Contents Investment highlights and update General presentation 2 - - PowerPoint PPT Presentation

4.5.2011 Investor presentation 1Q 2011 1

Contents

Investment highlights and update 2 Investment Highlights 3 Strategy 15 Financial Targets 17 1Q 2011 Results & Outlook 29 Price Development 31 Dividend 34 Investments Funding and debt information 37 Divestments 38 Funding and Debt 45 Credit Facilities 46 Rating History General presentation 47 General Info 54 Business Portfolio 63 Operations 69 Deliveries 71 Sourcing 79 Owners 81 Market Position

4.5.2011 Investor presentation 1Q 2011 2

Investment Highlights

• Strong growing core in high-quality cartonboards

– M-real the European market leader in folding boxboard – Good growth potential

• Material profitability turn-around in 2010
• Significant net debt reduction in recent years
• Strategic review ongoing

– M-real the forerunner in paper merchanting and coated papers industry restructuring in Europe – Asset divestments – Extensive cost savings and cash flow improvement programmes

Strategy

Investor presentation 1Q 2011 4

Consistent Strategic Direction Since 2006

• Cartonboards for consumer packaging

the strategic core business

• Divestment of underperforming paper

businesses

• Major cost savings through complexity

reduction and efficiency improvement

• High pulp and energy self-sufficiency
• Customer orientation and proactive

approach to increase prices

Extensive restructuring programme 2006 Extension of the restructuring programme 2007 Divestment of Map Merchant Group 2007 New efficiency improvement programme 2007 Self-sufficiency in pulp 2008 Divestment of Graphic Papers 2008 Divestment of Metsä-Botnia’s Uruguayan operations 2009 Profit improvement programme 2010 New profit improvement programme 2011

Investor presentation 1Q 2011 5

M-real Has Achieved Significant Results from Restructuring

• Productivity of the mills improved by

55% from 2006

• Sales office locations reduced by almost

30%, logistics locations by 50%

• Capacity closures of about 2 million

tonnes/a

• Divestments worth over EUR 2 billion

mainly of non-profitable paper businesses

• M-real’s net debt reduced to about one

third of the 2006 level

687 823 1 068 995 876

300 600 900 1 200 2006 2007 2008 2009 2010 tonnes/a/person

Capacity per employee in M-real’s pulp, paper and board mills

827 777 1254 2183 3109 3019 3482 3693 2205 2403 1867

500 1000 1500 2000 2500 3000 3500 4000

2 2 1 2 2 2 3 2 4 2 5 2 6 2 7 2 8 2 9 2 1

M-real’s net debt development M€

6

Packaging Is One of the Biggest and Fastest Growing Businesses in the World

• One of the most important well-being

drivers in the world

• Product safety issues are crucial
• Branding and information sharing

increasingly important

• Criticism against bad packaging

increasing

Flexible plastics 20 % Metal 15 % Glass 7 % Others 6 % Board 31 % Rigid plastics 21 %

Sources: Pira & M-real

Global Packaging Market ($634 Billion)

Virgin fibre cartonboard ~7% of total

Investor presentation 1Q 2011 7

Several Megatrends Supporting Good Packaging

• Demand for good packaging heavily increasing
• Good packaging is environmentally sustainable

– Made out of renewable raw material and recyclable – High energy self-sufficiency in production – Low carbon footprint – Lightweight

• Good packaging is safe

– Durable – No migration – Good printing surface

• Good packaging is economical

2.3.2011 Investor presentation 1Q 2011 8

Virgin Fibre Board Is the Best Example of Good Packaging – Lowest Carbon Footprint

• Virgin fibre based lightweight

cartonboards the most environmentally sound packaging material

• Wood fibre based products

replace non-renewable materials like plastic and aluminium

• Virgin fibre board replaces also

recycled fibre based packaging materials

2000 4000 6000 8000 10000 12000 14000 M-real's Carta Solida HDPE PET PLA (Biobased polymer) Aluminium kg/tonne

Source: M-real and Sustainable Packaging Coalition - SPC

Cartonboard has the lowest carbon footprint

2.3.2011 Investor presentation 1Q 2011 9

Watch Your Weight!

For an order of 50.000 sheets (520 x 720 mm) you will need 18.720 m2 of board:

~13 mNm CD stiffness, ~500 µm thickness M-real lightweight paperboard Average FBB

(folding boxboard)

SBB

(solid bleached board)

WLC

(white lined chipboard)

2.3.2011 Investor presentation 1Q 2011 10

M-real Targets Growth in Its Core Business Packaging

• Huge growth potential in wood fibre based packaging applications when

replacing non-sustainable packaging materials

• M-real a strong producer of virgin fibre based cartonboard and white top

linerboard as well as packaging related speciality papers

• Access to wood raw material, superior fibre knowhow and pulp self-sufficiency

M-real’s important competitive advantages

2.3.2011 Investor presentation 1Q 2011 11

M-real is Investing in Its Cartonboard Business

• 26 m€ investment in 80 kton/a capacity expansion at Simpele
• 16 m€ investment in Kemiart Liners to increase the share of coated products
• M-real invests 30 m€ to expand capacity annually by approximately

70.000 tonnes at Äänekoski and Kyröskoski

– Potential to further increase capacity of existing mills by some 70.000 t/a

• Evaluations regarding further development steps in cartonboard

business continue

2.3.2011 Investor presentation 1Q 2011 12

M-real Strategic Review

• M-real’s Response to the Changes in Business Environment
• In March 2006, M-real's Board of Directors initiated a strategic review
• M-real was the first major paper company to emphasize the need for

industry consolidation and extensive restructuring

• M-real took the leading role in European paper merchanting

restructuring in 2007

• M-real also took the leading role in European coated paper industry

restructuring in 2008

• Extensive internal profit improvement programmes

2.3.2011 Investor presentation 1Q 2011 13

Strategic Review of the Paper Business Proceeds

• M-real in strong position in participating

restructuring of the European uncoated fine paper business

• M-real Zanders is a leading European

speciality paper producer

• Potentially, also separate divestments of

the non-profitable units

2.3.2011 Investor presentation 1Q 2011 14

M-real Is a Responsible Company

Completed closures in 2007

– Sittingbourne: coated fine paper 210 ktons/a – Gohrsmühle PM6 and PM7: coated fine paper 100 ktons/a – Wifsta: uncoated fine paper 175 ktons/a – Tako BM2: folding boxboard 70 ktons/a

Closures in 2008

– Kangas PM2: coated magazine paper 100 ktons/a – Lielahti: BCTMP 105 ktons/a – New Thames: uncoated fine paper (divestment, grade conversion) 230 ktons/a

Closures in 2009

– Hallein paper mill: coated fine paper 310 ktons/a – Gohrsmühle: standard coated fine paper * 250 ktons/a

Closures in 2010

– Two machines in Reflex: Speciality paper 80 ktons/a – Alizay pulp mill: Chemical pulp 310 ktons/a – Simpele paper mill: Speciality paper 50 ktons/a Total paper capacity 1 515 ktons/a Total board capacity 70 ktons/a Total pulp (incl. BCTMP) capacity 415 ktons/a

*In Gohrsmühle the speciality paper and uncoated fine paper reel and folio sheet production expanded after the discontinuation of the standard coated fine paper production.

Financial Targets

2.3.2011 Investor presentation 1Q 2011 16

Financial Targets

• ROCE target set at a minimum of 10% on average over the business cycle
• Net gearing not to exceed 100%

Minimum ROCE 10%* Maximum net gearing 100%

* Excluding non-recurring items

184% 119% 137% 82%95% 126% 99%90%84%83% 78% 83% 145%

99 00 01 02 03 04 05 06 07 08 09 10 1Q 11

Maximum level of 100% 13,5% 6,2% 2,1% 1,6% 0,5% 0,9% 2,8%

• 0,5%
• 5,6%

7,6% 7,8% 10,2% 7,6%

99 00 01 02 03 04 05 06 07 08 09 10 1Q 11

Minimum target of 10%

1Q 2011 results and Outlook

18 18

Key Events in 1Q 2011

• Profitability improved from previous quarter
• Consumer Packaging ’s result improved to EBIT 17 % of sales
• Impact of accelerated cost inflation bigger than earlier expected in 1Q
• Decisions to increase Äänekoski and Kyröskoski folding boxboard capacity in total

by 70 000 tonnes per annum

• New 70 m€ internal profit improvement programme was launched
• Price increases announced in linerboard, uncoated fine and speciality papers
• New plans to eliminate losses of paper business announced in May

19

623 585 618 606 602 676 685 665 662 250 500 750 1000 I II III IV I II III IV I

Sales Operating result excl. non-rec. items

m€ m€ m€ Result before taxes excl. non-rec. items

Key Figures – Quarterly

2010 2009

• 65
• 70
• 22

7 39 54 37 43 43

• 75
• 50
• 25

25 50 75 I II III IV I II III IV I

• 62

24 28

• 83
• 15
• 70

15 20 33

• 100
• 75
• 50
• 25

25 50 I II III IV I II III IV I

2011

20 20

• Result improved vs. 4Q 2010 due to higher prices
• Increased energy costs had a negative result impact
• Demand seems to continue strong
• Liner price increase of about 6% implemented successfully
• New FBB price increase needed due to accelerated cost inflation
• Simpele investment shutdown and maintenance shutdowns at
• ther mills impact negatively 2Q 2011 result

EBIT, excl non-recurring items

m€

4Q 2010 1Q 2011

Sales

m€

4Q 2010 1Q 2011

Consumer Packaging Result Improved

21 21

• Result was weakened vs. 4Q 2010 by higher raw material and

energy costs as well as unfavourable exchange rates

• Higher average prices improved results from 4Q 2010
• Demand expected to continue stable
• M-real has pushed for price increase but with very limited success
• New Husum turbine started in April
• Alizay mill is planned to be divested or, if divestment does not

materialize, closed

Office Papers Result to Improve Clearly If Losses From Alizay Eliminated as Planned

EBIT, excl non-recurring items

m€

181 184 50 100 150 200

Sales

m€

4Q 2010 1Q 2011 4Q 2010 1Q 2011

22 22

Speciality Papers Operations Planned to Be Mostly Divested or Clearly Downsized

• Result was weakened vs. 4Q 2010 by higher raw material costs

and lower average prices due to mix issues

• Result was improved by higher delivery volumes
• Demand expected to remain stable. No material near-term price

changes in sight

• Planned divestment of Gohrsmühle mill or potential closure of

WFU and unprofitable speciality paper production

• Planned closure of the remaining operations in Reflex

EBIT, excl non-recurring items

m€

Sales

m€

4Q 2010 1Q 2011 4Q 2010 1Q 2011

23 23

Market Pulp and Energy’s Result Was Hurt by Cost Inflation

• Profitability weakened vs. 4Q 2010 by higher energy, wood, and

chemical costs as well as unfavourable exchange rates

• BCTMP 1Q sales volume and price development below expectations
• Pulp price in euros remained stable in 1Q
• Pulp demand is expected to continue strong
• No material near-term changes expected in pulp price

EBIT, excl non-recurring items

m€

Sales

m€

4Q 2010 1Q 2011 4Q 2010 1Q 2011

24

2011 Result Expected to Be Boosted by 90 m€ vs. 2010 Due to Internal Actions

Cumulative Profit impact vs. 2010, m€ total target 2011 2012 1 Profit improvement programme 2011 70 30 70 2 Rollover impact of 2010 profit improvement programme 40 40 40 3 Rollover impact of older programmes 20 20 20 Total 130 90 130

M-real expects to mostly cover the accelerated cost inflation in 2011 by the profit impact of

• wn actions

Cost inflation expected to be 4-5 % in 2011

25

Folding Boxbord Capacity Increase Investments to the Implementation Phase

• Demand growth for M-real’s ecological and safe virgin fibre board in food packaging faster than expected
• Simpele 80 000 t/a capacity increase investment to be finalized in early June 2011
• Kyröskoski 40 000t/a investment is scheduled for November 2011

and Äänekoski 30 000 t/a investment for April 2012

• M-real has still potential to further increase

the cartonboard capacity at the existing mills

M-real Plans to Eliminate the Losses Generated by Its Paper Business

26

• M-real plans to divest the entire Gohrsmühle mill or alternatively parts of the mill separately based on a

Paper Park concept

• If the divestment does not materialize M-real plans to close the unprofitable uncoated fine and speciality

paper production at Gohrsmühle

• M-real plans to continue the production of Chromolux- label and packaging products (~50 000 t/a)
• M-real commences a public process to divest Alizay paper mill
• If the divestment does not materialize by end September 2011, M-real considers closing the mill
• Reflex Premium Papers business planned to be sold and the remaining operation,

carbonless paper converting, is planned to be closed

• Implementations of possible closures are subject to finalization of the consultation

processes based on the local legislations

Financial Impact of the Planned Measures

27

• M-real’s annual sales would reduce by about 390 m€ and the operating result increase

by about 60 m€ based on 2010 actual performances

• Most of the impact seen in 2012, full annual financial impact from 2013
• M-real’s annual paper production capacity would reduce by about 500 000 t/a
• WFU 430 000 t/a, specialities 70 000 t/a
• Amount of personnel would decrease by about 800
• Preliminarily expected negative non-recurring financial impacts about 170 m€
• Negative net cash impact about 50 m€
• Numbers will be further determined when the final decisions are taken
• Speciality Papers 2Q 2011 result to include about -20 m€ non-recurring items

28

Profitability Outlook

M-real’s 2Q 2011 operating result excluding non-recurring items is expected to weaken slightly from 1Q 2011 due to the investment shutdown at Simpele mill and the unfavorable exchange rate development

2.3.2011 Investor presentation 1Q 2011 29

EUR / tn

Folding Boxboard Market Price in Europe 2004 – 1Q 2011

800 900 1000 1100 2004 2005 2006 2007 2008 2009 2010 2011

Source: Pöyry Forest Industry Consulting

2.3.2011 Investor presentation 1Q 2011 30

EUR / tn

Paper and Pulp Market Price in Europe 1998 – 1Q 2011

Coated fine paper (100 g) Uncoated fine paper (B-copy, 80 g) Softwood pulp NBSK Coated magazine paper LWC (60g)

Source: Foex, Reuters

EUR/USD EUR/USD

400 500 600 700 800 900 1000 1100 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

0,8 0,9 1 1,1 1,2 1,3 1,4 1,5 1,6 1,7

Dividend

2.3.2011 Investor presentation 1Q 2011 32

Dividend Policy

• Future dividends will take into account the need to achieve and

maintain sufficient financial flexibility

• The Company remains committed to an attractive and

competitive dividend M-real's dividend policy is stable and rewarding to shareholders, and aims at paying a dividend of at least 1/3 of the Company's EPS on average over the business cycle, nonetheless taking into account the Company's gearing target

2.3.2011 Investor presentation 1Q 2011 33 0,50 1,09 1,13 1,85 0,46 0,30

• 0,79
• 1,58
• 1,09

0,26 0,37 0,38 0,51 0,51 0,51 0,25 0,00 0,00 0,00 0,09

• 0,59
• 1,21
• 0,25
• 0,43

0,23 0,06 0,06 0,14 0,12 0,12

0,0% 0,0% 4,3% 0,0% 1,3% 1,4% 2,1% 2,8% 3,3% 4,1% 5,6% 5,5% 6,9% 8,6% 7,2%

• 2
• 1,5
• 1
• 0,5

0,5 1 1,5 2 2,5 3 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 € per share

• 8 %
• 6 %
• 4 %
• 2 %

0 % 2 % 4 % 6 % 8 % 10 % 12 % Dividend yield, % Earnings per share Dividend per share Dividend yield

Dividend yield calculated from annual average B-share volume weighted price

Dividend Yield

Investments

2.3.2011 Investor presentation 1Q 2011 35

Capital Investments

• 1 500
• 1 000
• 500

500 1 000 1 500 2 000 2 500 1 9 9 6 1 9 9 7 1 9 9 8 1 9 9 9 2 2 1 2 2 2 3 2 4 2 5 2 6 2 7 2 8 2 9 2 1 2 1 1 E Million €

Disposals Acquisitions Capital expenditure on fixed assets

Capital Investments about 100 m€ in 2011

*Indicative level for 2011

Funding and debt information

2.3.2011 Investor presentation 1Q 2011 37

Significant Divestments

• EUR 3.4 billion in assets divested since 2001

2004 Metsä Tissue 570 2002 Papierfabrik Albbruck 235 2001 MD Papier 300 2001 Noviant (19%) 41 3,387

Year Divestiture Enterprise Value

EUR millions 2005 Savon Sellu 20 2005 Forestia (95%) 163 2005 Botnia (8%) 164 2007 Botnia (9%) 240 2007 Folding carton plants 60 2007 Map Merchant Group 382 2008 New Thames mill 82** 2008 100 000 B2 shares in PVO 80 2008 Graphic Papers 750

* Cash portion **Incl. pension liabilities

2009 Metsä-Botnia’s Uruguayn operations 300*

38

Strong Financing Situation Continues

• Current net debt 799 m€ and

net gearing 78 %

• Metsä-Botnia dividend to M-real 45 m€
• Early repayment of 49 m€ vendor note by

Metsäliitto

• ONWC increased by about 40 m€ in 1Q due to

higher volumes and average prices as well as preparations for Simpele shutdown

• Liquid funds 418 m€ at end 1Q 2011
• Average interest rate 5.1% at end 1Q

Net Debt, m€

799 827 777 1254 2183 3109 3019 3482 3693 2205 2403 1867 500 1000 1500 2000 2500 3000 3500 4000 2 2 1 2 2 2 3 2 4 2 5 2 6 2 7 2 8 2 9 2 1 1 Q 1 1

2.3.2011 Investor presentation 1Q 2011 39

Loans and Interest Rate

At the end of 1Q 2011

• Average maturity of long term loans

2,4 years

• Average interest rate of loans (including derivatives)

5,1 %

• Interest rate maturity of loans (including derivatives)

7,7 months

• Of the loans about 83 per cent was subject to variable interest

rates and 17 per cent to fixed interest rates

2.3.2011 Investor presentation 1Q 2011 40

Total 1 120 m€ 31.3.2011

Long-term Interest Bearing Liabilities

5 % 5 % 3 % 7 % 20 % 60 % MTN Programme Bonds Pension premium loans Loans from financial institutions Finance leases Other interest bearing liabilities

2.3.2011 Investor presentation 1Q 2011 41

Short term interest bearing liabilities

Total 162 m€ 31.3.2011

Short-term Interest Bearing Liabilities

4 % 96 % Metsäliitto Group Short-term bank loans and other

2.3.2011 Investor presentation 1Q 2011 42

Interest bearing net liabilities 31.12.2003

Interest Bearing Net Liabilities 31.3.2011 (m€)

• Long-term

1 120

• Short-term

162 Total interest bearing liabilities 1 282

• Liquidity and other interest bearing receivables

483

• Interest bearing net liabilities

799

2.3.2011 Investor presentation 1Q 2011 43

Long-term Interest Bearing Liabilities 31.3.2011

109 157 605 117 21 20 20 70 100 200 300 400 500 600 700 2011 2012 2013 2014 2015 2016 2017 >2 017

m€

2.3.2011 Investor presentation 1Q 2011 44

Liquidity

Committed credit facilities Liquid funds

m€

100 200 300 400 500 600 I/10 II/10 III/10 IV/10 I/11

2.3.2011 Investor presentation 1Q 2011 45

Debt Programs

The following table sets forth the significant debt securities issued and outstanding of M-real as at March 31, 2011:

Average Long-term borrowings Total amount Outstanding I nterest Rate Maturity

USD 350 million Private Note Issue USD 350 USD 224 5.6% (1) 2012–2014 EUR 500 million Bond Issue EUR 500 EUR 500 6.7% (1) 2013 Global Medium-Term Note Program EUR 1 500 EUR 52 million private placements EUR 52 3,5 % 2011 EUR 126 million bilateral loans EUR 126 EUR 126 1,7 % 2011–2013 EUR 28 million finance leases EUR 28 EUR 28 2,2 % 2011–2017 EUR 239 million pension loans EUR 239 EUR 232 5.4% (1) 2011–2020

Short-term funding programmes

EUR 350 million domestic CP-program EUR 350 EUR 0 – – EUR 150 milj. Belgian CP-program EUR 150 EUR 0 – – Average interest rate of all M-real Group interest bearing liabilities including interest rate derivatives per 31.3.2011 is 5,1 %.

(currency in millions)

2.3.2011 Investor presentation 1Q 2011 46

Ratings’ History

2000 S&P: Short term ratings lowered to A3, Long term ratings placed to credit watch negative Moody’s: Long and short term ratings

• utlook changed from stable to negative

2001 S&P: Long term ratings lowered to BBB-, stable outlook Moody’s: Long and short term ratings lowered to Baa3/P3, negative outlook 2003 S&P: Downgrade to BB+, stable outlook Moody’s: Downgrade to Ba1, negative

• utlook

2004 S&P: Outlook changed from stable to negative, ratings affirmed Moody’s: Downgrade to Ba2, stable outlook 2005 S&P: Downgrade to BB, stable outlook Moody’s: Outlook changed from stable to negative, ratings affirmed 2006 S&P: Downgrade to BB-, negative outlook Moody’s: Downgrade to Ba3, negative outlook Moody’s: Downgrade to B2, negative outlook S&P: Downgrade to B+, negative outlook 2007 Moody’s: Downgrade to B3, negative outlook S&P: Downgrade to B, negative outlook S&P: Downgrade to B-, stable outlook 2008 S&P: Outlook to negative 2009 S&P: Downgrade to CCC+, negative outlook Moody’s: Downgrade to Caa1, outlook negative 2010 S&P: Outlook to stable Moody’s: Outlook to stable S&P: Upgrade to B-, stable outlook Moody’s: Upgrade to B3, outlook to positive 2011 S&P: Outlook to positive

General presentation

2.3.2011 Investor presentation 1Q 2011 48

M-real in Brief

• Annual sales about EUR 2.6 billion.
• Approximately 4,500 employees.
• Present in over 70 countries.
• 13 production units in 5 European

countries.

• Part of Metsäliitto Group and listed on

the NASDAQ OMX Helsinki Ltd.

• Metsäliitto Group is one of the largest

forest industry groups in the world,

• wned by a cooperative of 130.000

private Finnish forest owners.

Consumer Packaging 45% Paper 38% Market pulp and energy 17%

Sales breakdown 2010

2.3.2011 Investor presentation 1Q 2011 49

Offering for Consumer Packaging, Communications and Advertising

• Cartonboards and white-top kraftliners for packaging

beautycare, healthcare, cigarettes, food, consumer durables etc.

• Graphic boards e.g. for book covers, postcards, greeting

cards, CD or DVD covers

• Office papers from high-volume copying and printing to high-

quality color presentations

• Speciality papers for advertising and corporate materials,

flexible packaging, creative designs, labeling, self-adhesive laminates and for wallcovering industry

2.3.2011 Investor presentation 1Q 2011 50

M-real’s Customers

Office product resellers Publishers Brand owners Printers and converters Advertising and design agencies Office paper users Paper merchants

2.3.2011 Investor presentation 1Q 2011 51

17 % 32 % 12 % 9 % 12 % 6 % 9 % 3 % Paper Pulp Paperboard Packaging Tissue Mechanical Forest Products Merchanting Chemicals

45 % 38 % 17 %

Focus on Core Businesses

1995 Sales €2.3 billion 2010 Sales €2.6 billion 8 Businesses 3 Businesses

2.3.2011 Investor presentation 1Q 2011 52

1997 2000 1998 1999

Acquisitions Divestments

Biberist Paper Mill Simpele Mill UK Paper Modo Paper Zanders Chemicals Business Botnia Wood Corrugated Packaging MD Papier Metsä Tissue

2001 2002

Albbruck

2003 2004

M-real Restructuring Story

2005

Savon Sellu Forestia Kemiart Liners (53 %) 8% in Botnia

2006

PSM

2007

9% in Botnia Carton plants

Map

100 000 B2 shares in PVO

2009 2008

New Thames MB Uruguay Graphic Papers

2010 2011

Part of Reflex mill

2.3.2011 Investor presentation 1Q 2011 53

Annual Sales Development

2605 2432 3236 4440 5624 5241 5460 6044 6564 6923 5898 3319 3014 2313 4044 1000 2000 3000 4000 5000 6000 7000 8000 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 EUR, million

Business Portfolio

2.3.2011 Investor presentation 1Q 2011 55

Business Portfolio

Consumer Packaging Speciality Papers Office Papers Market Pulp and Energy

2.3.2011 Investor presentation 1Q 2011 56

Consumer Packaging

Mainly Folding Boxboard and Linerboard

• Fibre-based high value-added packaging solutions for global brand
• wners in beautycare, healthcare, cigarette, food and consumer

electronics industries as well as for graphical end-uses

• Relatively high earnings stability
• High segment consolidation
• Competitive folding boxboard mills with end use specified production

Capacity Share (%) 8 % 9 % 10 % 25 % 32 % 0 % 5 % 10 % 15 % 20 % 25 % 30 % 35 % IP Careo Mayr-Melnhoff Stora Enso M-real

• No. 1 Folding Boxboard Producer in Europe

Source: Pöyry Management Consulting Oy

2.3.2011 Investor presentation 1Q 2011 57

Office Papers

Mainly Uncoated Fine Paper

Capacity Share (%)

9 % 10 % 11 % 14 % 14 % 0 % 5 % 10 % 15 % M-real UPM-Kymmene Mondi Stora Enso Portucel

• No. 5 Uncoated Fine Paper Producer in Europe
• High quality uncoated fine papers for printing and photocopying as

well as for forms, envelopes, manuals and communication purposes

• Diversified customer base, e.g. merchants, retail chains, office

equipment manufacturers and corporations

• Leading European office paper brands like DataCopy and Evolve as

well as revolutionary lightweight SAVE!

Source: Pöyry Management Consulting Oy

2.3.2011 Investor presentation 1Q 2011 58

Speciality Papers

• Leading European speciality paper

producer with strong focus on packaging applications

• Packaging specialities
• Flexible packaging
• Luxury packaging
• Labels
• Graphical specialities
• Premium fine papers
• Carbonless papers
• Digital imaging papers
• Uncoated fine papers

Packaging specialities 50% Graphical specialities 30% WFU 20%

Speciality paper sales

59

Sales by Business Area

m€

66 181 106 303 110 78 184 299 50 100 150 200 250 300 350 Consumer Packaging Office Papers Speciality Papers Market Pulp and Energy

1Q 2011 4Q 2010

60

Operating Result by Business Area*

* excl. non-recurring items

• 8

12 38 7

• 9
• 6

50

• 20
• 10

10 20 30 40 50 60 Consumer Packaging Office Papers Speciality Papers Market Pulp and Energy

m€

1Q 2011 4Q 2010

61

Sales by Business Area

m€

82 160 95 257 110 78 184 299 50 100 150 200 250 300 350 Consumer Packaging Office Papers Speciality Papers Market Pulp and Energy

1Q 2011 1Q 2010

62

Operating Result by Business Area*

* excl. non-recurring items

m€

• 6

9 39 7

• 9
• 6

50

• 25

25 50 75 Consumer Packaging Office Papers Speciality Papers Market Pulp and Energy

1Q 2011 1Q 2010

Operations

2.3.2011 Investor presentation 1Q 2011 64

1 600 1 200 2 100 200 400 600 800 1 000 1 200 1 400 1 600 1 800 2 000 Paper Board Pulp and BCTMP 1000 tons/a

Production Capacity

2.3.2011 Investor presentation 1Q 2011 65

M-real Production Locations

Consumer Packaging:

• Simpele
• Äänekoski board and paper
• Kyro
• Tako
• Kemi
• Joutseno

Office Papers:

• Alizay
• Husum paper and pulp

Speciality Papers:

• Gohrsmühle
• Reflex

Market Pulp and Energy:

• Kaskinen
• Hallein

Alizay Hallein Husum Gohrsmühle and Reflex Äänekoski Simpele Joutseno Kemi Tako Kyro Kaskinen

2.3.2011 Investor presentation 1Q 2011 66

Paper and Board Capacity by Grade

(1000 t/a)

BOARD MI LLS Board Mill Country Machines Folding Boxboard Liner Total

Tampere Finland 2 205 205 Kyröskoski Finland 1 160 160 Äänekoski Finland 1 210 210 Simpele Finland 1 220 220 Kemi Finland 1 375 375

Total 6 795 375 1170 PAPER MI LLS Paper Mill Country Machines Coated Coated Uncoated Magazine Fine Fine Specialty Paper Paper Paper Paper Total

Äänekoski Finland 1 180 180 Kyröskoski Finland 1 105 105 Bergisch Gladbach Germany 2 180 80 260 Düren Germany 2 20 20 Husum Sweden 3 275 435 710 Alizay France 1 310 310

Total 10 275 180 925 205 1585

2.3.2011 Investor presentation 1Q 2011 67

Pulp Capacity

(1000 t/a)

PULP MI LLS Pulp Mill Country Chemical Pulp BCTMP Total

Husum Sweden 690 690 Hallein Austria 160 160 Joutseno Finland 280 280 Kaskinen Finland 300 300

Total 850 580 1430 BOTNI A * Mill Country Chemical Pulp Total

Äänekoski Finland 500 500 Kemi Finland 590 590 Rauma Finland 630 630 Joutseno Finland 650 650

Total 2370 2370

* M-real share is 30% of the capacity

2.3.2011 Investor presentation 1Q 2011 68

Personnel Development

4515 4538 4903 6546 9508 14125 15154 16490 20372 21070 22237 17351 13885 12637 11463 15572 5000 10000 15000 20000 25000 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 1Q 2011

Deliveries

2.3.2011 Investor presentation 1Q 2011 70

Uncoated fine paper Cartonboard

Annual Deliveries*

32 % 6 % 18 % 44 % Western- Europe Eastern- Europe Americas Asia & Pacific

8 % 86 % 5 % 1 %

* Indicative numbers

Sourcing

2.3.2011 Investor presentation 1Q 2011 72

Personnel 16 % Other fixed 16 % Delivery costs 14 % Wood 22 % Chemicals, pigments and fillers 15 % Other variables 3 % Energy 14 %

M-real Cost Structure 2010*

(total annual costs in industrial operations ~ EUR 2 Billion)

Fixed costs Variable costs

* Percentage of annual costs in industrial operations

2.3.2011 Investor presentation 1Q 2011 73

Electricity Sourcing 2010 (total 3 500 GWh)

Associated company (PVO) 29 % Outsourced generation 2 % Own generation 32 % Purchased energy 37 %

2.3.2011 Investor presentation 1Q 2011 74

Fuels Used 2010 (total 16,3 TWh)

Wood- based 51 % Natural gas 14 % Coal 7 % Oil 2 % Peat 1 % Hydropower 4 % Nuclear power 21 %

2.3.2011 Investor presentation 1Q 2011 75

Wood Sourcing by Country

1 000 m3 2010 Sweden 2210 Finland 1243 Austria 792 Russia 573 Latvia 443 Estonia 236 Lithuania 109 Others 113 Total 5719

2.3.2011 Investor presentation 1Q 2011 76

Development of Softwood Pulpwood

Cost at Mill, Wood for Chemical Pulping

1980 – 2Q 2010

Source: Pöyry Management Consulting Oy

10 20 30 40 50 60 EUR/m

3sob, nominal

Finland, south, pine Sweden, south, pine Germany, south, pine Chile, radiata pine USA South, SYP Canada East, SPF

2.3.2011 Investor presentation 1Q 2011 77

Development of Softwood Pulpwood

Cost at Mill, Wood for Mechanical Pulping

1980 – 2Q 2010

Source: Pöyry Management Consulting Oy

10 20 30 40 50 60 70 EUR/m3sob, nominal Finland, south, spruce Sweden, south, spruce Germany, south, spruce Austria, spruce Canada East, SPF USA Great Lakes, spruce

2.3.2011 Investor presentation 1Q 2011 78

Development of Hardwood Pulpwood

Cost at Mill, Wood for Chemical Pulping

1980 – 2Q 2010

Source: Pöyry

10 20 30 40 50 60 1 9 8 1 9 8 1 1 9 8 2 1 9 8 3 1 9 8 4 1 9 8 5 1 9 8 6 1 9 8 7 1 9 8 8 1 9 8 9 1 9 9 1 9 9 1 1 9 9 2 1 9 9 3 1 9 9 4 1 9 9 5 1 9 9 6 1 9 9 7 1 9 9 8 1 9 9 9 2 2 1 2 2 2 3 2 4 2 5 2 6 2 7 2 8 2 9 2 1 q 2 EUR/m

3sob, nominal

Finland, south, birch Sweden, south, birch Portugal, E. globulus Brazil, E. grandis South Africa, E. grandis USA South, mixed hw

Source: Pöyry Management Consulting Oy

Owners

2.3.2011 Investor presentation 1Q 2011 80

Ownership Structure 31.3.2011

Shares Votes

Source: Euroland

Market Position

2.3.2011 Investor presentation 1Q 2011 82

100 200 300 400 500 600 700 800 900 Others Holmen IP Careo Mayr-Melnhof Stora Enso M-real

Folding Boxboard Capacities in Europe

BIG-5 = 84% of total

Source: Pöyry Forest Industry Consulting

Capacity: tons/year (million) 32% 25% 10% 9% 8% 8% 8%

Source: Pöyry Management Consulting Oy

2.3.2011 Investor presentation 1Q 2011 83

500 1000 1500 2000 2500 3000 3500 Others Sappi Arctic Paper International Paper M-real UPM Mondi Stora Enso Portucel

Uncoated Fine Paper Capacities in Europe

BIG-5 = 57% of total

14% 14% 11% 10% 8% 8% 3% 3% 28%

Source: Pöyry Forest Industry Consulting, M-real

Capacity: tons/year (million)

Source: Pöyry Management Consulting Oy

Thank you

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