Come in base camp. Looks like weve got a missing hiker on Mt. - - PowerPoint PPT Presentation

come in base camp looks like we ve got a missing hiker on
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Come in base camp. Looks like weve got a missing hiker on Mt. - - PowerPoint PPT Presentation

+ Come in base camp. Looks like weve got a missing hiker on Mt. Washington. + + Copy. Were heading out. + + + + Target Scenarios + Problems with existing litters Large and heavy Lack of maneuverability Slows down the


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Come in base camp. Looks like we’ve got a missing hiker

  • n Mt. Washington.
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  • Copy. We’re heading out.
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+

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+ Target Scenarios

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+ Problems with existing litters

 Large and heavy  Lack of maneuverability  Slows down the rescue process  Tiresome for rescuers

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+ Solution

 Integrated folded design  Lightweight for portability  Custom Backboard  Can be carried by one person

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+ User Testing

with Eric Pedersen of Appalachian Mtn. Rescue

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+ Dimensions and Weight

2 4 i n 20 in

16 in

17 lb

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+ Truss

Easy assembly - Joints

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+ Truss Easy assembly - Locks

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+ Truss

Rigidity

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+ Backboard

Fiberglass laminate Plastic Honeycomb HDPE Aluminum

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+ Compatibility

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+ Initial Market Survey

 100 US Mountain Rescue Teams

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Traverse Split-Apart Titanium Split - Apart Fortrus Length (smallest component) 3.2 ft 3.5 ft 2 ft Light-weight (without backboard) 36 lb 18 lb 17 lb Cost $895 $2,145 $1200

Competitive Analysis

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+Sales Projection

30 140 450 730 800 100 200 300 400 500 600 700 800 900 1 2 3 4 5 6

Number of Units Years

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+ Pricing

 Target Price $1200 (Including backboard)  Unit cost of litter & backboard: $160

  • 193,800
  • 79,400

121,500 267,100 303,500

  • 300000
  • 200000
  • 100000

100000 200000 300000 400000 1 2 3 4 5 6

Net Income Years

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+ Pricing

 Target Price $1200 (Including backboard)  Unit cost of litter & backboard: $160

  • 193,800
  • 79,400

121,500 267,100 303,500

  • 300000
  • 200000
  • 100000

100000 200000 300000 400000 1 2 3 4 5 6

Net Income Years

 IRR: 31%  NPV:$236,880

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+ Pricing

 Target Price $1200 (Including backboard)  Unit cost of litter & backboard: $160

  • 193,800
  • 79,400

121,500 267,100 303,500

  • 300000
  • 200000
  • 100000

100000 200000 300000 400000 1 2 3 4 5 6

Net Income Years

Break-even point

 IRR: 31%  NPV:$236,880

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+

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+ Special thanks

Instructors

  • Prof. David Wallace

David Meeker Ben Powers Andy Seigel Ron Hoffeld Peter Neilson Dick Fenner Joe Cronin Mary Caulfield

Mountain Rangers

Eric Pederson (Appalachian Mountain Club) Todd Ramely (Head Ranger, Appalachian Mt. Rescue) Joe Frechette (Ravalli Country Search and Rescue) Mark Butler (Ravalli Country Search and Rescue) Gary Moses (Glacier National Park) Shane Roundy (Utah County Sheriff Search and Rescue) Peter Frejkowski (Lower Kiski Emergency Services)

Litter Manufacturers

Junkin Safety Traverse Rescue CMC Rescue (John Mckintley)

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+ Questions

Adrian Dobson Andrew Jones Arron Acosta Blake Sessions Kevin Rustagi Leo Luo Liz Theurer Marguerite Siboni Michelle Ma Ray Ma Robert Boyd Stephanie Brown Tanya Goldhaber Victor Li Vu Hong

.

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+ Backup Slides

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+ Previous Designs

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+ Previous Designs

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+ Backboard details

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+

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Folding Process

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+ Customer Analysis

Tapered Split- Apart Titanium Split - Apart Titanium Fortruss 58 x 110 x 10 cm 60 x 100 x 10 cm 61 x 210 x 20 cm

50 X 61 X 25 cm

16.3 kg 8 kg 5.4 kg 7.25kg $861 $2,145 $1499 $1200

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Financials

Year 1 Year 2 Year 3 Year 4 Year 5 Revenue 36000 168000 540000 876000 960000 Direct Cost 4800 22400 72000 116800 128000 Direct Labor 200000 200000 200000 200000 200000 Gross Profit

  • 168,800
  • 54,400

268,000 559,200 632,000 Tooling Depreciation Expense 10000 10000 10000 10000 10000 Sales, Admin, Marketing 10000 10000 10000 10000 10000 EBIT

  • 188,800
  • 74,400

248,000 539,200 612,000 Interest Expense 5000 5000 5000 5000 5000 Tax Expense 121500 267100 303500 Net Income

  • 193,800
  • 79,400

121,500 267,100 303,500 Cash Flow (for cal. IRR)

  • 183,800
  • 69,400

131,500 277,100 313,500