CULTURE NIGHT REIMAGINED OCHE CHULTIR A ATHSHAMHL FRI 18 SEP 2020 - - PowerPoint PPT Presentation

CULTURE NIGHT REIMAGINED OÍCHE CHULTÚIR A ATHSHAMHLÚ

FRI 18 SEP 2020

1. Context 2. The Delivery of a Re-Imagined Programme a. Online b. Offline c. Hybrid 3. Opportunities & Risks 4. Platforms & Communication 5. Timeline 6. Resources 7. Q&A

Context

• An important national opportunity to

explore and discuss how cultural events happen in the future.

• Potential for national act of social

and cultural solidarity

• Safe space to test our confidence to

emerge from physical distancing.

Context

• Permission to fail: being mindful of the

challenges and potential struggles ahead.

• An exercise of resocializing our audiences,
• ur artists, ourselves.
• Not about scale but substance - less is

more

Direction

PROGRAMMING CONSIDERATIONS: DIVERSITY AND INCLUSION

• Strive to respect, support and ensure the

inclusion of all voices and cultures that make up Ireland today.

• Arts Council Equality, Human Rights and

Diversity (EHRD) Policy and Strategy 2019

PROGRAMMING CONSIDERATIONS: PAYING THE ARTIST

• Arts Council published Paying The Artist

Policy earlier this year.

• Culture Night sometimes given as an

example of an event where artists are not

• ffered fees. We’re keen to overcome this

association.

• If you are engaging artists directly to produce

work, please budget for fees accordingly.

Direction

Direction

PROGRAMMING CONSIDERATIONS: THE VALUE OF OUR CREATIVE SECTOR

“The arts matter because they embrace, express and define the soul of a civilisation. A nation without arts would be a nation that had stopped talking to itself, stopped dreaming, had lost interest in the past and lacked curiosity about the future." John Tusa, former director of The Barbican

Direction

CULTURE NIGHT / OÍCHE CHULTÚIR 2020: A NEW APPROACH, COMBINING...

• Experimental OFFLINE events (physical events)
• Digital / ONLINE events
• Broadcast partnership with RTÉ (TBC)
• Call to action: Culture Night at Home / Oíche

Chultúir sa Bhaile

Direction

Keeping different audiences in mind:

• Families / young people
• Gen Z / millennials
• Culturally curious adults
• Less tech-savvy older demographic
• Those cocooning / housebound
• International / new online audiences

Ireland: Online

Lots of examples of great arts content being produced and shared online:

• Theatre Dear Ireland, Abbey Theatre
• Literature Cúirt Festival
• Dance ‘Digital Capsule’ @ DDF
• Music City of Derry Jazz & Big Band Festival
• Craft Get Ireland Making - Crafts Council
• Visual Art National Gallery of Ireland virtual

tours

International:Online

Lots of examples of great arts content being produced and shared online:

• Sweden: Kulturnatt Stockholm
• Silicon Valet hosts an online exhibition “Well Now

WTF?”

• Opera Philadelphia presents Digital Festival O
• We Are One - A Globe Film Festival

Online

• Much bigger emphasis on online /

digital events at Culture Night 2020

• Mindful that arts organisations have

reduced income streams / limited access to resources

• Work does not need to be produced

especially for Culture Night e.g, could be ‘premiere’ of video from previous event, made available for limited time

• Quality and audience safety - important

to carry out advance testing and take steps to remove risks of technical issues / ‘zoom bombing’, etc.

• Streaming content should be

pre-recorded and broadcast ‘as live’ / ‘fake live’. YouTube & Facebook can ‘premiere’ videos.

• Consider timing of content going live /

platforms best suited to content

Online

Online

• Factor in the cost - both in terms of finances

and resources - to bring content online.

• Eventbrite (free ticketing platform) now

catering better to online events - can direct audiences to YouTube, Zoom, etc.

• Option to add ‘donate’ option to Eventbrite
• bookings. Scope to encourage donations

within any content you produce / share.

Offline

• Element of ‘wait and see’ in terms of

government / HSE recommendations

• We are beginning to see physical

events return in new formats, e.g. Gavin James ‘Drive In Concert’ tour

• Some formats better suited to social

distancing, e.g. promenades, murals, sculptures, light shows

• Reduced venue capacities - more

important to have ‘ticketed’ events

Galway 2020 - Savage Beauty

Best Practice: Offline

Source: Reopening the Cultural Sector in U.S. Cities by Bloomberg Philanthropies

Best Practice: Offline

Source: Reopening the Cultural Sector in U.S. Cities by Bloomberg Philanthropies

Hybrid

• An ideal scenario is that we can host

some physical events that can also be accessed by online audiences

• Contingent on a number of factors,

including venues’ suitability for social distancing and capacity to document and share content online

Fleabag - National Theatre Live performance

cont’d:Hybrid

Call to action We are keen to explore ways in which those who are unable to leave their homes can actively engage with Culture Night

• activities. We envisage this might be in a

similar vein to the recent #ShineYourLight campaign on Easter Saturday, but take the form of a project that encourages people to use the day as an opportunity to tap into their own creative abilities. RTÉ Partnership RTÉ can play a vital role in driving the national programme for Culture Night and disseminate this content via RTÉ broadcasting and social platforms.

• Awareness campaign for an reimagined Culture

Night and supporting our communications campaign

• Content programming to disseminate via their

channels that is reflective of a national Ireland and reflecting diverse voices and arforms.

• New, uncharted territory
• Lack of clarity on level of social

distancing in place in September

• Lack of sector-specific guidance

available

• Guidance doesn’t always address

the particular challenges faced by different venues / organisations

• Technological - potential issues

with internet connectivity, etc.

RISKS

• Chance to move into digital space,

embrace new ways of sharing work

• Create uplifting, hopeful experiences,

connecting people through culture - welcome break from gloomy news cycle

• Reach new online audiences, at home

and internationally

• Legacy: work created and shared can

live on after Culture Night

• Gain new knowledge and skills that will

be of value year-round

OPPORTUNITIES

Our Platforms

• Culturenight.ie to be updated to

reflect online / offline programme

• Will serve as a portal to online

content, rather than hosting - linking to external platforms housing content

• Individual organisations responsible

for submitting event details, ensuring links are correct, etc

Our Platforms

• Some content will be shared across main

Culture Night / Oíche Chultúir social media channels

• Large volume of events will happen

simultaneously - need cross-section of artforms, audiences, geographical locations

• Culture Night is an ‘all island’ event, so can’t

be too Dublin-centric in terms of focus

Communications

Clear communication will be key this year and going forward

• We will be making regular contact with registered venues,

working to adapt to changing circumstances in coming months

• Branding packs will be made available via website
• Revised approach to promoting programme - potentially more
• nline focus, less on-street advertising
• Reduced print outputs - allows greater flexibility to finalise

event details in accordance with government / HSE guidelines

Timeline

• Wed 17th of June - deadline to register. We

appreciate that details of proposed events may change after this deadline and will try to accommodate as best we can.

• End of July - national programme launch (media

release) and dissemination of branding packs (digital assets)

• Aug - Sep - window for local programme launches

to take place, incl. Dublin programme launch in Aug.

• Fri 18 Sep - Culture Night (4pm - till late)

Resources

Ireland

• Government Roadmap for the reopening of

society and businesses

• Theatre Forum - Reopening Arts Centres Doc.
• Arts Council - Director’s Blog
• Funding available for Irish language Oíche

Chultúir events through Oireachtas na Gaeilge

• deadline 12th of June
• Dublin Culture Night Venues registration form

International

• "Neustart" ermöglicht Öffnung der Museen
• Museums in Germany started reopening with

strict new safety measures.

• CIMAM, the International Committee for

Museums and Collections of Modern Art - Precautions for Museums during Covid-19 Pandemic

• As Galleries in Asia Reopen for Business,

Health and Safety Are Top Priorities

Q&A

Any questions?

Q&A

Thank you.

Contact

National Culture Night Coordinator & Development

Aimée van Wylick | aimee@culturenight.ie | +353 (0)86 3069247

Communications & Marketing Executive

Joey Kavanagh | joey@culturenight.ie | 085 7322505