CULTURE, IMAGINED AUDIENCE, AND LANGUAGE CHOICES OF MULTILINGUAL - - PowerPoint PPT Presentation

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CULTURE, IMAGINED AUDIENCE, AND LANGUAGE CHOICES OF MULTILINGUAL - - PowerPoint PPT Presentation

Feb 11, 2024 133 likes •427 views

CULTURE, IMAGINED AUDIENCE, AND LANGUAGE CHOICES OF MULTILINGUAL CHINESE AND KOREAN STUDENTS ON FACEBOOK Ha-Kyung Kong, Y. Wayne Wu, Brian Bailey, and Karrie Karahalios 60% of the world population are multilin g ual speakers 1,050,000

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CULTURE, IMAGINED AUDIENCE, AND LANGUAGE CHOICES OF MULTILINGUAL CHINESE AND KOREAN STUDENTS ON FACEBOOK

Ha-Kyung Kong, Y. Wayne Wu, Brian Bailey, and Karrie Karahalios

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60%

  • f the world population are

multilingual speakers

1,050,000

international students in the U.S.

39%

  • f these students are

Chinese & Korean

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Should I use L1 (native language) or English?

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audience context (situation and topic) social standards

LANGUAGE CHOICE

Fishman, J. A.. (1965). Who Speaks What Language to Whom and When?. La Linguistique, 1(2), 67–88.

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LANGUAGE CHOICE ON SNS

Fishman, J. A.. (1965). Who Speaks What Language to Whom and When?. La Linguistique, 1(2), 67–88.

audience -> invisible and imagined context collapse social standards -> subjective

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David: (in Korean) Jay Kim, you

are becoming good looking. What are you taking? Lol 


Jay: (in Korean) Saudi sandstorm

lol Anyhow, this is someone else’s post so if we speak Korean it’s awkward [for the non-Korean poster] 


David: don’t care :)

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  • RQ1. How does the topic and the content of the post affect the

language choice of multilingual international students on Facebook? What role does culture play in the decision?

  • RQ2. How does the imagined audience affect the language choice
  • f multilingual international students on Facebook?

RESEARCH QUESTIONS

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PARTICIPANTS

19 participants 8 Chinese, 11 Korean 11 males, 8 females age range: 20-40 years (mean = 25.53, s.d. = 4.31) length of stay in the U.S. in years (mean = 2.32, s.d. =1.29)

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METHODOLOGY

Pre-experiment

  • nline scenario

Part 1 Facebook post survey Part 2 Exploratory Visualization Part 3 Semi-structured Interview

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METHODOLOGY

Pre-experiment

  • nline scenario

Part 1 Facebook post survey Part 2 Exploratory Visualization Part 3 Semi-structured Interview

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  • 0. Pre-experiment
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METHODOLOGY

Pre-experiment

  • nline scenario

Part 1 Facebook post survey Part 2 Exploratory Visualization Part 3 Semi-structured Interview

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  • 1. Facebook Post Survey
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METHODOLOGY

Pre-experiment

  • nline scenario

Part 1 Facebook post survey Part 2 Exploratory Visualization Part 3 Semi-structured Interview

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  • 2. Exploratory Visualization
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METHODOLOGY

Pre-experiment

  • nline scenario

Part 1 Facebook post survey Part 2 Exploratory Visualization Part 3 Semi-structured Interview

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RESULTS

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Responses for Q4. What were your reasons for choosing this language?

  • RQ1. Topic and Content
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COLLECTIVISTIC CULTURE

Group welfare High-context communication Interdependence

  • RQ1. Topic and Content - Culture
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COLLECTIVISTIC CULTURE

Group welfare High-context communication Interdependence

  • RQ1. Topic and Content - Culture
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“

Maybe I’m more used to complaining in Chinese […] I think it is also related to the culture. I think in RenRen, a lot of people express their negative feelings. In English, few people complain. It’s more common to complain in Chinese.

  • P10
  • RQ1. Topic and Content - Culture - L1
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“

I just want to introduce some Chinese culture to my American friends and international friends. In English class, we have some classes about different

  • cultures. Everyone introduced his

country’s special culture to others. It’s very interesting.

  • P16
  • RQ1. Topic and Content - Culture - English
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8 SCENARIOS

1. Chinese/Korean New Year

  • 2. Homemade food at a friend’s house
  • 3. Group meeting for a final project
  • 4. Christmas greeting
  • 5. Selling a car
  • 6. Thanking people for Birthday greetings
  • 7. Professor singing ‘Let it go’
  • 8. Three day trip to New York
  • RQ1. Topic and Content - Scenarios

Hypothesis L1 English Both Exploratory

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  • RQ1. Topic and Content - Scenarios

8 SCENARIOS - RESULTS

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Responses for Q3. Who was your target audience for this post?

  • RQ2. Imagined Audience
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LANGUAGE PROFICIENCY

(Self-perceived) English proficiency of the poster phrasing (ex. humor) culturally sensitive L1 proficiency of the audience Respect for the audience

  • RQ2. Imagined Audience - language proficiency
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CONCLUSION

Post Content and Cultural Considerations (RQ1) Collectivistic culture-related contents posted in L1 Sharing cultures in English Division of Imagined Audience (RQ2) Imagined audience and friendship distribution determines

  • ne’s dominant language

Language proficiency of the poster and the audience

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THANK YOU