SLIDE 1
SLIDE 2 Total Cost Clicks Impressions
Entrances to
Gateway
Clicks within
Employer Resources
Traffjc to
Affjliate Pages
Traffjc to
/contact/
$3,978 1,568 87,988 618 5 2 $3,440 1,904 98,503 423 6 9 11 $1,721 574 70,065 7 48 15 6 $3,401 845 298,711 10 5 26 $6,323 6,609 2,031,338 30 14 2 $1,666 345 40,958 86 9 4 $3,417 791 60,092 23 83 63 12 $23,946 12,636 2,687,655 1,197 156 129 35
444 328 98 Paid search advertising Students Paid search advertising Job seekers Paid search advertising Employers Pre-roll advertising All audiences Facebook advertising Students LinkedIn advertising Job seekers LinkedIn advertising Employers Overall advertising efgorts Total traffjc
SLIDE 3
Total Cost Clicks Impressions
Entrances to
Gateway
Clicks within
Employer Resources
Traffjc to
Affjliate Pages
Traffjc to
/contact/
$3,978 1,568 87,988 618 5 2 $3,440 1,904 98,503 423 6 9 11 $1,721 574 70,065 7 48 15 6 $9,139 4,046 256,556 1,048 54 29 19 Students Job seekers Employers Total
SLIDE 4
10 5 26
Traffjc to
Gateway
Clicks within
Employer Resources
Traffjc to
Affjliate Pages
Traffjc to
/contact/
$3,401 145,031 845 298,711 $0.02 48.55%
Total cost Video views Clicks Impressions CPV
(cost per view)
Video view rate
SLIDE 5
30 14 2
Entrances to
Gateway
Clicks within
Employer Resources
Traffjc to
Affjliate Pages
Traffjc to
/contact/
$6,323 6,609 2,031,338 255,415 $0.96 469
Total cost Clicks Impressions Reach CPC
(cost per click)
Social actions
(likes, comments, shares, etc.)
SLIDE 6 $1,666 345 40,958 $4.82
Total cost Clicks Impressions CPC
$3,417 791 60,092 $4.32
Total cost Clicks Impressions CPC
86 9 4
Entrances to
Gateway
Clicks within
Employer Resources
Traffjc to
Affjliate Pages
Traffjc to
/contact/
23 83 63 12
Entrances to
Gateway
Clicks within
Employer Resources
Traffjc to
Affjliate Pages
Traffjc to
/contact/
SLIDE 7
14,683 $514,360
Total spots Total value
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