COMPREHENSIVE CAMPAIGNS Mary Harvey Director, Campaign Planning - - PowerPoint PPT Presentation

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COMPREHENSIVE CAMPAIGNS Mary Harvey Director, Campaign Planning - - PowerPoint PPT Presentation

COMPREHENSIVE CAMPAIGNS Mary Harvey Director, Campaign Planning What IS the Fearless Ideas Campaign? Comprehensive Framework Multi-Year Marketing Tool Why Launch a Campaign? Because we need money Build Awareness


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COMPREHENSIVE CAMPAIGNS

Mary Harvey Director, Campaign Planning

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SLIDE 2

What IS the Fearless Ideas Campaign?

  • Comprehensive
  • Framework
  • Multi-Year
  • Marketing Tool
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SLIDE 3

Why Launch a Campaign?

  • Because we need money
  • Build Awareness of our brand
  • Engage, and in many cases, RE-engage our

community

  • Build a culture of philanthropy and educate our

donor base

  • Raise Sites
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What does a Campaign Director Do?

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How Can YOU Get Involved?

  • DONATE
  • Volunteer
  • Attend Events
  • Spread the word
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Questions?

Mary Harvey

mcharvey@umd.edu 301-405-7758