Cold Pressure Council Overview Jeff ff William liams, s, - - PowerPoint PPT Presentation

Cold Pressure Council Overview

Jeff ff William liams, s, Chairman, Cold Pressure e Council & VP, General l Manager, r, Avure Technol

• log
• gies

ies

Council Formation and Mission

To lead, facilitate, and promote industry standardization, user education, and consumer awareness of High Pressure Processing.

North America

59%

Europe

24%

Africa

1%

Asia 10%

Australia

4%

South America

2%

US$12 billion Global HPP Food Market Today

Current HPP Market Segmentation

Meat & Poultry 28% Fruit & Vegetable Dips, etc. 20% Juices & Beverages 18% Sauces & Dressings 3% Dairy 1% Other HPP Food 16% Seafood & Fish 14%

2017 2018 2019 2020 2021 2022 2023 5 10 15 20 25 30

Year ar $ B Billion llion

Seven Year Global HPP Food Market Growth Forecast

2x 2x

Cold Pressure Council – Initial Objectives

Formation and Development of the Council Tiered membership levels for the organization – now available Organization of the annual HPP Summit Conference in 2018 and forward Creation of the High Pressure Certified program

CPC – Logo Program

Creation of the High Pressure Certified program:

• Guidelines for proper HPP use
• High Pressure Certified logo for on-package use
• 3rd party verification

Creation of HPP Industry Standards for proper operations

• 3rd party audit program for certification

CPC – What’s Happening Now

Continued Development of the Logo Program

• Juice Guidelines Completed
• Other Applications following soon

2018 HPP Summit Conference Growth of the Organization - Membership

Cold Pressure Council – Longer Term Objectives

Regulatory Collaboration & Influence

• To maintain consistent standards of the use of HPP equipment

for purpose of food safety Consumer Education & Messaging

• Create the consumer desire to seek out foods and beverages

that are high pressure processed Global Influence & Support

Applications

Thank You!