CROSS-COUNCIL VEHICLE TECHNOLOGY ROUNDTABLE NEW TECHNOLOGIES. NEW - - PowerPoint PPT Presentation
CROSS-COUNCIL VEHICLE TECHNOLOGY ROUNDTABLE NEW TECHNOLOGIES. NEW OPPORTUNITIES. VEHICLE TECHNOLOGY BRIEFINGS LAS VEGAS, NEVADA USA 29 OCT-02 NOV 2018 JOHN WARANIAK SEMA VICE PRESIDENT VEHICLE TECHNOLOGY JOHNW@SEMA.ORG @johnwaraniak 1
CROSS-COUNCIL VEHICLE TECHNOLOGY ROUNDTABLE
NEW TECHNOLOGIES. NEW OPPORTUNITIES.
JOHN WARANIAK SEMA VICE PRESIDENT VEHICLE TECHNOLOGY JOHNW@SEMA.ORG @johnwaraniak 1 VEHICLE TECHNOLOGY BRIEFINGS LAS VEGAS, NEVADA USA 29 OCT-02 NOV 2018 NEW TECHNOLOGIES. NEW OPPORTUNITIES.
SOURCE: SAE INTERNATONAL ADAS CONFERENCE 2018 NEW TECHNOLOGIES. NEW OPPORTUNITIES.
VEHICLES ARE RAPIDLY EVOLVING ACROSS SEVERAL TECHNOLOGY DIMENSIONS 3▪ Growth in Vehicle ADAS, Connectivity and Automation ▪ Increase in Electronic Content, Sensors and Software ▪ Ultrasonic, Imaging, Radar, Lidar based Safety Systems ▪ Electrification of Systems and Powertrain ▪ Changing Mix of Vehicles – Goodbye Cars. Hello CUVs ▪ Increased Competition from Many Directions – New Players ▪ Emergence of Highly Automated Vehicles ▪ Advent of Mobility Services and Vehicle Subscriptions
SOURCE: CENTER FOR AUTOMOTIVE RESEARCH EMERGING TECHNOLOGIES CREATING NEW TRENDS VEHICLE TECHNOLOGY TRENDS
CONNECTED ADAS AUTOMATED VEHICLES AUTONOMOUS HYBRID-ELECTRIC ELECTRIFICATION NEW MOBILITY SOLUTIONS
FIVE VE VEHIC HICLE LE TECHNOL HNOLOGY OGY TREND ENDS
▪ ESC and ADAS TECHNOLOGIES: PASSIVE and ACTIVE ▪ ELECTRIFICATION and ALTERNATIVE POWERTRAINS ▪ CONNECTED VEHICLES: V2V-V2I-V2X ▪ AUTOMATED and AUTONOMOUS VEHCILES ▪ NEW MOBILITY SOLUTIONSTHREE REE TIMEFR EFRAME MES S
▪ NEAR-TERM: 1-2 YEARS ▪ MID-TERM: 3-5YEARS ▪ LONGER-TERM: 6-10 YEARS EACH MEGA TECH-TREND IS MOVING AT A DIFFERENT PACE, BUT THERE’S A DEGREE OF OVERLAP 4 ADAS TECHNOLO OLOGY GY DEPLOYM LOYMENT ENT – FACTOR ORY Y SYSTEMS EMS
SOURCE: FORD MOTOR COMPANY ADAS TECHNOLO OLOGY GY DEPLOYM LOYMENT ENT – FACTOR ORY Y SYSTEMS EMS
ADV DVAN ANCE CED D DR DRIVER ER ASSI SISTA STANCE NCE SYSTEM TEMS S
SEMA ADVANCED VEHICLE E TECHNOL OLOG OGY RESEARCH RCH STUDY 7 THE RISE, FALL AND RE-DEVELOPMENT OF PERFORMANCE CARS ADV DVAN ANCE CED D DR DRIVER ER ASSI SISTA STANCE NCE SYSTEM TEMS S
GOLDEN AGE OF NEW PERFORMANCE AND MOBILITY ADAS TECHNOLOGIES DEPLOYED TODAY
FACTORY INSTALLED AND AFTERMARKET UPGRADES AND RETROFITS 9 CURRENT AFTERMARKET PRESENCE SYSTE STEM COMPLEXITY/ PRICE CEAftermarket Product Adoption
LOW HIGH Passive Active Other* SYSTEMS Systems that will alert ADVAN ANCE CED DR DRIVER ER ASSI SISTA STANCE NCE SYSTEM TEMS S
AFTERMAR ARKET KET ADAS TECHNO NOLOG LOGIES IES SALES ES FORECAS AST T – 9.1% CAGR 10 CENTER FOR AUTOMOTIVE RESEARCH and DUCKER WORLDWIDE 100 200 300 400 500 600 700 800 900 1,000 1,100 1,200 1,300 1,400 1,5002016 2021
Annual Sales (millions USD)
Forward Collision Warning Lane Departure Warning Blind Spot Warning Heads Up Display Passive Park Assist $ 977 Million$ 1.51 Billion
ASSI SISTE STED D AND D CONNEC ECTED TED DR DRIVER ER S SYST STEMS EMS
AN OLD CAR CAN TAKE YOU TO NEW PLACES ES – RETROF OFIT IT AUTOMOTI OTIVE E SAFETY TY SOLUTION IONS S 10000 LIVES – EDUCATE AND EQUIP 11 ASSISTED AND CONNECTED TECHNOLOGIES
AUTOMOTIVE 4.0 TRANSFORMATION TO THE SOFTWARE-DEFINED CAR EVERY NEW FORD VEHICLE SOLD IN 2019 WILL BE CONNECTED SOFTWARE AND SENSORS ARE INCREASINGLY DEFINING THE PERSONALIZATION EXPERIENCE ADA DAS-CO CONNECT ECTED ED-AU AUTO TOMATED MATED DR DRIVING G GO GOAL
SAVE 10,000 LIVES WITH AFTERMARKET SAFETY TECHNOLOGY AVAILABLE TODAY SOURCE: USDOT NHTSA ADAS SAFETY PERFORMANCE METRICS
ADAS TECHNOLOGIES ARE LIVING UP TO EXPECTATIONS IN REDUCING COLLISIONS 14 SOURCE: USDOT NHTSA IIHS ADV DVAN ANCED CED DR DRIV IVER ER ASSI SISTANCE STANCE SYSTEM TEMS S
BOLD NEW DIRECTIONS ARE NOT WITHOUT RISK ADV DVAN ANCED CED DR DRIV IVER ER ASSI SISTANCE STANCE SYSTEM TEMS S
SIMULATION IS CRITICAL TO ADAS PRODUCT DEVELOPMENT AND DEPLOYMENT 8.8 BILLION MILES OF PHYSICAL TESTING REQUIRED TO GET TO L4 AUTONOMY RA RACI CING NG TO AU AUTONOMY TONOMY – DIGITAL TAL TWINS NS
TESTING IS PHYSICAL VALIDATION. SIMULATION IS VIRTUAL VALIDATION. YOU NEED BOTH SIMULATION IS NOT VALIDATION WITHOUT TESTING GOLDEN AGE OF NEW PERFORMANCE
CUSTOMIZING WITH CONFIDENCE – FUNCTIONAL AND REGULATORY COMPLIANCE 18 6-Inch Rocky Ridge Suspension Lift Kit ▪ Front Strut Tower Extension ▪ Front and Rear Crossmembers ▪ Compression Struts ▪ Rocky Ridge 2.0 Nitrogen-Charged Rear Shocks ▪ Add-a-Leaf Rear Spring ▪ Brake-Line Relocation Bracket Wheels & Tires ▪ 22-Inch Fuel Off-Road Wheels ▪ 35-Inch Nitto Trail Grappler Tires ▪ Four Wheel Alignment ▪ Road Force Balancing ▪ Hypertech System Calibration Exterior Features ▪ Body-Colored Mad Rock Grumper ▪ Mad Rock Grille Insert ▪ Body-Colored Mad Rock Steel Fender Flares ▪ Body-Colored Vengeance Rear Bumper ▪ Predator Pro Side Steps ▪ Warn Epic Shackles ▪ (8) Rigid Radiance LED Cube Lights Premium Options & Upgrades ▪ Leather Seating ▪ Power Side Steps ▪ Maintenance and Care USB Drive 3-Year/36,000-Mile Warranty CUSTOMIZE WITH CONFIDENCE
ESC PERFORMANCE OF AFTERMARKET-MODIFIED VEHICLES – FMVSS 1 26 TESTING 19FMVSS 126 and ESC COMPLIANCE
With respect to NHTSA And FMVSS No. 126, The issue is Simple. It Is Illegal to Sell or Install Products that take a Vehicle out-of- Compliance with a Federal Safety Standard. The Manufacturer or Installer must have a Reasonable Basis for making a Determination that the Vehicle Remains in Compliance. The Test Program that SEMA has put together Achieves that Threshold. The Manufacturer or Installer Self-Certifies the Product or Installation. There is No Direct Interaction with NHTSA. The Test Data Provides You with Assurance that if something Triggers a Question about Compliance, Such as an Accident and follow-up NHTSA Investigation or Lawsuit, You Have the Information to Demonstrate Compliance and Due-Diligence.AFTERMARKET SAFETY PERFORMANCE
CU CUST STOMI OMIZE ZE WITH CO CONFI FIDENC DENCE
▪ ENGINE NE – Horsepower and Torque Changes ▪ STEERIN ERING – Ratios, Alignment, Sensors ▪ BRAKES ES – Calipers, Rotors, Brake-by-Wire ▪ SUSPENS ENSION ION – Shocks, Struts, Springs, Torsion Bars, ▪ WHEELS EELS – Size, Weight, Air fLow for Cooling ▪ TIRES RES – Compound, Tread, Size
20 SAFETY PERFORMANCE TECHNOLOGY
FMVSS REGULATORY COMPLIANCE AND FUNCTIONAL SAFETY COMPLIANCE – NCAP ...Toyota Safety Sense vehicles utilize a Camera and millimeter wave radar that are carefully calibrated during the vehicle manufacturing process. In order to maintain this calibration and ensure proper function of the system, Toyota reminds all dealers that we recommend dealers do NOT modify vehicles in any manner that will affect these systems, including but not limited to changing the original Tire Sizes and/or Vehicle Suspension Components such as "lift kits" and/or lowering springs. CYBERSECURITY – HARDEN. DETECT. PREVENT ADAS SAFETY PERFORMANCE CALIBRATION
THE RACE FROM ADAS TO AUTONOMY
SOURCE: SAE INTERNATONAL USDOT AUTOMATED VEHICLE GUIDELINES 3.0
24AUTOMATED VEHICLES 3.0 ▪ Prevent a Patchwork of State Safety Standards and Laws Prohibiting Testing and Deployment of AVs ▪ Mitigate Unintended Regulatory Barriers – Drive Innovation ▪ Changes to existing FMVSS 101, 108, 111, 114, 126, and 135 ▪ Simpler Requirements to Validate ADAS ▪ Voluntary Approach to Automated Vehicle Testing Reporting – AEB MOU
STREAMLINE AND MODERNIZE EXEMPTIONS AND FOCUS ON SECURITY AND PRIVACY SOURCE: USDOT RA RACIN ING G IS IS PA PART RT OF OU F OUR R AUTONOMOU MOUS S FU FUTURE RE
AUTONOMOUS TECHNOLOGIES GIVE CARS SUPER POWERS 25 CA CARS RS AN AND CA CAR R CU CULTURE URE
CARS OF WORKS OF ART, ACCESS, POWER, FASHION AND FUN – YOU CAN’T FAKE TRUE COOL 26RACING IS LIFE – ANYTHING BEFORE OR AFTER IS JUST WAITING
CONNECTED CTED – ASSISTED ED – AUTOMA OMATED TED – AUTON ONOMOUS OMOUS
PERFORMANCE AND HOT RODS WERE AN OUTLAW CULTURE – UNTIL IT WASN’T THANKS TO SEMA MATTEL HOT WHEELS HAS INSPIRED GENERATIONS OF KIDS FOR 50 YEARS ▪ Identify and Prioritize Critical Vehicle Technologies – Technology Roadmaps ▪ Utilize SEMA Vehicle Technology Program Expertise, Resources and Partners ▪ Establish and Leverage Collaborative OEM-AFT-TEC Engineering Relationships ▪ Inform and Educate Industry on OEM-AFT-TEC Vehicle Systems Integration ▪ Promote and Support Cross-Council Vehicle Technology Sub Committee
PERFORMANCE TECHNOLOGY STRATEGIES
SEMA VEHICLE TECHNOLOGY PROGRAMS, RESOURCES AND BENEFITS SEMA’s Vehicle Technology Department helps Members understand the latest Vehicle Technologies and Connects them to cost-effective Resources, Programs, Solutions and Benefits relevant to their Businesses and Product Development Plans. The Goal is to help Members Customize with Confidence by knowing how Advanced Vehicle Technologies impact their Products and Businesses. Areas of Priority are: Advanced Driver Assistance Systems and Functional Safety Performance 28 ▪ ROB SIMONS, VP of Engineering, EDELBROCK, Chairman ETTN Technology SC ▪ ROBERT VOGT, Chief Technology Officer, VOYOMOTOVE ▪ JEFF VARICK, President and Founder, BRANDMOTION ▪ TROY HUDSON, Manufacturer Representative, BOB COOK SALES ▪ SCOTT MUSSER, Director of Sales, ULTRA WHEEL COMPANY
GU GUES EST SPE PEAKE KER PA PANEL ELISTS STS
LEADING THE CONVERSATION – RELEVANT DISCUSSIONS AND TOPICS THAT MATTER 29 CROSS-COUNCIL VEHICLE TECHNOLOGY ROUNDTABLE
NEW TECHNOLOGIES. NEW OPPORTUNITIES.
30 VEHICLE TECHNOLOGY BRIEFINGS LAS VEGAS, NEVADA USA 29 OCT-02 NOV 2018THANK NK YOU.
THE FUTURE BELONGS TO THE PREPARED. SUCCESS STARTS HERE.