Class 9 @rwdkent Competitive Analysis Competitive Analysis - - PowerPoint PPT Presentation

Class 9

@rwdkent

Competitive Analysis

Competitive Analysis

Understand competition and how they communicate What ideas could be helpful to you? What ideas do you want to avoid? Pick out desirable patterns

Template Document

Content Strategy and Information Architecture

How would you define content strategy?

How can content prototypes help with the web design process?

What must be finished first, content or design?

“There is a symbiotic relationship between content and

• design. One cannot thrive without the other.”

Mark Boulton

Content Audit

Owner Type Representation Quality Updated Hierarchy Format Tone

What’s __________ ? missing

Sitemaps Outlines Content Prototype

HOME

• Short CCI Introductory Messaging (touch on top types of programs)
• Calls to Action: See CCI Majors & Degrees, Schedule Advising Appointment, Visit Campus, Support CCI
• Get Started: Find the CCI Major or Degree for You, Visit CCI, Apply Now
• Beyond the Classroom: Get Involved (tiles of involvement opportunities), News and event briefs
• Clubs & Organizations
• CCI Student Ambassadors
• IdeaBase
• Glyphix
• TeleProductions
• Student Media
• Dean’s Welcome & Bio
• CCI Facts & Figures
• CCI History
• CCI Diversity
• Cross link to Schools & Programs
• Highlighted feature stories

• News briefs (CCI + by School)
• Events listing (CCI + by School)
• Ways to Give
• Greatest Needs
• Alumni Networking & Events
• Alumni Association
• Alumni Events
• Distinctive Alumni
• CCI Commons
• Campus Living Amentities
• Cross Link to Residence Services
• Taylor Hall Classrooms & Facilities
• Technology & Computer Labs
• Equipment Checkout
• Highlighted distinctive CCI research
• Research Centers in Schools
• Opportunities for undergrad research
• Internship Options by School

CCI Student Life About CCI Academics & Advising

• Find Your CCI Major
• List of Majors/Programs by School
• List of Minors
• Highlighted Courses & Curriculum
• Cross Link to CCI Global
• Stories from Current Students
• Student Work Gallery
• Graduate Programs by School
• Highlighted Courses & Curriclum
• Graduate Research Opportunities
• About the Ph.D. in Communication
• Degree Requirements & Courses
• Ph.D. Research Opportunities
• Undergraduate Advisers by School

• Graduate / Ph.D. Advising
• Graduation Application Process (all)

College of Communication & Information Proposed Website Architecture www.kent.edu/cci

• Visit/Tour/Shadow Day Dates
• Schedule Individual Tours
• Campus Visits

Admissions & Costs

• Cost Breakdown
• Financial Aid & Scholarships
• Scholarships for underpresented

• Admissions Criteria
• Cross link Scholarships & Aid
• Start Application
• Admissions Criteria
• Cross link Scholarships & Aid
• Start Application
• Admissions Criteria
• Cross link: Scholarships & Aid
• Cross link: Campus Living
• Start Application

How do we create effective site navigation?

Concise Clear Selective Context Interactive Consistent

Most Important

“How Users Read on the Web: They don't. People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences.”

Jakob Nielsen

http://www.nngroup.com/articles/how-users-read-on-the-web/

Desktop

Mobile

http://www.lukew.com/ff/entry.asp?1117

80% Less

Thinking 
 Mobile First

How Can Focusing On the Constraints or Capabilities of Mobile Devices Help Improve Our Websites?

“Design is the art of gradually applying constraints until

• nly one solution remains.”

Unknown

Use Constraints to Focus on User Needs Take Advantage of Mobile Capabilities

“Mobile First” Luke Wroblewski

Sketching

Why Do We Sketch?

How Can We Sketch 
 Mobile-First?