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Da Dawn Da Dawson-Ho House
Dir irector of Corporate Communic nications ns Sout uth h Carolina ina Department nt of Parks, Recreatio ion n & Tourism
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Fiscal Year Program Budget FTEs FY 16 - 17 $97,128 1 FY 17 - 18 $99,605 1 Responsible for communications between the agency, news media and key stakeholders and partners statewide. Responsible Employee: Dawn Dawson-House, Director of Corporate Communications
(29 Years State Service)
Strategy 1.4 - Ensure Efficient Agency Operations through Executive Leadership and Administrative Support Services
SLIDE 3 Communicate agency-related information to the general public, news media and key stakeholders
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Services & Products
- Manage Media Relations (press releases, press conferences and media inquiries)
- Build and maintain SCPRT’s public service website with Twitter feed
- Produce Agency E-Newsletter
- Serve as Business Recovery Liaison to Emergency Management Division
- Serve on African American Heritage Commission
- Serve on South Carolina Artisan Center Board
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Applicable Law
SECTION 51-1-60. Powers and duties of department. Not specifically mentioned in law, but PROVIDED TO ACHIEVE the requirements
Performance Measures
No Assigned Performance Measures
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Media Advisories & Press Releases
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Media Tour of St. Phillips Island
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Media Tour of St. Phillips Island Grand Reopening of I-77 State Welcome Center
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Media Tour of St. Phillips Island Grand Reopening of I-77 State Welcome Center 2016 Chef Ambassadors’ Press Conference
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Agency E-Newsletter
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Agency E-Newsletter
- Features monthly indicators of tourism business in South Carolina, plus feature stories on SCPRT’s
promotion and marketing initiatives.
- Distributed to parks, recreation and tourism industry, South Carolina influencers and decision
makers, including the legislature and media.
- Distributed on the last business day of every month.
- Averages a 30% open rate from more than 755 subscribers.
- Often generates a business news story.
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The Green Book of South Carolina
www.GreenBookofSC.com
- The state’s first online guide to African American cultural and heritage attractions in South
Carolina.
- Lists more than 300 sites, including historic markers, churches, cemeteries, schools, National
Register Designated Historic District and sites, and more.
- Purpose was to grow tourism by developing a product that promoted culture, a significant tourist
attraction; and by delivering it in a platform that today’s consumers prefer.
- Launched in May 2017.
- Some performance statistics:
- More than 90 stories in newspaper, magazines, radio, television and on line.
- The online readership for the outlets where the stories appeared is 2.13 billion.
- We tracked 1.16 million views on radio and broadcast coverage of the Green Book of SC.
- The total circulation of the newspapers that covered the Green Book is 430,000.
- So far, there have been more than 14,000 social shares of stories written by media outlets.
- And there have been more than 106,000 visits to the website www.GreenBookofSC.com.
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Welcome Center advertisement Billboard on I-95 South Carolina Artisans Center
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Greatest Potential Harm
Tourism related organizations, businesses and local governments would not be aware of
- pportunities available through agency programs and services. SCPRT's position on issues
impacting the state's tourism industry would not be known.
Recommendations to Avoid Potential Harm
Provide a centralized platform for all state agencies to share agency information and opportunities (agency metrics, educational workshops, grant program openings, etc).
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www.scprt.com www.southcarolinaparks.com www.discoversouthcarolina.com www.filmsc.com
