Cycle Tourism Velo Route Voyageur Cycle Route Mobile workshop Sept - PowerPoint PPT Presentation

Cycle Tourism Velo Route Voyageur Cycle Route Mobile workshop Sept 19-20, 2016 Anne-Marie Forcier

The cycling market – 4 segments  Leisure and Family cycling – cycling is not a main trip purpose but an activity  Recreational cycling – longer road trips, cycling 30 – 60+ km/day  Touring – long distance touring for experienced cyclists  Mountain biking

Cycle Tourists SPEND MORE $$$  Higher than average incomes  Well-educated and frequent travellers  More likely than other travellers to participate in a variety of activities while travelling, including both outdoor and cultural and entertainment activities  Stats Canada data indicates that cycle tourists in Ontario spent much more than the average visitor

Building partnerships to develop & market the destination

Ontario’s 1 st Velo Quebec Grand Tour in 2011 Rideau-1000 Islands

2014 Grand Tour Niagara

What did we learn? • 52% of Grand Tour participants had never cycled in Ontario • 79% did not know about the Lake Ontario Waterfront Trail • 88% were motivated to return to Ontario Top 5 comments 1. Respectful drivers 2. Beautiful countryside 3. So much water everywhere 4. Condition of roads 5. Local flavours

The value of cycle information in print & in French!

Explore other destinations by bike…

Questions? Anne-Marie Forcier Amplitude Tourism Consulting 613-583-4783 amforcier@bell.net Thank you ~ Merci