CRC Action Group Visual Campaign August 25, 2020 CRC Small Media - PowerPoint PPT Presentation

CRC Action Group Visual Campaign August 25, 2020

CRC Small Media Discussion UVA-Wise Marketing Team: Genna Kasun & Nathan Rasnake  Overview of idea  SW CAB priorities CRC screening in the region  Campaign to increase CRC screening within community to raise awareness  Mimics components of “I Did It” campaign  Not overly branded; to be used by many organizations

What  Visua ual l campaign aign using ng commun unity ity voic ices/ es/stories ries to encourage age people e to screen en for CRC RC Call to Action  Talk with your PCP about options for CRC screening  Messaging “talk to your PCP, there may be affordable options to be screened”

Audience  Community members over 45 yrs.  Important to highlight multiple affordable options  Potentially focus on employees at UVA-Wise • Could push this audience – have coverage & clinic can do FIT testing Timeline  March 2021 • National Colorectal Cancer Awareness Month

Discussion Points Next Steps • Who in the community may be influencers for  Brainstorm contacts for community Campaign? influencers • Who would be seen as the collaborators?  What type of budget is available? • Where would this project “live” – landing  Meet w/ UVA-Wise again to discuss page? their capacity • Gathering affordable options, help from CAB