Considerations 2 nd Sept 2019 Judith Mather Buying and Brand - - PowerPoint PPT Presentation

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Considerations 2 nd Sept 2019 Judith Mather Buying and Brand - - PowerPoint PPT Presentation

Jun 06, 2023 312 likes •856 views

Buying with Commercial Visual Considerations 2 nd Sept 2019 Judith Mather Buying and Brand Licensing National Gallery Company Ltd Buying and Brand Licensing National Gallery Company Ltd What ill be covering The National Gallery

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Buying and Brand Licensing National Gallery Company Ltd

Buying with Commercial Visual Considerations

2nd Sept 2019 Judith Mather

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Buying and Brand Licensing National Gallery Company Ltd

What ill be covering

  • The National Gallery
  • Basic buying approach
  • Identifying the opportunity- Core collection
  • Identifying the opportunity – Exhibitions
  • Identifying the opportunity – Christmas
  • Windows
  • Marketing
  • Questions ?
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Buying and Brand Licensing National Gallery Company Ltd

The National Gallery

  • The National Gallery London houses on of the greatest collections of

paintings in the world

  • Over 2300 works best known paintings by world renowned artists

spanning 700 years

  • Including Van Gogh’s Sunflowers and Monet's Waterlily pond
  • Up to 6 million visitors per year with 66% coming from overseas
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Buying and Brand Licensing National Gallery Company Ltd

Basic Buying Approach

  • Setting Clear Objectives and Budgets
  • Define your Brand Positioning
  • Define your Customer
  • Plan your space
  • Identify key trends
  • Identify the opportunity
  • Profit
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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Core Collection

  • Products based around the gallery permanent core collection
  • Famous artists and household named artists such as Van Gogh, Monet and Leonardo Da

Vinci

  • Our location central London
  • Not so well-known artists but the paintings fall into current and future trends
  • Expected Products in a gallery shop
  • Image based
  • Prints & Posters
  • Postcards
  • Stationery
  • Greeting cards
  • Lines available all year round
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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Core Collection

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Core Collection

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Core Collection

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Core Collection

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Core Collection

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Core Collection

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Core Collection

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Core Collection

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Core Collection

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Core Collection

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Core Collection

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Core Collection

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Core Collection

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Buying and Brand Licensing National Gallery Company Ltd

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Exhibitions

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Exhibitions

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Exhibitions

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Buying and Brand Licensing National Gallery Company Ltd

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Exhibitions

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Exhibitions

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Exhibitions

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Exhibitions

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Exhibitions

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Exhibitions

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Exhibitions

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Crivelli Christmas

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Crivelli Christmas

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Exhibitions

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Crivelli Christmas

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Monet Christmas

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Monet Christmas

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Monet Christmas

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Degas Christmas

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Degas Christmas

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Degas Christmas

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Gauguin Christmas

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Gauguin Exhibition

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Gauguin Christmas

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Christmas Windows

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Marketing

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Marketing

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Marketing

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Marketing

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Marketing

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Marketing

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Marketing

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Marketing

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Buying and Brand Licensing National Gallery Company Ltd

Identifying the opportunity – Marketing

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Buying and Brand Licensing National Gallery Company Ltd

Questions ?