Cycle Tourism Velo Route Voyageur Cycle Route Mobile workshop Sept - - PowerPoint PPT Presentation

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Jan 11, 2024 319 likes •459 views

Cycle Tourism Velo Route Voyageur Cycle Route Mobile workshop Sept 19-20, 2016 Anne-Marie Forcier The cycling market 4 segments Leisure and Family cycling cycling is not a main trip purpose but an activity Recreational cycling

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Cycle Tourism

Velo Route Voyageur Cycle Route

Mobile workshop Sept 19-20, 2016 Anne-Marie Forcier

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The cycling market – 4 segments

 Leisure and Family cycling – cycling is not a main trip purpose but an activity  Recreational cycling – longer road trips, cycling 30–60+ km/day  Touring – long distance touring for experienced cyclists  Mountain biking

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Cycle Tourists SPEND MORE $$$

 Higher than average incomes  Well-educated and frequent travellers  More likely than other travellers to participate in a variety of activities while

travelling, including both outdoor and cultural and entertainment activities

 Stats Canada data indicates that cycle tourists in Ontario spent much more

than the average visitor

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to develop & market the destination

Building partnerships

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Ontario’s 1st Velo Quebec Grand Tour in 2011 Rideau-1000 Islands

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2014 Grand Tour Niagara

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What did we learn?

52% of Grand Tour participants

had never cycled in Ontario

79% did not know about the Lake

Ontario Waterfront Trail

88% were motivated to return to

Ontario Top 5 comments

1. Respectful drivers
2. Beautiful countryside
3. So much water everywhere
4. Condition of roads
5. Local flavours

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The value of cycle information

in print & in French!

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Explore other destinations by bike…

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Questions?

Anne-Marie Forcier Amplitude Tourism Consulting 613-583-4783 amforcier@bell.net