HIIT MULTI PURPOSE

The Ever Expanding Boutique Market

‘Big Box’ D2

• Big Box D2 sector continued to go from strength to strength in

2017.

• A large number of new requirements for indoor adventure golf,

both family oriented and targeted at young professionals ‘drink and play’ crowd. Discovery Adventure Golf, Paradise Island, Adventure Leisure, Swingers, Junkyard Golf, Puttshack.

• Trampoline Parks are beginning to feel the strain from too much

supply in some markets, with some closures. Diversification is key.

• Not so big box… many more smaller experiential leisure concepts

have emerged… Whistepunks, IP2 entertainment, escape rooms, Bounce, Flightclub. Focussed on London and major regional city centres.

• Virtual Reality parks beginning to emerge and is set to become

more prolific across the UK as we catch up with the US.

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Ones to watch for 2018…

Experiential Leisure