UNLV Campus Improvement Authority Board
CSL/Legends Project Team Presentation
January 9, 2014
CSL/Legends Project Team Presentation January 9, 2014 1 PROJECT - - PowerPoint PPT Presentation
UNLV Campus Improvement Authority Board CSL/Legends Project Team Presentation January 9, 2014 1 PROJECT TEAM TEAM INFORMATION 3 LEGENDS ORGANIZATION 4 ABOUT MARKET FEASIBILITY Industry-leading sports & entertainment facility
UNLV Campus Improvement Authority Board
CSL/Legends Project Team Presentation
January 9, 2014
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TEAM INFORMATION
LEGENDS ORGANIZATION
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feasibility advisor CSL International
Consultants with Coopers & Lybrand (now PwC) Sports Practice
marketplace
EXPERTISE: Market Demand, Facility Program, Financial Feasibility, Marketing Strategies, Operational Reviews, Economic Impacts, Funding Plans, Valuations, Business Plans
ABOUT MARKET
FEASIBILITY
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PROJECT TEAM
BILL RHODA
PRINCIPAL, CSL INTERNATIONAL
ADAM
KERNS
PROJECT MANAGER, CSL INTERNATIONAL
Mike Wooley
PartnerJohn Restrepo
PrincipalTed A. Ferris
Principal8
MINNESOTA VIKINGS STADIUM
New Stadium Consultant METLIFE STADIUM Advisor/ Sales Execution for New Stadium LEVI’S STADIUM Financial/ Market Advisor for New Stadium, Sales ExecutionAT&T STADIUM
Advisor/ Sales Execution for New StadiumUNIVERSITY OF PHOENIX STADIUM
Financial/ Market Advisor for New Stadium Development OptionsNEW ATLANTA FALCONS STADIUM
New Stadium Consultant/ Sales ExecutionRELIANT STADIUM
New Stadium ConsultantRENOVATED MERCEDES SUPERDOME
Renovated Stadium ConsultantLUCAS OIL STADIUM
New Stadium ConsultantSTADIUM EXPERIENCE
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TCF BANK STADIUM
UNIVERSITY OF MINNESOTAAT&T STADIUM
DALLAS COWBOYSUNIVERSITY OF PHOENIX STADIUM
ARIZONA CARDINALSMCLANE STADIUM
BAYLOR UNIVERSITYKYLE FIELD
TEXAS A&M UNIVERSITYLEVI’S STADIUM
SAN FRANCISCO 49ERSMETLIFE STADIUM
NEW YORK GIANTS / NEW YORK JETS EAST RUTHERFORD, NEW JERSEYYANKEE STADIUM
NEW YORK YANKEESSTADIUM EXPERIENCE
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PROJECT TIMELINE DELIVERABLE SCHEDULE
ON OR BEFORE FEBRUARY 27, 2014
ON OR BEFORE MARCH 27, 2014
ON OR BEFORE APRIL 24, 2014
ON OR BEFORE MAY 22, 2014
ON OR BEFORE JUNE 26TH
ON OR BEFORE JULY 24TH
ON OR BEFORE SEPTEMBER 25TH
T H E
A 360ADVANTAGE
H O S P I T A L I T Y G L O B A L S A L E S G L O B A L P L A N N I N G
L E G E N D S O L U T I O N
FINANCIAL MARKET ANALYSIS MERCHANDISING TECHNOLOGY PROJECT MANAGEMENT ANALYTICS SPONSORSHIP VALUATION NAMING RIGHTS SALES SPONSORSHIP SALES PARTNERSHIP ACTIVATION CRM & SALES TRAINING PREMIUM & TICKET SALES EXECUTION TOURS & SPECIAL EVENT SALES FUNDRAISING SPECIAL EVENT CATERING FOOD & BEVERAGE HUMAN CAPITAL EXECUTIVE TRANSITION TEAM RISK MANAGEMENT
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LEGENDS
360 APPROACH
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UNLV CAMPUS
IMPROVEMENT AUTHORITY
PROPOSED WORK PLAN (OCTOBER 2013 – SEPTEMBER 2014)
AND BACKGROUND
ECONOMIC IMPACT
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTIONS
RECOMMENDATIONS
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BUSINESS PLANNING IMPLEMENTATION STRATEGY BUILDING PROGRAM
LOCAL MARKET/RESORT INDUSTRY FOCUS GROUPS TELEPHONE SURVEYS EMAIL SURVEYS COMPARABLE STADIUMS OTHER COMPARABLES COMPETITIVE
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CRITICAL PROJECT ISSUES
TO BE ADDRESSED
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Project Organization 2 Market Analysis 3 Building Program and Cost Analysis
Financial Analysis 5 Funding Analysis
PROJECT SCOPE
OF SERVICES
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Project Organization
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AT&T STADIUM LEVI’S STADIUM METLIFE STADIUM
Market Analysis
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PRIORITY TICKETS CLUB SEATS LOGE BOXES SUITES DEFINITELY INTERESTED LIKELY INTERESTED POSSIBLY INTERESTEDMarket Analysis
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Zone 1 Lower Level Club Seats (1) $10,000 $3,000 1,000 $10,000,000 $3,000,000 Zone 2 Lower Level Club Seats (2) $7,500 $2,000 1,500 $11,250,000 $3,000,000 Zone 3 Lower Level Club Seats (3) $5,000 $2,000 1,500 $7,500,000 $3,000,000 Zone 4 Lower Level Corner $4,000 $750 9,000 $36,000,000 $6,750,000 Zone 5 Lower Level End Zone $2,500 $600 9,500 $23,750,000 $5,700,000 Zone 6 Mezzanine Level Club Seats (1) $7,500 $2,500 1,250 $9,375,000 $3,125,000 Zone 7 Mezzanine Level Club Seats (2) $6,250 $2,000 1,750 $10,937,500 $3,500,000 Zone 8 Mezzanine Level Club Seats (3) $4,500 $1,500 1,750 $7,875,000 $2,625,000 Zone 9 Upper Level Sideline (1) $2,000 $700 2,750 $5,500,000 $1,925,000 Zone 10 Upper Level Sideline (2) $1,500 $500 5,250 $7,875,000 $2,625,000 Zone 11 Upper Level Corner $1,000 $400 5,000 $5,000,000 $2,000,000 Zone 12 Upper Level End Zone $1,000 $300 5,000 $5,000,000 $1,500,000 TOTALBuilding Program and Cost Analysis
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Building Program and Cost Analysis
EXAMPLE STADIUM BUDGET HARD CONSTRUCTION COSTS COSTS $$/SF % OF WORK General Requirements $11,000,000 $11.00 2.52% Demolition and Site Clearing 1,000,000 $1.00 0.23% Site Utilities 1,500,000 $1.50 0.34% Excavation & Foundation 20,000,000 $20.00 4.59% Structural Frame 100,000,000 $100.00 22.94% Roofing & Waterproofing 10,000,000 $10.00 2.29% Exterior Wall 50,000,000 $50.00 11.47% Interior Finishes 40,000,000 $40.00 9.17% FF&E ( By Owner) 10,000,000 $10.00 2.29% Scoreboard & Video Displays 25,000,000 $25.00 5.73% Playing Field 1,500,000 $1.50 0.34% Equipment and Specialties 9,000,000 $9.00 2.06% Food Service Equipment 9,000,000 $9.00 2.06% Seating 8,000,000 $8.00 1.83% Vertical Transportation 6,000,000 $6.00 1.38% Plumbing 15,000,000 $15.00 3.44% Fire Protection 3,000,000 $3.00 0.69% HVAC 30,000,000 $30.00 6.88% Electrical 55,000,000 $55.00 12.61% Audio Visual 21,000,000 $21.00 4.82% Site Work 10,000,000 $10.00 2.29% Direct Work Subtotal $436,000,000 $436.00 100.00% General Conditions, Insurance & Fee 40,000,000 $40.00 9.17% Construction Contingency 30,000,000 $30.00 6.88% P & P Bond EXCLUDED Escalation 20,000,000 $20.00 4.59% Total Construction Cost $526,000,000 $526.00 SOFT COSTS Land $0 $0.00 Financing Costs 25,000,000 $25.00 Design Fees 30,520,000 $30.52 Program Management 10,520,000 $10.52 Total Project Costs $567,040,000 $567.04 Stadium Capacity 50,000 Stadium Square Footage 1,000,00023
Financial Analysis
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Funding Analysis
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1) STADIUM TYPE
2) STADIUM SEATING CAPACITY 3) RESORT INDUSTRY
4) PREMIUM SEATING INVENTORY
5) OTHER EVENT CAPACITIES,
CONFIGURATIONS & REQUIREMENTS
6) PERFORMER FACILITIES
7) OTHER BUILDING &
INFRASTRUCTURE ELEMENTS
MAJOR STADIUM BUILDING
PROGRAM CONSIDERATIONS