10.2.2011 Investor presentation 4Q 2010 1
Contents Investment highlights and update General presentation 2 - - PowerPoint PPT Presentation
Contents Investment highlights and update General presentation 2 - - PowerPoint PPT Presentation
Contents Investment highlights and update General presentation 2 Investment Highlights 49 General Info 3 Strategy 56 Business Portfolio 15 Financial Targets 65 Operations 17 2010 Results & Outlook 71 Deliveries 31 Price
10.2.2011 Investor presentation 4Q 2010 2
Investment Highlights
- Strong growing core in high-quality cartonboards
– M-real the European market leader in folding boxboard – Good growth potential
- Material profitability turn-around in 2010
- Significant net debt reduction in recent years
- Strategic review ongoing
– M-real the forerunner in paper merchanting and coated papers industry restructuring in Europe – Asset divestments – Extensive cost savings and cash flow improvement programmes
Strategy
10.2.2011 Investor presentation 4Q 2010 4
Consistent Strategic Direction Since 2006
New profit improvement programme 2011
- Cartonboards for consumer packaging
the strategic core business
- Divestment of underperforming paper
businesses
- Major cost savings through complexity
reduction and efficiency improvement
- High pulp and energy self-sufficiency
- Customer orientation and proactive
approach to increase prices
Profit improvement programme 2010 Divestment of Metsä-Botnia’s Uruguayan operations 2009 Divestment of Graphic Papers 2008 Self-sufficiency in pulp 2008 New efficiency improvement programme 2007 Divestment of Map Merchant Group 2007 Extension of the restructuring programme 2007 Extensive restructuring programme 2006
10.2.2011 Investor presentation 4Q 2010 5
M-real Has Achieved Significant Results from Restructuring
687 823 1 068 995 876
300 600 900 1 200 2006 2007 2008 2009 2010 tonnes/a/person
Capacity per employee in M-real’s pulp, paper and board mills
827 777 1254 2183 3109 3019 3482 3693 2205 2403 1867
500 1000 1500 2000 2500 3000 3500 4000
2 2 1 2 2 2 3 2 4 2 5 2 6 2 7 2 8 2 9 2 1
M-real’s net debt development M€
- Productivity of the mills improved by
55% from 2006
- Sales office locations reduced by almost
30%, logistics locations by 50%
- Capacity closures of about 2 million
tonnes/a
- Divestments worth over EUR 2 billion
mainly of non-profitable paper businesses
- M-real’s net debt reduced to about one
third of the 2006 level
5
10.2.2011 Investor presentation 4Q 2010 6
Packaging Is One of the Biggest and Fastest Growing Businesses in the World
- One of the most important well-being
drivers in the world
- Product safety issues are crucial
- Branding and information sharing
increasingly important
- Criticism against bad packaging
increasing
Flexible plastics 20 % Metal 15 % Glass 7 % Others 6 % Board 31 % Rigid plastics 21 %
Sources: Pira & M-real
Global Packaging Market ($634 Billion)
Virgin fibre cartonboard ~7% of total
10.2.2011 Investor presentation 4Q 2010 7
Several Megatrends Supporting Good Packaging
- Demand for good packaging heavily increasing
- Good packaging is environmentally sustainable
– Made out of renewable raw material and recyclable – High energy self-sufficiency in production – Low carbon footprint – Lightweight
- Good packaging is safe
– Durable – No migration – Good printing surface
- Good packaging is economical
10.2.2011 Investor presentation 4Q 2010 8
Virgin Fibre Board Is the Best Example of Good Packaging – Lowest Carbon Footprint
- Virgin fibre based lightweight
cartonboards the most environmentally sound packaging material
- Wood fibre based products
replace non-renewable materials like plastic and aluminium
- Virgin fibre board replaces also
recycled fibre based packaging materials
2000 4000 6000 8000 10000 12000 14000 M-real's Carta Solida HDPE PET PLA (Biobased polymer) Aluminium kg/tonne
Source: M-real and Sustainable Packaging Coalition - SPC
Cartonboard has the lowest carbon footprint
10.2.2011 Investor presentation 4Q 2010 9
Watch Your Weight!
For an order of 50.000 sheets (520 x 720 mm) you will need 18.720 m2 of board:
~13 mNm CD stiffness, ~500 µm thickness M-real lightweight paperboard Average FBB
(folding boxboard)
SBB
(solid bleached board)
WLC
(white lined chipboard)
10.2.2011 Investor presentation 4Q 2010 10
M-real Targets Growth in Its Core Business Packaging
- Huge growth potential in wood fibre based packaging applications when
replacing non-sustainable packaging materials
- M-real a strong producer of virgin fibre based cartonboard and white top
linerboard as well as packaging related speciality papers
- Access to wood raw material, superior fibre knowhow and pulp self-sufficiency
M-real’s important competitive advantages
10.2.2011 Investor presentation 4Q 2010 11
M-real is Investing in Its Cartonboard Business
- 26 M€ investment in 80 kton/a capacity expansion at Simpele
– Simpele’s cartonboard machine the most efficient in Europe – Simpele mill’s sheeting capacity will be expanded – To be completed in summer 2011
- 16 M€ investment in Kemiart Liners to modernize
the coating section
– Increased share of high value added coated products – To be completed in autumn 2011
- Evaluations regarding further development steps in
cartonboard business continue
10.2.2011 Investor presentation 4Q 2010 12
M-real Strategic Review
- M-real’s Response to the Changes in Business Environment
- In March 2006, M-real's Board of Directors initiated a strategic review
- M-real was the first major paper company to emphasize the need for
industry consolidation and extensive restructuring
- M-real took the leading role in European paper merchanting
restructuring in 2007
- M-real also took the leading role in European coated paper industry
restructuring in 2008
- Extensive internal profit improvement programmes
10.2.2011 Investor presentation 4Q 2010 13
Strategic Review of the Paper Business Proceeds
- M-real in strong position in participating
restructuring of the European uncoated fine paper business
- M-real Zanders is a leading European
speciality paper producer
- Potentially, also separate divestments of
the non-profitable units
10.2.2011 Investor presentation 4Q 2010 14
M-real Is a Responsible Company
Completed closures in 2007
– Sittingbourne: coated fine paper 210 ktons/a – Gohrsmühle PM6 and PM7: coated fine paper 100 ktons/a – Wifsta: uncoated fine paper 175 ktons/a – Tako BM2: folding boxboard 70 ktons/a
Closures in 2008
– Kangas PM2: coated magazine paper 100 ktons/a – Lielahti: BCTMP 105 ktons/a – New Thames: uncoated fine paper (divestment, grade conversion) 230 ktons/a
Closures in 2009
– Hallein paper mill: coated fine paper 310 ktons/a – Gohrsmühle: standard coated fine paper * 250 ktons/a
Closures in 2010
– Two machines in Reflex: Speciality paper 80 ktons/a – Alizay pulp mill: Chemical pulp 310 ktons/a – Simpele paper mill: Speciality paper 50 ktons/a Total paper capacity 1 515 ktons/a Total board capacity 70 ktons/a Total pulp (incl. BCTMP) capacity 415 ktons/a
*In Gohrsmühle the speciality paper and uncoated fine paper reel and folio sheet production expanded after the discontinuation of the standard coated fine paper production.
Financial Targets
10.2.2011 Investor presentation 4Q 2010 16
Financial Targets
- ROCE target set at a minimum of 10% on average over the business cycle
- Net gearing not to exceed 100%
Minimum ROCE 10%* Maximum net gearing 100%
13,5% 6,2% 2,1%1,6%0,5%0,9% 2,8%
- 0,5%
- 5,6%
7,6% 10,2% 7,6%
99 00 01 02 03 04 05 06 07 08 09 10
Minimum target of 10% 184% 119% 137% 82% 95% 126% 99%90%84%83% 83% 145%
99 00 01 02 03 04 05 06 07 08 09 10
Maximum level of 100%
* Excluding non-recurring items
2010 results and Outlook
10.2.2011 Investor presentation 4Q 2010 18
Key Events in 2010
- Significant profitability turnaround
- Strong demand in all main grades
– Production and delivery records at all board mills
- M-real increased prices of all main products
- Succesfull internal profit improvement actions
– Closures of Alizay pulp mill and Simpele speciality paper machine
- Partial divestment of Reflex mill
- M-real decided to increase cartonboard capacity
18
10.2.2011 Investor presentation 4Q 2010 19
Key Figures – Annual Comparison
*from continuing and discontinued operations
- 230
92
- 300
- 200
- 100
100 200 2009 2010
- 358
48
- 400
- 300
- 200
- 100
100 2009 2010
- 267
146
- 300
- 200
- 100
100 200 2009 2010
Operating result
m€
Result before taxes
m€
- 150
173
- 200
- 100
100 200 2009 2010
Operating result, excl. non-
- rec. items
Result before taxes, excl. non-rec. items
m€ m€
Sales
2432 2605 1000 2000 3000 4000 2009 2010 m€
ROCE*
- 8,9
5,7
- 10
- 5
5 10 2009 2010 %
Board of Directors is proposing to the AGM that dividend will not be paid for the financial year 2010
10.2.2011 Investor presentation 4Q 2010 20
Key Figures – Quarterly
Sales Operating result excl. non-rec. items
623 585 618 606 859 829 826 722 602 676 662 665 250 500 750 1000 I II III IV I II III IV I II III IV m€ m€ m€ Result before taxes excl. non-rec. items
2009 2008
- 65
7
- 22
- 70
14 3
- 1
- 51
39 43 54 37
- 75
- 50
- 25
25 50 75 I II III IV I II III IV I II III IV
- 21
- 36
- 34
- 87
15
- 15
- 70
- 83
- 62
33 24 20
- 100
- 75
- 50
- 25
25 50 I II III IV I II III IV I II III IV
2010
10.2.2011 Investor presentation 4Q 2010 21
Strong Performance of Consumer Packaging Continues
305 303 100 200 300 400 3Q 2010 4Q 2010
Sales
m€
- Profitability improved from 3Q by implemented price
increases
- Weakened USD vs. euro has negative result impact
- Demand continues strong
- Higher average prices improve results from 1Q 2011
- M-real is growing the Consumer Packaging business
– Production capacity to be increased in Simpele, Äänekoski and Kyröskoski EBIT, excl non-recurring items
34 38 10 20 30 40 50
m€
3Q 2010 4Q 2010
21
10.2.2011 Investor presentation 4Q 2010 22
Office Papers Has Announced a New Price Increase
9
- 10
10 20 30
EBIT, excl non-recurring items
m€
164 181 50 100 150 200
Sales
m€
3Q 2010 4Q 2010 3Q 2010 4Q 2010
- Result was weakened from 3Q by higher wood costs,
weaker sales mix resulting in lower average paper price as well as unfavourable currency rates
- Demand expected to continue stable
- M-real has announced an uncoated fine paper price
increase of 6-8 % effective of 14 March
- New measures planned to eliminate Alizay’s losses
22
10.2.2011 Investor presentation 4Q 2010 23
Share of Coated Speciality Grades Increasing in Speciality Papers
- Result was weakened from 3Q by seasonally lower delivery
volumes and higher production costs
- Result was improved by higher paper prices
- Demand expected to remain stable. No material near-term
changes in price level in sight
- Share of coated speciality grades increased in Gohrsmühle
– Actions to find more volumes continue
- Intensive actions ongoing to eliminate losses coming from
Speciality Papers
- 7
- 8
- 20
- 10
10 20
EBIT, excl non-recurring items
m€
75 66 25 50 75 100
Sales
m€
3Q 2010 4Q 2010 3Q 2010 4Q 2010
23
10.2.2011 Investor presentation 4Q 2010 24
Lower Pulp Price Weakened Market Pulp and Energy’s Profitability
16 12 5 10 15 20 25
EBIT, excl non-recurring items
m€
107 106 50 100 150 200
Sales
m€
3Q 2010 4Q 2010 3Q 2010 4Q 2010
- Profitability weakened from 3Q by lower pulp price partly
as a result of stronger euro and higher wood costs in Sweden
- Pulp demand expected to continue strong
- No material pulp price changes in sight
– 1Q 2011 average price slightly lower than in 4Q 2010
- Wood cost inflation a challenge in Sweden and Austria
24
10.2.2011 Investor presentation 4Q 2010 25
New 70 m€ Profit Improvement Programme Started
Profit improvement targets, %
Market Pulp and Energy 3 % Others 2 % Speciality Papers 30 % Office Papers 20 % Consumer Packaging 45 %
- Includes all business areas and support
functions
- Main focus is on improving paper business
profitability
- Profit impact of Simpele and Kemi
investments included
- Additionally, big profit improvement potential
especially in variable cost savings in coming years
10.2.2011 Investor presentation 4Q 2010 26
Positive Result Impact of Internal Actions Expected to be 90 m€ in 2011 vs. 2010
Cumulative Profit impact vs. 2010, m€ total target 2011 2012 1 Profit improvement programme 2011 70 30 70 2 Rollover impact of 2010 profit improvement programme 40 40 40 3 Rollover impact of older programmes 20 20 20 Total 130 90 130
M-real expects to mostly cover the accelerated cost inflation in 2011 by the profit impact of own actions
10.2.2011 Investor presentation 4Q 2010 27
Demand Growth for M-real’s Ecological and Safe Virgin Fibre Board in Food Packaging Faster than Expected
- Simpele 80 kt/a capacity increase not enough to
satisfy the customers’ growing demand
– Transfer from recycled fibre board to virgin grades larger that estimated
- M-real plans to invests 30 m€ to expand capacity
at Äänekoski and Kyröskoski
– Increase would in total be 70 kt/a, completed 4Q 2011-2Q 2012
- M-real has still potential to further increase the
cartonboard capacity at the existing mills
10.2.2011 Investor presentation 4Q 2010 28
M-real Board Proposes to the AGM a Transfer of Share Premium Reserve to Distributable Profits
- Share premium reserves in parent company were accumulated during last decades
from share issues with subscription value exceeding the nominal value of the share
- Law changed in 2006 allowing the transfer of the share premium reserve subject to
AGM decision and that creditors refrain objecting
– Many Finnish companies have completed similar transfers in recent years
- If proposal is approved it will positively impact on the capability of
the parent company to distribute dividends in the future
10.2.2011 Investor presentation 4Q 2010 29
Management Focus Areas in 2011
- Utilise all opportunities for new price increases
- Completion of cartonboard capacity expansion investments
- Implementation of the new 70 m€ profit improvement programme
- Potential divestments of non-profitable assets
- Renewed systematic approach to save variable costs in all businesses
- Identify new ways to continue the paper business strategic review
10.2.2011 Investor presentation 4Q 2010 30
Profitability Outlook
In the first quarter of 2011 M-real’s operating result, excluding non- recurring items, is expected to improve from the fourth quarter of 2010
10.2.2011 Investor presentation 4Q 2010 31
Folding Boxboard Market Price in Europe 2000 – 2010
EUR / tn Three month moving average 400 600 800 1000 1200 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Source: M-real
10.2.2011 Investor presentation 4Q 2010 32
Paper and Pulp Market Price in Europe 1998 – 2010
EUR / tn Coated fine paper (100 g) Uncoated fine paper (B-copy, 80 g) Softwood pulp NBSK Coated magazine paper LWC (60g)
Source: Foex, Reuters
EUR/USD EUR/USD
400 500 600 700 800 900 1000 1100 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0,8 0,9 1 1,1 1,2 1,3 1,4 1,5 1,6 1,7
Dividend
10.2.2011 Investor presentation 4Q 2010 34
Dividend Policy
- Future dividends will take into account the need to achieve and
maintain sufficient financial flexibility
- The Company remains committed to an attractive and
competitive dividend M-real's dividend policy is stable and rewarding to shareholders, and aims at paying a dividend of at least 1/3 of the Company's EPS on average over the business cycle, nonetheless taking into account the Company's gearing target
10.2.2011 Investor presentation 4Q 2010 35
Dividend Yield
0,50 1,09 1,13 1,85 0,46 0,30
- 0,79
- 1,58
- 1,09
0,26 0,37 0,38 0,51 0,51 0,51 0,25 0,00 0,00 0,00 0,09
- 0,59
- 1,21
- 0,25
- 0,43
0,23 0,06 0,06 0,14 0,12 0,12
0,0% 0,0% 4,3% 0,0% 1,3% 1,4% 2,1% 2,8% 3,3% 4,1% 5,6% 5,5% 6,9% 8,6% 7,2%
- 2
- 1,5
- 1
- 0,5
0,5 1 1,5 2 2,5 3 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 € per share
- 8 %
- 6 %
- 4 %
- 2 %
0 % 2 % 4 % 6 % 8 % 10 % 12 % Dividend yield, % Earnings per share Dividend per share Dividend yield
Dividend yield calculated from annual average B-share volume weighted price In the graph 2010 Dividend is Board’s proposal to the AGM
Investments
10.2.2011 Investor presentation 4Q 2010 37
Capital Investments
Capital Investments about 100 m€ in 2011
- 1 500
- 1 000
- 500
500 1 000 1 500 2 000 2 500 1 9 9 6 1 9 9 7 1 9 9 8 1 9 9 9 2 2 1 2 2 2 3 2 4 2 5 2 6 2 7 2 8 2 9 2 1 2 1 1 E Million €
Disposals Acquisitions Capital expenditure on fixed assets *Indicative level for 2011
Funding and debt information
10.2.2011 Investor presentation 4Q 2010 39
Significant Divestments
- EUR 3.4 billion in assets divested since 2001
Year Divestiture Enterprise Value
300* 2009 Metsä-Botnia’s Uruguayn operations 750 2008 Graphic Papers 80 2008 100 000 B2 shares in PVO 82** 2008 New Thames mill 382 2007 Map Merchant Group 60 2007 Folding carton plants EUR millions 240 2007 Botnia (9%) 164 2005 Botnia (8%) 163 2005 Forestia (95%) 20 2005 Savon Sellu 570 2004 Metsä Tissue 235 2002 Papierfabrik Albbruck 300 2001 MD Papier Noviant (19%) 2001 41 3,387
* Cash portion **Incl. pension liabilities
10.2.2011 Investor presentation 4Q 2010 40
Strong Financing Situation Continues
- Current net debt 827 m€ and
net gearing 83 %
- ONWC level was unchanged in 4Q but
increased in excess of 100 m€ in 2010
– ONWC turnover days stable in 2010
- Liquidity 408 m€ at end 2010
- Average interest rate 5,1% at end 2010
827 777 1254 2183 3109 3019 3482 3693 2205 2403 1867 500 1000 1500 2000 2500 3000 3500 4000 2 2 1 2 2 2 3 2 4 2 5 2 6 2 7 2 8 2 9 2 1
Net Debt, m€
10.2.2011 Investor presentation 4Q 2010 41
Loans and Interest Rate
At the end of 2010
- Average maturity of long term loans
2,7 years
- Average interest rate of loans (including derivatives)
5,1 %
- Interest rate maturity of loans (including derivatives)
9,4 months
- Of the loans about 83 per cent was subject to variable interest
rates and 17 per cent to fixed interest rates
10.2.2011 Investor presentation 4Q 2010 42
Long-term Interest Bearing Liabilities
5 % 5 % 2 % 7 % 21 % 60 % MTN Programme Bonds Pension premium loans Loans from financial institutions Finance leases Other interest bearing liabilities
Total 1 127 m€ 31.12.2010
10.2.2011 Investor presentation 4Q 2010 43
Short term interest bearing liabilities
Short-term Interest Bearing Liabilities
Total 223 m€ 31.12.2010
2 % 98 % Metsäliitto Group Short-term bank loans and other
10.2.2011 Investor presentation 4Q 2010 44
Interest bearing net liabilities 31.12.2003
Interest Bearing Net Liabilities 31.12.2010
- Long-term
1 127
- Short-term
223 Total interest bearing liabilities 1 350
- Liquidity and other interest bearing receivables
523
- Interest bearing net liabilities
827
10.2.2011 Investor presentation 4Q 2010 45
Long-term Interest Bearing Liabilities 31.12.2010
111 158 605 122 21 20 20 70 100 200 300 400 500 600 700 2011 2012 2013 2014 2015 2016 2017 >2 017
EUR, million
10.2.2011 Investor presentation 4Q 2010 46
Liquidity
Committed credit facilities Liquid funds
M€
200 400 600 800 1000 1200 1400 I/09 II/09 III/09 IV/09 I/10 II/10 III/10 IV/10
10.2.2011 Investor presentation 4Q 2010 47
Debt Programs
The following table sets forth the significant debt securities issued and outstanding of M-real as at Dec. 31, 2010:
Average Long-term borrowings Total amount Outstanding I nterest Rate Maturity
USD 350 million Private Note Issue USD 350 USD 224 5.7% (1) 2012–2014 EUR 500 million Bond I ssue EU R 500 EUR 500 7.2% (1) 2013 EUR 400 million Bond I ssue EU R 400 EUR 0 – 2010 Global Medium-Term Note Program EUR 1 500 EUR 52 million private placements EUR 52 3,4 % 2011 EUR 127 million bilateral loans EU R 127 EUR 127 1,7 % 2011–2013 EUR 28 million finance leases EUR 28 EUR 28 1,7 % 2011–2017 EUR 239 million pension loans EU R 239 EUR 233 5.4% (1) 2011–2020
S hort-term funding programmes
EUR 350 million domestic C P-program EU R 350 EU R 0 – – EUR 150 milj. Belgian CP-program EU R 150 EU R 0 – – Average interest rate of all M-real Group interest bearing liabilities including interest rate derivatives per 31.12.2010 is 5,2 %. (1) The average interest rates take into account outstanding interest rate swaps and amortised arrangement fees.
(currency in millions)
5,1 %
10.2.2011 Investor presentation 4Q 2010 48
Ratings’ History
2000 S&P: Short term ratings lowered to A3, Long term ratings placed to credit watch negative Moody’s: Long and short term ratings
- utlook changed from stable to negative
2001 S&P: Long term ratings lowered to BBB-, stable outlook Moody’s: Long and short term ratings lowered to Baa3/P3, negative outlook 2003 S&P: Downgrade to BB+, stable outlook Moody’s: Downgrade to Ba1, negative
- utlook
2004 S&P: Outlook changed from stable to negative, ratings affirmed Moody’s: Downgrade to Ba2, stable outlook 2005 S&P: Downgrade to BB, stable outlook Moody’s: Outlook changed from stable to negative, ratings affirmed 2006 S&P: Downgrade to BB-, negative outlook Moody’s: Downgrade to Ba3, negative outlook Moody’s: Downgrade to B2, negative outlook S&P: Downgrade to B+, negative outlook 2007 Moody’s: Downgrade to B3, negative outlook S&P: Downgrade to B, negative outlook S&P: Downgrade to B-, stable outlook 2008 S&P: Outlook to negative 2009 S&P: Downgrade to CCC+, negative outlook Moody’s: Downgrade to Caa1, outlook negative 2010 S&P: Outlook to stable Moody’s: Outlook to stable S&P: Upgrade to B-, stable outlook Moody’s: Upgrade to B3, outlook to positive
General presentation
10.2.2011 Investor presentation 4Q 2010 50
M-real in Brief
- Annual sales about EUR 2.6 billion.
- Approximately 4,500 employees.
- Present in over 70 countries.
- 13 production units in 5 European
countries.
- Part of Metsäliitto Group and listed on
the NASDAQ OMX Helsinki Ltd.
- Metsäliitto Group is one of the largest
forest industry groups in the world,
- wned by a cooperative of 130.000
private Finnish forest owners.
Consumer Packaging 45% Paper 38% Market pulp and energy 17%
Sales breakdown 2010
10.2.2011 Investor presentation 4Q 2010 51
Offering for Consumer Packaging, Communications and Advertising
- Cartonboards and white-top kraftliners for packaging
beautycare, healthcare, cigarettes, food, consumer durables etc.
- Graphic boards e.g. for book covers, postcards, greeting
cards, CD or DVD covers
- Office papers from high-volume copying and printing to high-
quality color presentations
- Speciality papers for advertising and corporate materials,
flexible packaging, creative designs, labeling, self-adhesive laminates and for wallcovering industry
10.2.2011 Investor presentation 4Q 2010 52
M-real’s Customers
Publishers Office product resellers Brand owners Printers and converters Paper merchants Office paper users Advertising and design agencies
10.2.2011 Investor presentation 4Q 2010 53
Focus on Core Businesses
17 % 32 % 12 % 9 % 12 % 6 % 9 % 3 % Paper Pulp Paperboard Packaging Tissue Mechanical Forest Products Merchanting Chemicals
45 % 38 % 17 %
1995 Sales €2.3 billion 2010 Sales €2.6 billion 8 Businesses 3 Businesses
10.2.2011 Investor presentation 4Q 2010 54
M-real Restructuring Story
Acquisitions
Modo Paper Biberist Paper Mill
1997 1996 2000 1998
Simpele Mill
1995 1999
Divestments
Kyro Board Mill UK Paper Zanders Sawn Goods & Building Materials Chemicals Business Botnia Wood Corrugated Packaging MD Papier Metsä Tissue
2001 2002 2003 2004
Kemiart Liners (53 %) Albbruck
2005
Savon Sellu Forestia 8% in Botnia
2006 2007
PSM 9% in Botnia Carton plants
Map
100 000 B2 shares in PVO
2009 2008
New Thames MB Uruguay Graphic Papers
10.2.2011 Investor presentation 4Q 2010 55
Annual Sales Development
2605 2432 3236 4440 5624 5241 5460 6044 6564 6923 5898 3319 3014 2313 4044 1000 2000 3000 4000 5000 6000 7000 8000 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 EUR, million
Business Portfolio
10.2.2011 Investor presentation 4Q 2010 57
Business Portfolio
Consumer Packaging Office Papers Speciality Papers Market Pulp and Energy
10.2.2011 Investor presentation 4Q 2010 58
Consumer Packaging
Mainly Folding Boxboard and Linerboard
- Fibre-based high value-added packaging solutions for global brand
- wners in beautycare, healthcare, cigarette, food and consumer
electronics industries as well as for graphical end-uses
- Relatively high earnings stability
- High segment consolidation
- Competitive folding boxboard mills with end use specified production
Capacity Share (%) 8 % 9 % 10 % 25 % 32 % 0 % 5 % 10 % 15 % 20 % 25 % 30 % 35 % IP Careo Mayr-Melnhoff Stora Enso M-real
- No. 1 Folding Boxboard Producer in Europe
Source: Pöyry Management Consulting Oy
10.2.2011 Investor presentation 4Q 2010 59
Office Papers
Mainly Uncoated Fine Paper
Capacity Share (%)
9 % 10 % 11 % 14 % 14 % 0 % 5 % 10 % 15 % M-real UPM-Kymmene Mondi Stora Enso Portucel
- No. 5 Uncoated Fine Paper Producer in Europe
- High quality uncoated fine papers for printing and photocopying as
well as for forms, envelopes, manuals and communication purposes
- Diversified customer base, e.g. merchants, retail chains, office
equipment manufacturers and corporations
- Leading European office paper brands like DataCopy and Evolve as
well as revolutionary lightweight SAVE!
Source: Pöyry Management Consulting Oy
10.2.2011 Investor presentation 4Q 2010 60
Speciality Papers
- Leading European speciality paper
producer with strong focus on packaging applications
- Packaging specialities
- Flexible packaging
- Luxury packaging
- Labels
- Graphical specialities
- Premium fine papers
- Carbonless papers
- Digital imaging papers
- Uncoated fine papers
Packaging specialities 50% Graphical specialities 30% WFU 20%
Speciality paper sales
10.2.2011 Investor presentation 4Q 2010 61
Sales by Business Area
m€
75 164 107 305 106 66 181 303 50 100 150 200 250 300 350 Consumer Packaging Office Papers Speciality Papers Market Pulp and Energy
3Q 2010 4Q 2010
10.2.2011 Investor presentation 4Q 2010 62
Operating Result by Business Area*
m€
* excl. non-recurring items
- 7
9 16 34 12
- 8
38
- 20
- 10
10 20 30 40 50 Consumer Packaging Office Papers Speciality Papers Market Pulp and Energy
4Q 2010 3Q 2010
10.2.2011 Investor presentation 4Q 2010 63
Sales by Business Area
m€
352 543 508 968 434 303 658 1175 200 400 600 800 1000 1200 1400 Consumer Packaging Office Papers Speciality Papers Market Pulp and Energy
2010 2009
10.2.2011 Investor presentation 4Q 2010 64
Operating Result by Business Area*
m€
* excl. non-recurring items
- 51
- 48
- 54
69 53
- 26
5 149
- 75
- 50
- 25
25 50 75 100 125 150 175 Consumer Packaging Office Papers Speciality Papers Market Pulp and Energy
2010 2009
Operations
10.2.2011 Investor presentation 4Q 2010 66
Production Capacity
1 800 1 200 2 100 200 400 600 800 1 000 1 200 1 400 1 600 1 800 2 000 Paper Board Pulp and BCTMP 1000 tons/a
10.2.2011 Investor presentation 4Q 2010 67
M-real Production Locations
Consumer Packaging:
- Simpele
- Äänekoski board and paper
- Kyro
- Tako
- Kemi
- Joutseno
Office Papers:
- Alizay
- Husum paper and pulp
Speciality Papers:
- Gohrsmühle
- Reflex
Market Pulp and Energy:
- Kaskinen
- Hallein
Alizay Hallein Husum Gohrsmühle and Reflex Äänekoski Simpele Joutseno Kemi Tako Kyro Kaskinen
10.2.2011 Investor presentation 4Q 2010 68
Paper and Board Capacity by Grade
(1000 t/a)
BOARD M I LLS Board Mill Country Machines Folding Boxboard Liner Total
Tampere Finland 2 205 205 Kyröskoski Finland 1 160 160 Äänekoski Finland 1 210 210 Simpele Finland 1 220 220 Kemi Finland 1 375 375
Total 6 795 375 1170 PAPER MI LLS Paper Mill Country Machines Coated Coated Uncoated Magazine Fine Fine Specialty Paper Paper Paper Paper Total
Äänekoski Finland 1 180 180 Kyröskoski Finland 1 105 105 Bergisch Gladbach Germany 2 180 80 260 Düren Germany 2 20 20 Husum Sweden 3 275 435 710 Alizay France 1 310 310
Total 10 275 180 925 205 1585
10.2.2011 Investor presentation 4Q 2010 69
Pulp Capacity
(1000 t/a)
PULP MI LLS Pulp Mill Country Chemical Pulp BCTMP Total
Husum Sweden 690 690 Hallein Austria 160 160 Joutseno Finland 280 280 Kaskinen Finland 300 300
Total 850 580 1430 BOTNI A * Mill Country Chemical Pulp Total
Äänekoski Finland 500 500 Kemi Finland 590 590 Rauma Finland 630 630 Joutseno Finland 650 650
Total 2370 2370
* M-real share is 30% of the capacity
10.2.2011 Investor presentation 4Q 2010 70
Personnel Development
4538 4903 6546 9508 14125 15154 16490 20372 21070 22237 17351 13885 12637 11463 15572 5000 10000 15000 20000 25000 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Deliveries
10.2.2011 Investor presentation 4Q 2010 72
Annual Deliveries*
Uncoated fine paper Cartonboard
32 % 6 % 18 % 44 % Western- Europe Eastern- Europe Americas Asia & Pacific
8 % 86 % 5 % 1 %
* Indicative numbers
Sourcing
10.2.2011 Investor presentation 4Q 2010 74
M-real Cost Structure 2009*
(total annual costs in industrial operations ~ EUR 2 Billion)
Personnel 18 % Other fixed 13 % Delivery costs 16 % Wood 21 % Chemicals, pigments and fillers 15 % Other variables 7 % Energy 10 %
Fixed costs Variable costs
* Percentage of annual costs in industrial operations
10.2.2011 Investor presentation 4Q 2010 75
Electricity Sourcing 2009 (total 3 400 GWh)
Associated company (PVO) 29 % Outsourced generation 2 % Own generation 43 % Purchased energy 26 %
10.2.2011 Investor presentation 4Q 2010 76
Fuels Used 2009 (total 19,6 TWh)
Wood- based 60 % Natural gas 13 % Coal 9 % Oil 4 % Peat 1 % Hydropower 4 % Nuclear power 9 %
10.2.2011 Investor presentation 4Q 2010 77
Wood Sourcing by Country
1 000 m3 2009 Finland 3488 Sweden 2272 Russia 563 France 133 Austria 524 Latvia 228 Estonia 204 Lithuania 47 Total 7459
10.2.2011 Investor presentation 4Q 2010 78
Development of Softwood Pulpwood
Cost at Mill, Wood for Chemical Pulping
1980 – 2Q 2010
Source: Pöyry Management Consulting Oy
10 20 30 40 50 60 1 9 8 1 9 8 1 1 9 8 2 1 9 8 3 1 9 8 4 1 9 8 5 1 9 8 6 1 9 8 7 1 9 8 8 1 9 8 9 1 9 9 1 9 9 1 1 9 9 2 1 9 9 3 1 9 9 4 1 9 9 5 1 9 9 6 1 9 9 7 1 9 9 8 1 9 9 9 2 2 1 2 2 2 3 2 4 2 5 2 6 2 7 2 8 2 9 2 1 q 2 EUR/m
3sob, nominal
Finland, south, pine Sweden, south, pine Germany, south, pine Chile, radiata pine USA South, SYP Canada East, SPF
10.2.2011 Investor presentation 4Q 2010 79
Development of Softwood Pulpwood
Cost at Mill, Wood for Mechanical Pulping
1980 – 2Q 2010
Source: Pöyry Management Consulting Oy
10 20 30 40 50 60 70 1 9 8 1 9 8 1 1 9 8 2 1 9 8 3 1 9 8 4 1 9 8 5 1 9 8 6 1 9 8 7 1 9 8 8 1 9 8 9 1 9 9 1 9 9 1 1 9 9 2 1 9 9 3 1 9 9 4 1 9 9 5 1 9 9 6 1 9 9 7 1 9 9 8 1 9 9 9 2 2 1 2 2 2 3 2 4 2 5 2 6 2 7 2 8 2 9 2 1 q 2 EUR/m3sob, nominal Finland, south, spruce Sweden, south, spruce Germany, south, spruce Austria, spruce Canada East, SPF USA Great Lakes, spruce
10.2.2011 Investor presentation 4Q 2010 80
Development of Hardwood Pulpwood
Cost at Mill, Wood for Chemical Pulping
1980 – 2Q 2010
Source: Pöyry
10 20 30 40 50 60 1 9 8 1 9 8 1 1 9 8 2 1 9 8 3 1 9 8 4 1 9 8 5 1 9 8 6 1 9 8 7 1 9 8 8 1 9 8 9 1 9 9 1 9 9 1 1 9 9 2 1 9 9 3 1 9 9 4 1 9 9 5 1 9 9 6 1 9 9 7 1 9 9 8 1 9 9 9 2 2 1 2 2 2 3 2 4 2 5 2 6 2 7 2 8 2 9 2 1 q 2 EUR/m
3sob, nominal
Finland, south, birch Sweden, south, birch Portugal, E. globulus Brazil, E. grandis South Africa, E. grandis USA South, mixed hw
Source: Pöyry Management Consulting Oy
Owners
10.2.2011 Investor presentation 4Q 2010 82
M-real Shareholders 31.12.2010
Non-Finnish nationals; 14 % Non-profitmaking
- rganizations; 3 %
Other companies; 6 % Metsäliitto; 39 % Households; 25 % Public communities; 8 % Financial and insurance institutions; 5 %
10.2.2011 Investor presentation 4Q 2010 83
M-real Voting Rights 31.12.2010
Non-Finnish nationals; 5 % Non-profitmaking
- rganizations; 4 %
Other companies; 2 % Metsäliitto; 61 % Households; 12 % Public communities; 14 % Financial and insurance institutions; 2 %
Market Position
10.2.2011 Investor presentation 4Q 2010 85
Folding Boxboard Capacities in Europe
BIG-5 = 84% of total
100 200 300 400 500 600 700 800 900 Others Holmen IP Careo Mayr-Melnhof Stora Enso M-real
Source: Pöyry Forest Industry Consulting
Capacity: tons/year (million) 32% 25% 10% 9% 8% 8% 8%
Source: Pöyry Management Consulting Oy
10.2.2011 Investor presentation 4Q 2010 86
Uncoated Fine Paper Capacities in Europe
BIG-5 = 57% of total
500 1000 1500 2000 2500 3000 3500 Others Sappi Arctic Paper International Paper M-real UPM Mondi Stora Enso Portucel 14% 14% 11% 10% 8% 8% 3% 3% 28%
Source: Pöyry Forest Industry Consulting, M-real
Capacity: tons/year (million)
Source: Pöyry Management Consulting Oy