CRC Action Group Visual Campaign August 25, 2020 CRC Small Media - - PowerPoint PPT Presentation

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Nov 29, 2022 192 likes •243 views

CRC Action Group Visual Campaign August 25, 2020 CRC Small Media Discussion UVA-Wise Marketing Team: Genna Kasun & Nathan Rasnake Overview of idea SW CAB priorities CRC screening in the region Campaign to increase CRC screening

SLIDE 1

CRC Action Group Visual Campaign

August 25, 2020

SLIDE 2

CRC Small Media Discussion

Overview of idea

 SW CAB priorities CRC screening in the region  Campaign to increase CRC screening within community to raise awareness  Mimics components of “I Did It” campaign  Not overly branded; to be used by many organizations

UVA-Wise Marketing Team: Genna Kasun & Nathan Rasnake

SLIDE 3

What

Visua

ual l campaign aign using ng commun unity ity voic ices/ es/stories ries to encourage age people e to screen en for CRC RC

Call to Action

Talk with your PCP about options for CRC screening

 Messaging “talk to your PCP, there may be affordable options to be screened”

SLIDE 4

Audience

 Important to highlight multiple affordable options  Potentially focus on employees at UVA-Wise

Could push this audience – have coverage & clinic can do FIT testing
Community members over 45 yrs.

Timeline

March 2021
National Colorectal Cancer Awareness Month

SLIDE 5

Who in the community may be influencers for

Campaign?

Who would be seen as the collaborators?
Where would this project “live” – landing

page?

Gathering affordable options, help from CAB
Brainstorm contacts for community

influencers

What type of budget is available?
Meet w/ UVA-Wise again to discuss

their capacity