COVID Communication New Tools to Communicate in a Socially Distant - - PowerPoint PPT Presentation

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COVID Communication New Tools to Communicate in a Socially Distant - - PowerPoint PPT Presentation

Aug 10, 2023 274 likes •715 views

NYSAC Fall Seminar Sept. 17 th 2020 COVID Communication New Tools to Communicate in a Socially Distant World Tom Oldfather NYSAC Communications Manager Workshop #CountiesForwardTogether Sponsor 1 NYSAC Fall Seminar Sept. 17 th 2020

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NYSAC Fall Seminar • Sept. 17th 2020

#CountiesForwardTogether Workshop Sponsor

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COVID Communication

NYSAC Communications Manager

Tom Oldfather

New Tools to Communicate in a Socially Distant World

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NYSAC Fall Seminar • Sept. 17th 2020

#CountiesForwardTogether Workshop Sponsor

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Join the conversation online!

Follow your association on Twitter, Facebook and Instagram for the latest news and updates from NYSAC.

@nyscounties nyscounties @NYScounties

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NYSAC Fall Seminar • Sept. 17th 2020

#CountiesForwardTogether Workshop Sponsor

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Virtual Contests

nysac.org/contests

1 - Virtual Fall Seminar Tweet-Off 3 - Perfect Attendance Award drawing 2 - #CountiesForwardTogether Instagram Photo Contest

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NYSAC Thanks our Workshop Sponsor:

COVID Communication • Sept. 17th 2020

#CountiesForwardTogether

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https://securusmonitoring.com

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Digital Communications Response to COVID-19

Andrew Mitchell

Executive Chamber Office of Governor Andrew M. Cuomo

NYSAC Fall Seminar • Sept. 17th 2020 5

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A long, long time ago*

*January 2020

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1/9: WHO announces mysterious coronavirus-related pneumonia in Wuhan 1/21: First confirmed COVID case in the U.S., in Washington State 1/31: First confirmed COVID case in Italy 3/1: NY’s first confirmed COVID patient, a woman arriving from Iran 3/3: NY’s second confirmed COVID patient is an attorney from New Rochelle 3/7: Gov. Cuomo declares State of Emergency 3/10: New Rochelle Containment Zone announced 3/11: WHO declares COVID-19 a pandemic; Trump gives address to nation; NBA season cancelled 3/14: First known COVID fatality in New York State 3/16: Gyms, restaurants, bars, movie theaters ordered to close 3/18: All New York schools ordered to close 3/20: New York on PAUSE

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NYSAC Fall Seminar • Sept. 17th 2020 8

Wuhan, Hubei Province

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March 11, 2020

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  • 1. Crisis mode
  • 2. Refining message
  • 3. What we learned
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1 1

  • 1. Crisis mode
  • 2. Refining message
  • 3. What we learned
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  • 1. Crisis mode 2. Refining message 3. What we learned
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  • 1. Crisis mode 2. Refining message 3. What we learned
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Supplies?!

  • 1. Crisis mode 2. Refining message 3. What we learned
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  • 1. Crisis mode 2. Refining message 3. What we learned
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COVID Newsletter

Launched March 17

  • 1. Crisis mode 2. Refining message 3. What we learned
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Paid Digital Ads

Launched April

  • 1. Crisis mode 2. Refining message 3. What we learned
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  • Highway signs
  • Radio
  • Billboards
  • 1. Crisis mode 2. Refining message 3. What we learned
  • Snapchat geofilters
  • Flyers
  • OOH placements
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  • 2. Refining message
  • 3. What we learned
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  • 1. Crisis mode 2. Refining message 3. What we learned
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  • 1. Crisis mode 2. Refining message 3. What we learned
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  • 1. Crisis mode 2. Refining message 3. What we learned
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  • 1. Crisis mode 2. Refining message 3. What we learned
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Daily updates continue…

  • 1. Crisis mode 2. Refining message 3. What we learned
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  • 1. Crisis mode 2. Refining message 3. What we learned
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  • 1. Crisis mode. 2. Refining messaging. 3. What we learned
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  • 1. Crisis mode
  • 2. Refining message
  • 3. What we learned
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Try everything.

Pathos Ethos Logos

  • Appeals to logic
  • Hard facts
  • News articles
  • Infographics
  • Credibility
  • Consistent messaging
  • Appeals to authority
  • Appeals to self-interest
  • Scare tactics
  • Appeals to altruism
  • Humor
  • 1. Crisis mode 2. Refining message 3. What we learned
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Nothing beats a powerful story.

  • 1. Crisis mode 2. Refining message 3. What we learned
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  • 86K shares on Facebook
  • 48K Retweets
  • 492K likes on LinkedIn
  • 242K likes on Instagram
  • 1. Crisis mode 2. Refining message 3. What we learned
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Find partners who can help spread your message.

  • 1. Crisis mode 2. Refining message 3. What we learned
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  • 1. Crisis mode 2. Refining message 3. What we learned
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Final thoughts.

  • 1. Crisis mode 2. Refining message 3. What we learned
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Communicating in the age of COVID

NYSAC Fall Seminar • Sept. 17th 2020

#CountiesForwardTogether

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Justin Sayles

Research & Communications Director Office of Onondaga County Executive J. Ryan McMahon II

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NYSAC Fall Seminar • Sept. 17th 2020

#CountiesForwardTogether

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Join the conversation online!

@OnondagaCounty @OnondagaCounty

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Where is the playbook for communicating during a pandemic?

And why has no one given it to us?

COVID Communication • Sept. 17th 2020

#CountiesForwardTogether

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Relationship with the media

  • Off the record conversations with

media becomes normal and critically important

  • On the record conversation become

more important with the public

COVID Communication • Sept. 17th 2020

#CountiesForwardTogether

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Complete Reset

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How did Onondaga County choose to communicate? And why?

  • Press Conference, as

needed (before masks, social distancing and our first case)

  • Facebook briefings and then

questions from reporters as they came in – which quickly became like drinking water from a fire hydrant

  • EVERY DAY

COVID Communication • Sept. 17th 2020

#CountiesForwardTogether

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  • Daily briefings
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Lessons Learned & Where are we now?

  • Social Media is your friend

COVID Communication • Sept. 17th 2020

#CountiesForwardTogether

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  • It’s okay to say “I don’t know”
  • The public was hungry for facts, not the news story
  • Emails, Phone Calls & the Elected
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Questions?

  • 1. Crisis mode 2. Refining message 3. What we learned
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NYSAC Thanks our Workshop Sponsor:

COVID Communication • Sept. 17th 2020

#CountiesForwardTogether

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