Community College Transfer Recruiting: Best Practices, Available - - PowerPoint PPT Presentation

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Community College Transfer Recruiting: Best Practices, Available - - PowerPoint PPT Presentation

Community College Transfer Recruiting: Best Practices, Available Resources and in the field Success Stories! 5-14-2015 Agenda I. Introduction II. Transfer recruiting best practices in relationships and resources. III. Transfer


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Community College Transfer Recruiting: Best Practices, Available Resources and “in the field” Success Stories! 5-14-2015

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Agenda

I. Introduction II. Transfer recruiting best practices in relationships and resources.

  • III. Transfer recruiting best practices in outreach

tactics.

  • IV. In the field examples

V. Questions

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Introduction

  • Who are we working with?
  • Why the work we do is important.
  • Transfer Best Practices (TBP) dictate how well we serve

transfers.

  • General questions/themes to fit your circumstances.

What are the questions we constantly need to ask

  • urselves?
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TBP: Relationships

  • External
  • Internal
  • Make creative connections!

How can I create more advocates?

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TBP: Resources(Infrastucture)

  • Transfer of Credit/Articulation.
  • Admissions and Financial Aid

processes.

  • Guidance and Registration.

DO OUR SYSTEMS/SCHOLARSHIPS EXCEED EXPECTATIONS?

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TBP: Resources(Infrastucture)

  • Orientation – Destroyer of Transfer

Shock!!

  • Student Services
  • Data

What do we need to know to work/travel efficiently?

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TBP: Resources(Outreach)

  • You need to fill your funnel!!

– Not to salesy, but direct reminder: CollegeFish.org!

  • You need to communicate with the

students in your funnel!! What is your balance of in-house vs. vendor/partner?

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TBP: Resources(Outreach)

  • Traditional print
  • Eblasts
  • Phone campaigns/texting
  • Social media/SEO&SEM
  • Advertising: online and otherwise…

WHAT IS THE MIX THAT FITS YOUR CIRCUMSTANCE?

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Outreach: Tactics

Taking the show on the road!

  • Individual Community college visits
  • Transfer Fairs
  • PTK chapter visits/events
  • Administrative and Faculty problem solving/creation

visits

How do we make travel count!!

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Outreach: Tactics

Welcoming your guests!

  • Individual or group visits
  • Information sessions
  • Scholarship competitions
  • Admin/Faculty problem solving and creation visits

How can you make students and CC professionals feel part of your campus?

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TBP: Synopsis

  • Your institution’s circumstances dictate

your efforts in these categories

  • We could’ve done a long session on

tactics…please share other ideas during the open forum.

  • Align your relationships and your

resources.

  • Advocate where and when necessary.
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In the Field

Example: Relationships – Saint Peter’s University, Jersey City, NJ Example: Resources – University of Kentucky, Lexington, KY

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In the Field: Your Turn!

Example: Relationships Example: Resources

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Questions?????

ron.filipowicz@ptk.org 601-984-3556