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Comments on Industry Comments on Industry Research @ CRA Snow bird - - PowerPoint PPT Presentation

Oct 10, 2023 284 likes •487 views

Comments on Industry Comments on Industry Research @ CRA Snow bird Research @ CRA Snow bird David Tennenhouse David Tennenhouse Vice President, Corporate Technology Group Vice President, Corporate Technology Group Director of Research,

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www.intel.com/research

Intel Intel Research Research

David Tennenhouse David Tennenhouse

Vice President, Corporate Technology Group Vice President, Corporate Technology Group Director of Research, Intel Corporation Director of Research, Intel Corporation July 2004 July 2004

Comments on Industry Research @ CRA Snow bird Comments on Industry Research @ CRA Snow bird

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Intel Intel Research Research

Past: Closed Innovation Past: Closed Innovation

Research Research Investigations Investigations Development Development New Products New Products & Services & Services

The The Market Market

Internal Internal Science Science & & Technology Technology Base Base R D

Henry Chesbrough of Berkeley's Haas School of Business, and the author of the book titled Open Innovation

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Intel Intel Research Research

Cracking Open the Funnel Cracking Open the Funnel

1.

  • 1. Universities are the “Radar”

Universities are the “Radar” 2.

  • 2. Exploratory vs. Roadmap Research

Exploratory vs. Roadmap Research 3.

  • 3. “Concurrent Research”

“Concurrent Research” 4.

  • 4. The Vision Thing

The Vision Thing 5.

  • 5. Multiple Paths to Value

Multiple Paths to Value

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Intel Intel Research Research

  • In the 1970’s it was possible to corral a significant

In the 1970’s it was possible to corral a significant fraction of the world’s best “computer systems” fraction of the world’s best “computer systems” researchers researchers

  • Everyone else came to visit

Everyone else came to visit

  • PARC was the “packet switch” for new ideas; they were

PARC was the “packet switch” for new ideas; they were positioned to jump on all the good ideas & hybridize them with positioned to jump on all the good ideas & hybridize them with their own their own

  • Success: Many more researchers & good ideas!

Success: Many more researchers & good ideas!

  • Today….Universities are the “idea switches”

Today….Universities are the “idea switches”

Why was PARC Successful in its Research? Why was PARC Successful in its Research? Why Can’t PARC be Done Today? Why Can’t PARC be Done Today?

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Intel Intel Research Research

Cracking Open the Funnel Cracking Open the Funnel

1.

  • 1. Universities are the “Radar”

Universities are the “Radar” 2.

  • 2. Exploratory vs. Roadmap Research

Exploratory vs. Roadmap Research 3.

  • 3. “Concurrent Research”

“Concurrent Research” 4.

  • 4. The Vision Thing

The Vision Thing 5.

  • 5. Multiple Paths to Value

Multiple Paths to Value

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Intel Intel Research Research

Roadmap Driven Semiconductor R& D Roadmap Driven Semiconductor R& D

Manufacturing Manufacturing

N+1 N+1

(2 years) (2 years)

N N

Generations Generations

N+2 N+2

(2 years) (2 years) (2 years) (2 years)

Pathfinding Pathfinding

Research Research Research

Copy Exactly Copy Exactly

Development Development Development

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Intel Intel Research Research

Roadmap Driven Research

(Semiconductor & Microprocessor Design)

Roadmap Driven Research

(Semiconductor & Microprocessor Design)

Grow Grow Options Options Down Down Select Select

Investigate Investigate

Down Down Select Select

New New Technologies Technologies Identify Identify Barriers Barriers

Gen ++ Gen ++ Roadmap Roadmap Investigate Investigate Options Options Gen +2 Gen +2 Roadmap Roadmap Readiness Readiness Internal Internal

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Intel Intel Research Research

Exploratory Research Exploratory Research

Sampling Sampling

University University Grants Grants & & Lablets Lablets

Detection Detection

Discontinuity? Discontinuity? Build Prototypes & Build Prototypes & Systems Perspective Systems Perspective Strategic Strategic

Decision Decision Research Amplification Research Amplification

Lablet Projects Lablet Projects Internal Research Projects Internal Research Projects Grants Grants

Tech Development Tech Development

Intel Capital Intel Capital New New Roadmap Roadmap Concurrent Concurrent Research Research

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Intel Intel Research Research

Cracking Open the Funnel Cracking Open the Funnel

1.

  • 1. Universities are the “Radar”

Universities are the “Radar” 2.

  • 2. Exploratory vs. Roadmap Research

Exploratory vs. Roadmap Research 3.

  • 3. “Concurrent Research”

“Concurrent Research” 4.

  • 4. The Vision Thing

The Vision Thing 5.

  • 5. Multiple Paths to Value

Multiple Paths to Value

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Intel Intel Research Research

University Open Collaborative Labs University Open Collaborative Labs

James Landay Director Joe Hellerstein Director Derek McAuley Director Todd Mowry Director

  • Sensor Networks

Sensor Networks

  • Internet

Internet-

  • Scale Services

Scale Services

  • IT for Developing Regions

IT for Developing Regions Focus: Extreme Focus: Extreme interconnected infosystems interconnected infosystems

  • Optical Networking

Optical Networking

  • Virtual IO

Virtual IO

  • Statistics

Statistics Focus: Networks & Focus: Networks & distributed systems distributed systems

  • Digital Home

Digital Home

  • Healthcare

Healthcare

  • Activity Inferencing

Activity Inferencing

  • Location

Location Focus: New usage models Focus: New usage models for ubiquitous computing for ubiquitous computing

  • Internet Suspend / Resume

Internet Suspend / Resume

  • Diamond

Diamond

  • IRISNet

IRISNet

  • Open Hash

Open Hash Focus: Software for widely Focus: Software for widely distributed systems distributed systems

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Intel Intel Research Research

Internal Research Projects

DARPA Approach

Internal Research Projects

DARPA Approach

  • Directed research

Directed research (vs. curiosity) (vs. curiosity)

  • No excuses technology transfer

No excuses technology transfer

  • Tech transfer

Tech transfer ≈ ≈ People transfer People transfer

  • Coopetition: Competition & hybridization

Coopetition: Competition & hybridization

  • Strategies drive grants, lablets and Intel

Strategies drive grants, lablets and Intel Capital investments Capital investments

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Intel Intel Research Research

Tech Transfer: Learn Early & Shape “Pull” Tech Transfer: Learn Early & Shape “Pull”

Early Feedback Initiate New Projects Initiate New Projects Measurable Measurable Deliverables Deliverables Get Results Into the Get Results Into the hands of Lead Users hands of Lead Users

Examples: Examples:

  • RF MEMS (Samples)

RF MEMS (Samples)

  • Precision Biology (Proxy)

Precision Biology (Proxy)

  • Bayesian Networks (Manufacturing)

Bayesian Networks (Manufacturing)

  • Nanovision (Manufacturing)

Nanovision (Manufacturing)

  • Mesh Networking (Manufacturing & Ecologists)

Mesh Networking (Manufacturing & Ecologists)

  • PlanetLab (Reverse Transfer)

PlanetLab (Reverse Transfer)

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Intel Intel Research Research

Upside Surprises Upside Surprises

  • Lablets (sometimes) function as a network

Lablets (sometimes) function as a network

  • Researchers value their lead users

Researchers value their lead users

  • Reputation for building research

Reputation for building research communities & infrastructure communities & infrastructure

  • New notion of “reverse transfer”

New notion of “reverse transfer” Examples: Sensor Net Toolkit PlanetLab Robotics Platform Machine Vision / Learning Libraries Place Lab

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Intel Intel Research Research

Cracking Open the Funnel Cracking Open the Funnel

1.

  • 1. Universities are the “Radar”

Universities are the “Radar” 2.

  • 2. Exploratory vs. Roadmap Research

Exploratory vs. Roadmap Research 3.

  • 3. “Concurrent Research”

“Concurrent Research” 4.

  • 4. The Vision Thing

The Vision Thing 5.

  • 5. Multiple Paths to Value

Multiple Paths to Value

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Intel Intel Research Research

Proactive Computing Proactive Computing

Today: Computers are interactive Today: Computers are interactive

  • We are always waiting for them or vice

We are always waiting for them or vice-

  • versa

versa Tomorrow: Computers will be Proactive Tomorrow: Computers will be Proactive

  • They will anticipate our needs and act on

They will anticipate our needs and act on

  • ur behalf
  • ur behalf
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Intel Intel Research Research Make it Personal Closing the Loop Anticipation Dealing with Uncertainty Planetary Scale Systems Deep Networking Getting Physical

Empowering individuals and addressing their concerns over security and privacy Bridging the gap between anticipating and acting on needs – predictably, and under human supervision Creating proactive software that anticipates our needs and produces answers before they are required Using statistical modeling to deal with uncertainty inherent in the physical world Developing software that works across a wide range

  • f diverse platforms and networks

Locally networking billions of embedded nodes; driving computing deeper into the infrastructure that surrounds us Connecting computers directly to the physical world around them

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Intel Intel Research Research

Cracking Open the Funnel Cracking Open the Funnel

1.

  • 1. Universities are the “Radar”

Universities are the “Radar” 2.

  • 2. Exploratory vs. Roadmap Research

Exploratory vs. Roadmap Research 3.

  • 3. “Concurrent Research”

“Concurrent Research” 4.

  • 4. The Vision Thing

The Vision Thing 5.

  • 5. Multiple Paths to Value

Multiple Paths to Value

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Intel Intel Research Research

Paths to Value Paths to Value

  • PR: technology leadership

PR: technology leadership

  • New channels for existing products

New channels for existing products

  • New products for existing businesses

New products for existing businesses

  • New businesses

New businesses

  • New corporate strategies

New corporate strategies

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Intel Intel Research Research

Radio Free Intel Radio Free Intel

3.5 Years ago 3.5 Years ago

  • Started 3 “inexpensive RF” internal projects

Started 3 “inexpensive RF” internal projects

  • Intent of creating an RF competency

Intent of creating an RF competency

2.5 Years ago 2.5 Years ago

  • “precipitated” a new corporate technology lab

“precipitated” a new corporate technology lab

~ 24 Months ago ~ 24 Months ago

  • CTO announces Radio Free Intel R&D initiative

CTO announces Radio Free Intel R&D initiative

Today Today

  • Intel perceives itself differently

Intel perceives itself differently

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Intel Intel Research Research

Push vs. Pull Push vs. Pull

  • Tech Push: Exploratory

Tech Push: Exploratory

  • Central funding / Disruptive (vs. Long term)

Central funding / Disruptive (vs. Long term)

  • Strategy (vs. topics) framed by external “radar” (vs. curiosity)

Strategy (vs. topics) framed by external “radar” (vs. curiosity)

  • Challenge: loosely aligning small teams to achieve strategic goa

Challenge: loosely aligning small teams to achieve strategic goals ls

  • Substantial tech transfer barriers!

Substantial tech transfer barriers!

  • Demand Pull: Roadmap

Demand Pull: Roadmap

  • $$ From business technologists / Linear (vs. Short term)

$$ From business technologists / Linear (vs. Short term)

  • Topics developed with business units

Topics developed with business units

  • Has a ready customer (?)

Has a ready customer (?)

  • Market Shaping / +

Market Shaping / +ve ve Feedback Feedback

  • Create awareness amongst

Create awareness amongst corp corp market strategists market strategists