Corporate Campaign Presentation By : Blaise Meyer, Ryan Garn, and - - PowerPoint PPT Presentation

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Corporate Campaign Presentation By : Blaise Meyer, Ryan Garn, and - - PowerPoint PPT Presentation

Jan 27, 2024 9 likes •352 views

Corporate Campaign Presentation By : Blaise Meyer, Ryan Garn, and Emily Gong History of Apple Inc. Apple Inc. Apples Involvement In Music Situational Analysis SWOT Analysis Of Apple Music Strengths Weakness Cross-platform compatibility

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Presentation By: Blaise Meyer, Ryan Garn, and Emily Gong

Corporate Campaign

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History of Apple Inc. Apple Inc.

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Apple’s Involvement In Music

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Situational Analysis

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SWOT Analysis Of Apple Music

Strengths

  • Cross-platform compatibility
  • Cross-promotion on iOS
  • 3 month free trial
  • Family Plan: $14.99
  • Large existing audience
  • Library of 30M songs
  • Features: Beats1 Radio

Weakness

  • Slow subscription growth
  • Customers do not actually own the

music that they are streaming

  • Late to streaming subscription

trend

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SWOT Analysis Of Apple Music

Opportunities

  • Exclusive collaborations and

content (audio & video)

  • Existing relationship with social

media companies

○ Extra services opportunities ○ Online marketing

  • Innovation
  • International expansion

Threats

  • Mature market
  • Changing customer presence
  • Competitors

○ Spotify ○ Amazon ○ Google Play x YouTube ○ Tidal

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Background Situation Analysis and Economic Issue

30 million subscribers 60 million subscribers

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Role of Apple’s Technology

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Business Goal and Underlying Plan

Our Goal is to realign Apple as the leader in the music industry. We plan to accomplish this through putting us in music and putting music back in us. In other words, by putting Apple physically in Los Angeles, the heart of the music industry, we are literally realigning Apple with Music. We will further accomplish this through establishing an Apple Music office on Sunset Blvd. in Los Angeles, CA.

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Campaign Idea

It is imperative that we move an office to Los Angeles seeing as this is not only the heart of the music industry, but moreover is the main place with its pulse on the current state and future direction of music consumption. For Apple to effectively reinstate itself as a pioneer in the realm of music, we must take strategic steps to integrate themselves into the growing landscape of music. Simply understanding the music world is much different than being an active entity in the ongoing changes, henceforth illuminating the necessity to move the center

  • f Los Angeles.
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Communications Objectives

1. Increase Apple Music subscriptions by 20% by 2018 Q4 2. Maintain user engagement on Apple Music by 25% 3. Secure more than 85% positive media coverage regarding Apple Music and ITunes 4. Develop thought leadership around key executives and the company’s innovative culture, positioning Apple as a pioneer that ushers in a new and improved method of music streaming

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Target Audiences and Key Messages

Target Audiences 1. Investors and Shareholders 2. Businesswire and PR Newswire 3. Consumers 4. Apple Music subscribers 5. Reconnecting with iTunes Music users Key Messages 1. The original music provider 2. Going back to our roots, music 3. Realign Apple as the leader of the music industry 4. Putting us back in music and, music back in us

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Communications Strategies

  • Tailored messages for shareholders and investors
  • Secure media coverage (BusinessWire, Billboard, Blogs)
  • Speak with consumers to ain iTunes and Apple Music

subscription insights

  • Utilize the the newly established LA office to connect with

artists and established music executives

  • Explaining the plan to employees
  • Reasserting Apple’s presence in music consumption through

tactics aimed at diverse audience

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Public Relations Tactics: Rationale, Implementation and Evaluation

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About Press Release Tactic:

Sending out Press Release to BusinessWire and PR NewsWire Sending out Press Release to top 100 investors/companies newsrooms or PR/news/media teams

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Integration of Apple Music into

KEYNOTE PRESENTATION

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the Pod Inside

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Los Angeles Apple Music Rooftop Concert Series

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Los Angeles Apple Music Store Live Shows

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Timeline

Tease Opening June 2018 Announce Opening November 2018 LA Office Grand Opening February 2019 Apple Orchard Midnight Party at Coachella April 2019 Evaluation Survey February 2020 Initial Evaluation Survey February 2018 Apple Keynote Presentation September 2019

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Sources

  • https://qph.ec.quoracdn.net/main-qimg-ce0d0b34818970c13c8d2647edbdf976
  • https://image.freepik.com/free-icon/apple-logo_318-40184.jpg
  • https://www.musicbusinessworldwide.com/this-photo-says-a-lot-about-apples-ambitions-in-the-music-business/
  • http://prsay.prsa.org/2011/12/02/key-message-development-building-a-foundation-for-effective-communications/
  • https://techcrunch.com/2015/06/08/no-sound-investment/
  • http://www.businessinsider.com/apple-music-could-still-struggle-to-catch-spotify-2017-10
  • https://www.forbes.com/sites/bobbyowsinski/2017/09/16/spotify-apple-music/#4129509170b5
  • https://surfingsound.wordpress.com/2016/01/24/apple-music-swot-analysis/
  • https://musicstreamingblog.wordpress.com/2017/05/23/apple-music-vs-spotify-swot-analysis/
  • https://www.mbaskool.com/brandguide/media-and-entertainment/1184-itunes.html
  • http://www.orangesmile.com/extreme/img/main/gateway-arch-elevator_2.jpg
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THANK YOU