** The webinar will start at 2 minutes after the hour ** Coronavirus and Nonprofits: How to Communicate in a Time of Crisis Presenter: Julia Campbell, www.jcsocialmarketing.com The slides can be found at this link: http://www.charityhowto.com/library
Go To Webinar House Keeping Your Participation Open and hide your control panel Join audio: Choose “Computer Audio” to use • your computer. Choose “Phone Call” and dial • using the information provided. Submit questions and comments via the Questions panel
** The webinar will start at 2 minutes after the hour ** Coronavirus and Nonprofits: How to Communicate in a Time of Crisis Presenter: Julia Campbell, www.jcsocialmarketing.com The slides can be found at this link: http://www.charityhowto.com/library
About the Topic Expert • I have worked in the nonprofit sector as a one-woman development and marketing shop. • My clients include very small, medium, and large nonprofit organizations. • I am an author of two books for nonprofits on communication in the digital age. • I was named by Forbes as one of the top 7 nonprofit voices to follow during coronavirus: www.jcsocialmarketing.com/blog The slides and bonus materials can be found at this link: http://www.charityhowto.com/library
What We Will Cover Today Key Takeaways from today’s webinar: I. How to communicate with your donors and supporters during this time of crisis; II. How to adapt your social media content and your email communications; III. How to communicate about cancelled and postponed events; and IV. Examples of real-world nonprofit social media posts, emails, and web pages adapted for the coronavirus crisis. The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis Quick Check-In: How Are We Doing? The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis Quick Check-In: How Are We Doing? The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to communicate with your donors and supporters The 3 Cs: • Communicate compassionately . Express genuine care for your audience. • Communicate clearly . Don’t bury the lede. • Communicate concisely . No unnecessary information. The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to communicate with compassion first • Allow more space in meetings. • Be patient with each other. • Start all communications off with compassion and empathy. • Some people are figuring out how to work from home. • Others are wondering if they will still have a home or a job. • Listen to understand: How can we help? What are the needs? The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to communicate with compassion first The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to communicate with compassion first • https://mail.mixmax.com/m/8zludQs62cxDz5uGB The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to collaborate with colleagues & partners • Communicators for Women Religious had a members-only webinar to discuss how to adapt in the age of coronavirus. • The national organization asked individual members for ideas. • Created a PDF – Communicating During the Coronavirus Pandemic • Blog post – A Call to Spiritual Bonding: LCWR Responds to the Global Health Crisis The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to collaborate with colleagues & partners The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to collaborate with colleagues & partners • Find a Facebook or LinkedIn Group of peers. The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to find free coronavirus resources to pull from https://jcsocialmarketing.com/2020/03/nonprofit- coronavirus-resources-npcovid19/
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to adapt your content strategy Just posted our official statement to all channels. We’re closed for two weeks at the very least. All programs and conferences have been cancelled or postponed. My question for now is what should our social media feed look like? We don’t want to add any COVID-19 content because we’re not the news or health care officials. Do we recycle old content? I don’t want to waste our new stuff if it’s going to be lost in the noise for a while. Thoughts and suggestions are appreciated. The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to adapt your content strategy The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to adapt your content strategy The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to adapt your content strategy The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to adapt your content strategy The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to adapt your content strategy The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to adapt your content strategy The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to adapt your content strategy The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to use live streaming to build community and raise money I work an educational working ranch/farm in Muir Beach, CA. Since we are closed to the public including school field trips, we are planning to do a few Facebook Lives and Insta stories to invite people to see the inner workings of the ranch. My question is how long should these be? 5 to 10 minutes? Trying to create some guidelines for our staff to make it easy for them. The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to use live streaming to build community and raise money https://komenflorida.org/healthy-at-home/ The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to use live streaming to build community and raise money The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to use live streaming to build community and raise money The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to use live streaming to build community and raise money The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to use live streaming to build community and raise money The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to use live streaming to build community and raise money “Since we launched Live video on Facebook, people have made over 8.5 billion broadcasts and we’ve seen the number of Facebook Live viewers in the US increase up to 50% during the past month as people are looking to stay informed and connected.” – Fidji Simo The slides can be found at this link: http://www.charityhowto.com/library
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis How to use live streaming to build community and raise money More options for people to watch or listen to live broadcasts anywhere, regardless of whether people have a Facebook account or limited access to data/Internet. • An audio-only option for live broadcasts and logged-out viewing for public videos • Adding a toll-free dial-in option for people to dial into any live broadcast from any telephone • Enabling automatic closed captions on all live videos. The slides can be found at this link: http://www.charityhowto.com/library
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