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LEADERSHIP APTA APTA ANNUAL MEETING OCTOBER 2015
COLLABORATIVE MOBILITY OVER 30 INTERVIEWS FROM AROUND THE GLOBE - - PowerPoint PPT Presentation
COLLABORATIVE MOBILITY OVER 30 INTERVIEWS FROM AROUND THE GLOBE - - PowerPoint PPT Presentation
LEADERSHIP APTA APTA ANNUAL MEETING OCTOBER 2015 COLLABORATIVE MOBILITY OVER 30 INTERVIEWS FROM AROUND THE GLOBE ESTABLISHING THE NEED Population Growth & Urbanization Fiscal Constraints Environmental Concerns Technology Innovations
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Population Growth & Urbanization Fiscal Constraints Environmental Concerns Technology Innovations …and Shifting Customer Needs
ESTABLISHING THE NEED
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SHIFTING CUSTOMER NEEDS
Personalized Options Flexibility & Easy Access Point To Point Real Time Information
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Turn Challenges into Opportunities Lead the Change and Shape the Future
The Future is
COLLABORATIVE MOBILITY
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There are two types of players in the new mobility market. Those who will integrate Those who will be integrated.
– Arthur D. Little Report
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Private sector will create the change Public sector will shape the change
A PREDICTION FOR THE FUTURE
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CHARACTERISTICS OF NEW PARADIGM
Integration
Obsession with the Customer
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Collaborative Mobility
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CONNECTIVITY
A Seamless Journey
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Government Schools Businesses Health Facilities
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PROVIDE REAL TIME INFORMATION
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ENHANCE THE CUSTOMER EXPERIENCE
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THE TOTAL JOURNEY EXPERIENCE
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SERVICE/OPERATION
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LAST MILE SERVICE
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TECHNOLOGY AND INFORMATION INTEGRATION
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INNOVATION CENTER
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CHALLENGES
- Public Transit
Agencies operate in risk averse cultures
- Procurement rules
tend to stifle vendor innovation
- It’s OK to accept
more risk
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- Knowing the “who, what, where and when”
- f potential customers
CHALLENGES
- Unwillingness to
share data
- Impact of Crowd
Sourced Data
Who will be the integrator?
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LEADERSHIP STRATEGIES
- Encourage innovation
INCREASE YOUR SPEED TO MARKET
- Evaluate risk
- Hire/promote the right people
- Build partnerships
- Implement pilot programs
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Of course, but hurry up… We could use your help! Can I play too??
If we want to play in the same sandbox as the innovators, we must change the risk-averse culture.
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ENCOURAGE DISRUPTION
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PILOT PROGRAMS
- DART/Uber
- Stockholm Headways
- VTA Innovation Center
- LA Metro: Dept. of
Extraordinary Innovation
- Encourage disruption
- “Controlled” disruption
through regular pilots
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PILOT PROGRAMS
Pilots motivate the employee by giving them regular
- pportunities to make an impact!
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It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.
– Steve Jobs
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PEOPLE
Identify those who will help you succeed… ...as well as those who will not.
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PARTNERSHIPS
Get the right players… …a seat at the table.
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THE CUSTOMER
Information-hungry passengers aren’t a new thing.
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THE CUSTOMER
It’s the speed at which they expect their information.
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SELLING IT
Spin it differently
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Why can’t this…
SELLING IT
Why can’t this…
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…look like this?
Uber trips from CTA stations CTA rail system network
This is our next big leadership opportunity!
SELLING IT
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LEADERSHIP OPPORTUNITY
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BE THE INTEGRATOR…
Create The Total Journey Experience
Lead new partnerships Prepare for challenges Increase speed to market
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COLLABORATIVE MOBILITY TEAM
- Ryan Adams – Keolis Transit America
- Jackie Bruce – MTA New York City Transit Authority
- Nadine Lee – Denver Regional Transportation District
- Maureen Lichtner – Southeastern Pennsylvania
Transportation Authority
- Nathan Macek – WSP | Parsons Brinckerhoff
- Lloyd Sullivan – Orange County Transportation Authority