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COMMUNICATION Managing your sales and marketing processes MEET YOUR - - PowerPoint PPT Presentation
COMMUNICATION Managing your sales and marketing processes MEET YOUR - - PowerPoint PPT Presentation
REIMAGINING HOME BUYER COMMUNICATION Managing your sales and marketing processes MEET YOUR SPEAKER DAVE BETCHER VP OF CONSULTING SERVICE LASSO CRM TODAYS LEARNING OUTCOMES Why do we need a systemized approach Determining your goals : initial
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TODAY’S LEARNING OUTCOMES
Why do we need a systemized approach Determining your goals: initial response, re-engage, educate, or appointment setting What does a successful work-flow (sales and marketing process) look like Getting your content ready: Mapping your content to the prospect’s journey The types of campaigns you should be creating based on the Marketing-Sales funnel
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WHY WE NEED A SYSTEMIZED APPROACH
1) INCREASE YOUR REACH 2) INCREASE YOUR EFFECTIVENESS 3) GIVES YOU MORE BANDWIDTH 4) INCREASES YOUR CUSTOMER’S SATISFACTION More then ever, sales and marketing is all about building and nurturing relationships. Each departments needs to be creating communication that is focused on providing value and support
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THE AUTO REPLY THE MOST IMPORTANT EMAIL YOU WILL SEND
What is your call to action?
Subject Line – Identify Builder Or Community First Personal Introduction Next Step Call To Action Direct Them Back To Website & Social Media All Personal Contact Details With Active Links
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THE ELEMENTS OF A PERFECT FOLLOW UP EMAIL
Subject Line: 7 words or less Identify builder first, then reason for email No !, $ or ? Or ALL CAPS Personalization: Not only name, but conversational through message Re-emphasize your commitment to customer Set expectation
- f next steps
Multiple options to click back to website Link to Social Media
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Subject Line – Identify Builder And Source Of Lead Personal Introduction Next Step Call To Action Direct Them To Website and Social Media All Personal Contact Details With Active Links Personal Emails Generate 5 x the click rates and 4 times the open rates compared to other bulk emails.
PERSONALIZE FOLLOW UP FOR DIFFERENT SOURCES
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TELL THEM YOUR STORY
Subject Line – Identify Builder Or Community First Useful Knowledge – Emphasize Key Points Call To Action All Personal Contact Details With Active Links
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