CONTENTS 4 F OTCF 3 Mission 15 Idea 4 History 16 Ofger 5 - - PowerPoint PPT Presentation
CONTENTS 4 F OTCF 3 Mission 15 Idea 4 History 16 Ofger 5 Development 19 Market position 7 Technology and quality 20 Retail network 11 Brand portfolio 21 Stores 22 International expansion 12 Outhorn 13 23 Sponsorship
Mission Idea 3 15 4 16 5 19 7 20 11 21 22 23 32
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History Ofger Development Market position Technology and quality Retail network Brand portfolio Stores International expansion Sponsorship Media and Advertising
Collaborations with sports associations Press promotions Collaborations with athletes Internet promotions Collaboration with the Polish Olympic Committee Outdoor advertising
Outhorn Tutto Bene 4Faces 12 13 14
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HORN PARTNER BRAND 4FUN BRAND 4FACES BRAND OUTHORN BRAND TUTTO BENE
4FUN 4F 4F SPORT PERFORMANCE 4F SPORT PERFORMANCE START OF OTCF & 4
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At the time of creation in 2010, OTCF company had 423 employees. Thanks to dynamic development, at the beginning of 2014 OTCF reported a twofold increase in employment.
2010 423 492 547 757 868 2011 2012 2013 2014
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All of our products are made with extraordinary attention to detail and based on current fashion trends. We use the best quality materials and most up to date and innovative technology. Designing clothing and accessories, taking into account the opinions and guidance of athletes, which allows for optimum fjt to the user’s needs. We work with world leaders in the fjeld of materials and systems for the apparel and sports accessories. We strive to meet the expectations of our customers, constantly improving and expanding our vast product range. The clothing is designed in Poland by experienced professionals - designers, graphic designers and clothing technologists who ensure quality control at every stage of production.
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MEMBRANES 1 000 – 20 000 REINFORCED ELBOWS VENTILATION TAPED SEAMS DETACHABLE AND ADJUSTABLE HOOD SNOW PROTECTOR FUNCTIONAL POCKETS WATERPROOF ZIPPERS RECCO SYSTEM
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PROTECTION
ADJUSTMENT
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ANTI-ODOUR FABRIC THERMODRY SYSTEM ANTIBACTERIAL FINISH REFLECTIVE ELEMENTS FUNCTIONAL BACK POCKET
(selected models)
FLAT STICHES
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Sports clothing and accessories for the entire family. Comprehensive range of clothing and accessories for sport enthusiasts, Polish market leader. Multibrand concept, promoting an active lifestyle. Textiles for any interior.
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the brand Outhorn is changing for the client!
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Tutto Bene is a collection of textiles that will fjll any interior with magic. Wide assortment, original designs and high quality allow you to create sophisticated arrangements by which the word “everyday” takes on a new meaning. Customers can purchase an assortment of the brand through major retail chains such as Auchan, Kaufmand, Macro, Real, Tesco.
WWW.TUTTOBENEHOME.PL
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4Faces is a unique multibrand concept store, promoting an active lifestyle, created with the passion for sports, fashion and design in mind. It includes the best brands, experienced customer service and unique educational materials with modern form. 4Faces stores are located in shopping centers and shopping malls - currently in Katowice and Poznan.
WWW.4FACES.COM.PL
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4F is one of the most popular sportswear brands in Poland. The brand ofgers a combination of fashionable design, high quality and technology, allowing to achieve the best results. It is aimed at active people, ready to take on new challenges, for whom sport is a passion and a way of life. 4F collections are designed for practicing popular sports such as running, fjtness, workout, cycling and skiing. Casual-sport products are also ofgered, which can be used as part of the everyday wardrobe. Dynamic development of the brand has allowed for expansion into cosmetics, nutraceuticals and isotonic drinks.
WWW.4F.COM.PL
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4F is among the most popular brands of sportswear available in Poland. It competes with world leaders.
Spontaneous recognition of sportswear brands in 2014 - Pentagon Research, 23 April 2014
Adidas
61.6% 58.9% 34.9% 32.6% 5.6% 5% 38.3%
Nike Puma 4F Reebok Umbro Asics
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4F has more than 140 brand-stores. 4F clothing and accessories are also available in more than 300 multibrand stores and sports networks such as GoSport and Intersport.
Bydgoszcz Szczecin Warszawa Lublin Kraków Zakopane
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Our brand is strengthened by its position outside of Poland - both in the western markets, as well as in Eastern Europe. 4F is available in several multibrand stores.
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Official Sponsor Polish Ski Association; Cooperation with the Polish Olympic Committee Major sponsor of Kamil Stoch Official Sponsor of the Olympic Collection Vancouver 2010 Official Sponsor of the Polish Association of Biathlon Major sponsor of Monika Hojnisz Major sponsor Paula Gorycka Official Sponsor of the London 2012 Olympic Collection Official Sponsor of the Polish Athletics Association Official Sponsor of the Polish Association of Speed Skating Official Sponsor of the Sochi 2014 Olympic Collection Official Sponsor of the Rio 2016 Olympic Collection Official Sponsor of the Pyeongchang 2018 Olympic Collection
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For many years, 4F has been very closely related to the professional sports world. Today 4F is the official sponsor of: The Polish Ski Association, Polish Biathlon Association, Polish Athletics Association, Polish Association of Speed Skating. Depending on the scope of cooperation with an association, we dedicate clothing collections for competition, warming-up, training and entertainment. We use the most up to date technology and best materials. Designing the clothes, our designers and technologists work with the athletes, so that it meets the expectations of every athlete.
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4F is proud to support sports talents. Accompanied by the greatest athletes in any sporting discipline.
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Monika Hojnisz - A promising Polish biathlete. Multiple silver and bronze medalist at the World Championships and European Junior biathlon. World Championships bronze medalist in biathlon. 5th place at the Winter Olympics (2014).
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4F Racing Team is a professional cycling team, led by the best Polish coach - Andrzej Piątek, a former multi-national team coach in mountain biking and coach of the Sydney 2000 Olympic MTB team. The leader of the group is Paula Gorycka. Two-time World Championships bronze. Silver medalist at the European Championships and under 23 Polish representative at the Olympic Games in London (2012).
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Łukasz Kubot - winner of the Australian Open 2014 in doubles; winner of 9 ATP World Tour tournaments in doubles; finalist of the ATP World Tour in 2 tournaments in singles and 7 in doubles. During 2014 Wimbledon Championships, Łukasz Kubot appeared in outfits designed by 4F. From that moment, Łukasz became an ambassador of the tennis collection, created on the basis of his comments and suggestions. Planned to hit store shelves in 2015, is a male tennis clothing collection, designed with the help of Łukasz and signed “Customized by Łukasz Kubot” .
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We accompanied Kamil Stoch during his sport struggles. From the first years of his career to the greatest successes. We were with him at the Winter Olympics 2014 in Sochi, when he won twice the highest podium, and when he got the Crystal Globe on the World Cup in Ski Jumping in 2014.
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Cooperation with Polish Olympic Committee started in 2008, when work began on the Collection for the Polish National Olympic team for the Winter Olympic Games in Vancuver (2010). Endowed with the trust of the Polish Olympic Committee, 4F has fulfilled the expectations
provided the collection for the Summer Olympics in London (2012) and Winter Olympic Games in Sochi (2014). Both collections were greatly successful. As a result, we are working on the collection for the Summer Olympics in Rio de Janeiro (2016). Each time the collection is divided into three lines: formal, training and casual wear.
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4F actively organizes marketing activities. Promotion of the brand is carried out in cooperation with national industry lifestyle and journalistic magazines such as Runner’s, Elle, InStyle, Avanti, Men’s Health, Logo and Newsweek. Campaigns are executed on the leading Polish internet portals: onet.pl, interia.pl, gazeta.pl and TV channels: TV Poland, TVN, Polsat.
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OTCF Sp. z o.o.
32-032 Wieliczka, Poland Tel.: +48 12 260 05 00 Email: export@otcf.pl www.otcf.pl