[PPT] - Coronavirus and Nonprofits: How to Communicate in a Time of Crisis PowerPoint Presentation

SLIDE 1

** The webinar will start at 2 minutes after the hour **

Presenter:

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

Julia Campbell, www.jcsocialmarketing.com

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 2

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SLIDE 3

** The webinar will start at 2 minutes after the hour **

Presenter:

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

Julia Campbell, www.jcsocialmarketing.com

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 4

About the Topic Expert

I have worked in the nonprofit sector as a one-woman

development and marketing shop.

My clients include very small, medium, and large

nonprofit organizations.

I am an author of two books for nonprofits on

communication in the digital age.

I was named by Forbes as one of the top 7 nonprofit

voices to follow during coronavirus: www.jcsocialmarketing.com/blog

The slides and bonus materials can be found at this link: http://www.charityhowto.com/library

SLIDE 5

What We Will Cover Today

Key Takeaways from today’s webinar: I. How to communicate with your donors and supporters during this time of crisis;

II. How to adapt your social media content and

your email communications;

III. How to communicate about cancelled and

postponed events; and

IV. Examples of real-world nonprofit social media

posts, emails, and web pages adapted for the coronavirus crisis.

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 6

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

Quick Check-In: How Are We Doing?

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 7

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

Quick Check-In: How Are We Doing?

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 8

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to communicate with your donors and supporters

The slides can be found at this link: http://www.charityhowto.com/library

The 3 Cs:

Communicate compassionately. Express genuine care for

your audience.

Communicate clearly. Don’t bury the lede.
Communicate concisely. No unnecessary information.

SLIDE 9

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to communicate with compassion first

The slides can be found at this link: http://www.charityhowto.com/library

Allow more space in meetings.
Be patient with each other.
Start all communications off with compassion and empathy.
Some people are figuring out how to work from home.
Others are wondering if they will still have a home or a job.
Listen to understand: How can we help? What are the needs?

SLIDE 10

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to communicate with compassion first

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 11

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to communicate with compassion first

The slides can be found at this link: http://www.charityhowto.com/library

https://mail.mixmax.com/m/8zludQs62cxDz5uGB

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Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to collaborate with colleagues & partners

The slides can be found at this link: http://www.charityhowto.com/library

Communicators for Women Religious had a members-only

webinar to discuss how to adapt in the age of coronavirus.

The national organization asked individual members for

ideas.

Created a PDF – Communicating During the Coronavirus

Pandemic

Blog post – A Call to Spiritual Bonding: LCWR Responds to

the Global Health Crisis

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Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to collaborate with colleagues & partners

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 14

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to collaborate with colleagues & partners

The slides can be found at this link: http://www.charityhowto.com/library

Find a Facebook or

LinkedIn Group of peers.

SLIDE 15

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to find free coronavirus resources to pull from

https://jcsocialmarketing.com/2020/03/nonprofit- coronavirus-resources-npcovid19/

SLIDE 16

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to adapt your content strategy

The slides can be found at this link: http://www.charityhowto.com/library

Just posted our official statement to all channels. We’re closed for two weeks at the very least. All programs and conferences have been cancelled or postponed. My question for now is what should our social media feed look like? We don’t want to add any COVID-19 content because we’re not the news or health care officials. Do we recycle old content? I don’t want to waste our new stuff if it’s going to be lost in the noise for a while. Thoughts and suggestions are appreciated.

SLIDE 17

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to adapt your content strategy

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 18

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to adapt your content strategy

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 19

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to adapt your content strategy

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 20

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to adapt your content strategy

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 21

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to adapt your content strategy

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 22

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to adapt your content strategy

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 23

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to adapt your content strategy

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 24

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use live streaming to build community and raise money

The slides can be found at this link: http://www.charityhowto.com/library

I work an educational working ranch/farm in Muir Beach, CA. Since we are closed to the public including school field trips, we are planning to do a few Facebook Lives and Insta stories to invite people to see the inner workings of the ranch. My question is how long should these be? 5 to 10 minutes? Trying to create some guidelines for our staff to make it easy for them.

SLIDE 25

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use live streaming to build community and raise money

The slides can be found at this link: http://www.charityhowto.com/library

https://komenflorida.org/healthy-at-home/

SLIDE 26

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use live streaming to build community and raise money

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 27

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use live streaming to build community and raise money

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 28

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use live streaming to build community and raise money

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 29

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use live streaming to build community and raise money

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 30

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use live streaming to build community and raise money

The slides can be found at this link: http://www.charityhowto.com/library

“Since we launched Live video on Facebook, people have made

ver 8.5 billion broadcasts and we’ve seen the number of

Facebook Live viewers in the US increase up to 50% during the past month as people are looking to stay informed and connected.” – Fidji Simo

SLIDE 31

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use live streaming to build community and raise money

The slides can be found at this link: http://www.charityhowto.com/library

More options for people to watch or listen to live broadcasts anywhere, regardless of whether people have a Facebook account or limited access to data/Internet.

An audio-only option for live broadcasts and logged-out

viewing for public videos

Adding a toll-free dial-in option for people to dial into any

live broadcast from any telephone

Enabling automatic closed captions on all live videos.

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Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use live streaming to build community and raise money

The slides can be found at this link: http://www.charityhowto.com/library

Facebook launched Live Producer so people have better

tools to go live and engage with people.

Sent Live accessory kits to faith-based and education
rganizations so they can produce content easily from

mobile devices.

Published how-to guides:

https://www.facebook.com/facebookmedia/blog/tips-for- using-live

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Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use live streaming to build community and raise money

The slides can be found at this link: http://www.charityhowto.com/library

1. Make sure you have a strong connection.
2. Make sure you are horizontal (for Facebook) and vertical (for

Instagram).

3. Engage live in real-time as people join and encourage live

participation, comments, and questions.

4. Facebook prioritizes longer videos (3 min +) that inspire

people to continue watching.

SLIDE 34

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use live streaming to build community and raise money

The slides can be found at this link: http://www.charityhowto.com/library

Try to pick a regular schedule if you are going to go live

more than once.

Let people know you are going to go live.
Use Belive.tv to broadcast or Facebook Live itself (inside the

app).

Add the Donate button and encourage people to give in

real-time if you have Facebook’s giving tools set up.

SLIDE 35

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use live streaming to build community and raise money

The slides can be found at this link: http://www.charityhowto.com/library

Go live for at least 7 minutes – when you first go live, your

most engaged fans will get a notification. After 7 minutes, the “B” list will get a notification.

Encourage people to share it so that more people can see it.
You don’t need to have a specific call-to-action (not right

now).

SLIDE 36

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use live streaming to build community and raise money

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 37

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use live streaming to build community and raise money

SLIDE 38

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use live streaming to build community and raise money

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 39

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use Twitch live streaming to build community and raise money

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 40

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use Twitch live streaming to build community and raise money

The slides can be found at this link: http://www.charityhowto.com/library

Twitch is the world’s largest livestream platform.
Since 2011 Twitch Creators have amassed over $150 million for charities

around the world.

At-home workouts.
College professors are streaming live Q&A sessions
NFL players including Myles Garrett and Denzel Ward of the Cleveland

Browns last weekend held a 12-hour Fortnite charity streams, fielding $1.2 million in donations to the World Health Organization

Atlanta’s Dad’s Garage Theatre Company is streaming improv

performances

SLIDE 41

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use Twitch live streaming to build community and raise money

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 42

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use Twitch live streaming to build community and raise money

The slides can be found at this link: http://www.charityhowto.com/library

Why do Creators raise money on Twitch?

The charity addresses a cause they are passionate about.
They want to take part in an established larger campaign.
Examples: St. Jude Play Live, Extra Life Game Day, Pride Month,

Women’s History Month

They are incentivized to join a campaign.
Creator raises x amount and is rewarded (e.g. thank you package,

shirt, hoodie, gaming chair, game codes).

SLIDE 43

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use Twitch live streaming to build community and raise money

The slides can be found at this link: http://www.charityhowto.com/library

Viewers who donate on Twitch are motivated by two main factors:

They love the individual Creator and want to see them

succeed at their milestones and goals.

They are incentivized to donate based on rewards offered by

the Creator or the charity. The best incentives are ones that are engaging with the audience.

SLIDE 44

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to use Twitch live streaming to build community and raise money

The slides can be found at this link: http://www.charityhowto.com/library

Tiltify: https://causes.tiltify.com/signup
DonorDrive: https://www.donordrive.com/lp/charity-streaming/

Think about the resources you’d like to provide to Creators:

One-page pdf with bite-sized information and impact

statements.

Short videos showcasing your organizations impact
Statistic graphics
Logo for use

SLIDE 45

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to adapt your email marketing

The slides can be found at this link: http://www.charityhowto.com/library

Examples of email marketing during COVID-19: https://drive.google.com/drive/folders/1DNY938ILv25iCgx2i7WilMqkoY dZFCn6?fbclid=IwAR1vRsrgUOiM7a6cwPZ- AcMuFTErIiohjjVVzvSoOQh3WbgzLWCqBiJg7o4

SLIDE 46

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to build a “task force” of volunteers

The slides can be found at this link: http://www.charityhowto.com/library

https://harborlightcp.org/covid-19-response
https://www.second-story.org/news/our-covid-19-task-force/

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Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to communicate about cancelled and postponed events

Know that your donors will accept this shift.

They are resilient, and they expect and want you to be as

well.

They are rooting for you and want you to succeed!

SLIDE 48

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to communicate about cancelled and postponed events Start from a place of compassion.

We are shifting to virtual and away from in-person, IRL (in real

life) events because we are concerned about the safety and health of our donors and supporters.

Don’t appear angry or bitter (even though you have every right

to be).

Talk to your supporters as you would your friends and family.
Make sure they understand that their safety and health are your

very first priority when planning events.

SLIDE 49

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to communicate about cancelled and postponed events

Use the existing script.

You have a plan, a protocol – bring them in!
You will still need to solicit auction items, get sponsors

excited, sell “tickets” and more. Create a Special Events Steering Committee.

Find staff, volunteers, Board members, clients that are willing

to help you brainstorm, troubleshoot, and adapt your events to go virtual.

SLIDE 50

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to communicate about cancelled and postponed events

Don’t overwhelm yourself.

Do not bite off more than you can chew.
If you have never run an event on Facebook Live or Zoom, I

wouldn’t recommend trying to bring in 50 people from 50 different locations to do a livestream concert or educational event.

SLIDE 51

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to communicate about cancelled and postponed events

SLIDE 52

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to communicate about cancelled and postponed events

SLIDE 53

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to communicate about cancelled and postponed events

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 54

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to communicate about cancelled and postponed events

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 55

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to communicate about cancelled and postponed events

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 56

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

Ways to take fundraising events virtual

The slides can be found at this link: http://www.charityhowto.com/library

Online auctions Peer-to-peer fundraising Facebook fundraising

5 Tips + 25 Ideas + 3 Tools to Take Your Nonprofit Events

Virtual In the Age of Coronavirus – #NPCOVID19

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Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to start a coronavirus relief fund for nonprofit employees

The slides can be found at this link: http://www.charityhowto.com/library

1) Write from the heart. 2) Tell a compelling, relatable story. 3) Provide a specific call-to-action. “Would you consider a special gift of the cost of one hour’s wages - $17?”

SLIDE 58

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to start a coronavirus relief fund for nonprofit employees

SLIDE 59

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to start a coronavirus relief fund for nonprofit employees

The slides can be found at this link: http://www.charityhowto.com/library

Examples of campaigns:

Pabst Theater Group Employee Relief Fund Benefitting

Our Amazing Theater Staff: https://charity.gofundme.com/o/en/campaign/ptgemployeer elieffund

Empowerment Plan Employee Wage Support:

https://charity.gofundme.com/o/en/campaign/epwagesuppo rt

SLIDE 60

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to start a coronavirus relief fund for nonprofit employees

The slides can be found at this link: http://www.charityhowto.com/library

How to Start a Coronavirus Relief Fund for Nonprofit Employees https://charity.gofundme.com/c/blog/coronavirus-relief-fund- for-nonprofit-employees

SLIDE 61

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to fundraise in a time of crisis

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 62

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to fundraise in a time of crisis

SLIDE 63

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to fundraise in a time of crisis

SLIDE 64

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to fundraise in a time of crisis

SLIDE 65

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

How to fundraise in a time of crisis

SLIDE 66

For those of you who would like to follow up after this webinar, please request access to my private Facebook Group for nonprofit marketers: https://www.facebook.com/groups/ socialmediastorytelling/ Blog: www.jcsocialmarketing.com/blog

Check Out Our Other Fabulous Nonprofit Resources!

The slides can be found at this link: http://www.charityhowto.com/library

SLIDE 67

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