D E S I G N I N G F O R I M P A C T W I T H T H E O R I E S O F C H - - PowerPoint PPT Presentation

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Apr 11, 2024 45 likes •248 views

D E S I G N I N G F O R I M P A C T W I T H T H E O R I E S O F C H A N G E Sarah Josefsberg Boris Divjak @JosefsbergSarah Macmillan Patient Experience and Head of Design @BorisDivjak User Involvement Lead at UCLH #SDinGOV SESSION

SLIDE 1

D E S I G N I N G F O R I M P A C T

W I T H T H E O R I E S O F C H A N G E

Sarah Josefsberg

Macmillan Patient Experience and User Involvement Lead at UCLH

Boris Divjak

Head of Design

@JosefsbergSarah @BorisDivjak #SDinGOV

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SESSION STRUCTURE Understanding Theories of Change Linking desired long-term outcomes to new service concepts

(your own Theory of Change)

Prototyping and validating potential impact

1 2 3

@JosefsbergSarah @BorisDivjak

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U N D E R S T A N D I N G T H E O R I E S O F C H A N G E

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THEORIES OF CHANGE

Visual tool (logic model) that makes explicit the steps needed to bring about change.

@JosefsbergSarah @BorisDivjak

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THEORIES OF CHANGE

But a Theory of Change is more than a static logic model:

Participatory and iterative process (evolutionary)
Starts with the desired long-term outcome and work backwards towards needed

interventions

Makes explicit the underlying assupmtions
Explores complex processes that underlie social and societal change

(social, economic, political and institutional)

@JosefsbergSarah @BorisDivjak

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THEORIES OF CHANGE

‘Theory of change is an on-going process

f reflection to explore change and

how it happens and what that means for the part we play in a particular context.’

––– James, C. (2011) “Theory of Change Review. A report commissioned by Comic Relief” @JosefsbergSarah @BorisDivjak

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THEORIES OF CHANGE AND SERVICE DESIGN

Service designers can use Theory of Change for:

Ideation – use intermediate outcomes as triggers for creative thinking
Prototyping and validation – design tests to provide evidence for impact of

proposed service conepts

Collaboration – identify others that are working towards similar long-term outcomes

@JosefsbergSarah @BorisDivjak

SLIDE 8

THEORIES OF CHANGE AND SERVICE DESIGN

Example service concept to prototype and the outcome to validate

@JosefsbergSarah @BorisDivjak

SLIDE 9

THEORIES OF CHANGE AND SERVICE DESIGN

Example service concept to prototype and the outcome to validate

@JosefsbergSarah @BorisDivjak

SLIDE 10

STANDARDS OF EVIDENCE

Nesta (2013) Standards of Evidence

Plan your approach to validation according to the stage of your project and resources at your disposal.

@JosefsbergSarah @BorisDivjak

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A C T I V I T Y 1:

L I N K I N G D E S I R E D L O N G - T E R M O U T C O M E S T O N E W S E R V I C E C O N C E P T S

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EXAMPLE OUTCOME PACKS

Form groups with 3–5 people
Each group to choose one case study and matching

‘example outcomes’ pack to work with for the next exercise

Prepare the ‘Theory of Change’ template

@JosefsbergSarah @BorisDivjak

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EXAMPLE OUTCOME PACKS – 3 CARD TYPES

INTERMEDIATE OUTCOME SERVICE CONCEPT LONG-TERM OUTCOME

@JosefsbergSarah @BorisDivjak

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BUILDING THE THEORY OF CHANGE (15 min) 1. Chose one of the long-term outcomes cards (your intended impact) and place it on the template. 2. Now work backwards from the long-term outcome. Identify a number of intermediate outcomes that might lead to the long-term outcome and arrange them in a logical sequence.

(take time to discuss and feel free to deviate from the template if needed)

@JosefsbergSarah @BorisDivjak

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BUILDING THE THEORY OF CHANGE (15 min) 3. See if any of the ‘new service concept’ cards fits your intermediate

utcomes and place them on the template (or propose your own!).

4. Discuss and refine. Look at the outcomes chain you’ve created:

Does it make sense to everyone in the group?
Are there any gaps or missing links?
Would this be achievable within the culture of the organisationand the given

context?

Are there any negative outcomes we forgot about?

@JosefsbergSarah @BorisDivjak

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A C T I V I T Y 2:

P R O T O T Y P I N G A N D V A L I D A T I N G P O T E N T I A L I M P A C T

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PROTOTYPING AND VALIDATION CARDS / TEMPLATE

Prepare the ‘Prototyping and validation’ template and cards

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PLANNING PROTOTYPING AND VALIDATION (15 min) 1. Formulate the assumption you aim to validate (or disprove): take the service concept and one of its intermediate outcomes, and place them on the template, forming an ‘if … then’ statement 2. Discuss and define a way to measure the outcome

What is the best measurable indicator for the chosen outcome (e.g. number
f calls, self-reported user experience, ...)?
Is this measure really indicative of this outcome or could it be indicating

something else (e.g. counting homeless example)?

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PLANNING PROTOTYPING AND VALIDATION (15 min) 3. Use the ‘prototyping’ and ‘validation’ cards to refine your approach. Consider different options and their pros/cons. 4. Discuss conditions for your test; what will you need to prepare for everything to run smoothly and to get good results? 5. What would be a successful result? What kind of result would validate (or disprove) your initial assumption?

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Q U E S T I O N S / F E E D B A C K?

W W W . P R O T O T Y P I N G F O R I M P A C T . C O M Sarah Josefsberg

Macmillan Patient Experience and User Involvement Lead at UCLH

Boris Divjak

Head of Design