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The COHESIFY project (February 2016-April 2018) has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 693127
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COHESION POLICY The COHESIFY project (February 2016- April 2018) has - - PowerPoint PPT Presentation
COHESION POLICY The COHESIFY project (February 2016- April 2018) has - - PowerPoint PPT Presentation
COMMUNICATING COHESION POLICY The COHESIFY project (February 2016- April 2018) has received funding from the European Unions Horizon 2020 research and 1 innovation programme under grant agreement No. 693127 INTRO WHY COHESIFY? 2 COHESIFY
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COHESIFY
THE PROBLEM
50 travelled abroad at least once 35 completed higher education 30 travel abroad yearly 25 can work in a foreign language 10 consider they benefitted from EU projects
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COHESIFY
BRIEFLY
2,498,787 €
FUNDING
27 MONTHS
DURATION
8 UNI, 2 SME
PARTNERS
50 BILLION €
QUESTION WORTH
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QUOTES
IF YOU WANT TO WRITE A EUROPEAN PROJECT, YOU DON’T HAVE TO WRITE IT YOURSELF. YOU NEED TO GO TO A SPECIALIST, THE SPECIALIST WILL WRITE IT FOR YOU, AND YOU JUST NEED TO FILL IN… IF WE EARNED AS MUCH AS THEY DO, THEN CERTAINLY WE WOULD MORE STRONGLY FEEL WE BELONG TO THE EU. “THERE IS A BIG BILLBOARD AT THE NURSERY OF MY DAUGHTER. THE BILLBOARD IS UGLY, BUT THE NURSERY IS VERY NICE.”
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1 KEY CONCLUSIONS
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KEY CONCLUSIONS
The image of the EU & public trust in EU institutions has deteriorated over the past decade
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KEY CONCLUSIONS
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Cohesion Policy spending & communication makes a real difference to how citizens perceive & identify with the EU
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KEY CONCLUSIONS
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Spending needs to be seen by citizens to be addressing regional & local needs & development challenges
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KEY CONCLUSIONS
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Citizen-focused approach to the programming of EU funds is needed with an upgraded role for communication
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2 POLICY RECOMMENDATIONS
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RECOMMENDATIONS - Programming for people
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Introduce ‘open programming’ for real dialogue with citizens in designing interventions
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RECOMMENDATIONS - Programming for people
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HOW? Through democratic innovations
participatory budgeting & deliberation (juries, panels and polls) to give local people a say
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RECOMMENDATIONS - Programming for people
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Potential to revolutionise citizen engagement & communication
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RECOMMENDATIONS - SMART communication planning
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Communication integrated in planning including
Outcome indicators with baselines Funding earmarked & costs specified
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RECOMMENDATIONS –
Project selection – to exploit communication impact
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Effectiveness of projects to exploit results should be a selection criterion (as in H2020, COSME…) Especially where EC has leverage (major projects)
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RECOMMENDATIONS – Media Strategy
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Recognise that countries & regions differ in the way Cohesion policy is framed
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RECOMMENDATIONS – Media Strategy
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Design media strategies with reference to local frames
Actively challenge - rather than ignore - negative frames Enhance positive frames Build longer-term narratives linked to individual stories
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RECOMMENDATIONS – Media Strategy
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Diversify & upgrade media activity
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RECOMMENDATIONS – Visibility, branding & relevance
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Increase visibility of EU FUNDS brand More EU presence in regions Humanise the funds – managing communication as a set of stories about people and their locality Bring projects to life: unified project database with audiovisuals
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