CITY NATION PLACE AMERICAS 2017 KEY TAKEAWAYS R E S O N A N C E C - PowerPoint PPT Presentation

R E S O N A N C E C O . C O M R E S O N A N C E C O . C O M @ C R FA I R @ C R FA I R CITY NATION PLACE AMERICAS 2017 KEY TAKEAWAYS

R E S O N A N C E C O . C O M @ C R FA I R

R E S O N A N C E C O . C O M @ C R FA I R

R E S O N A N C E C O . C O M @ C R FA I R

R E S O N A N C E C O . C O M @ C R FA I R

R E S O N A N C E C O . C O M @ C R FA I R

R E S O N A N C E C O . C O M @ C R FA I R @ C R FA I R VIBRANCY & ECCENTRICITY Eccentricity is vital to a city’s success - Fred Dixon, NYC & Co You determine the vibrancy of a city by its young people - Mayor Bell, Birmingham You Can in Portland 
 - Je ff Miller, Travel Portland The Views Are Di ff erent Here - Andrew Weir, Tourism Toronto

R E S O N A N C E C O . C O M @ C R FA I R @ C R FA I R START WITH PEOPLE You have to let the public say - everybody should have their say, but it doesn’t mean they’ll have their way. - Mayor Bell, Birmingham Residents of the city are the most important target audience that a DMO should focus on. - Frans van der Avert, Iamsterdam Unique communities have unique needs. Learn their vocabulary. Show them you care. - Nicole Fichera, Boston Innovation District

R E S O N A N C E C O . C O M @ C R FA I R @ C R FA I R PREVENTATIVE POLITICS Don’t wait until there is a crisis to build political relationships. - Patricia Rojas-Ungar, US Travel Association

R E S O N A N C E C O . C O M @ C R FA I R @ C R FA I R POWER OF PARTNERSHIPS Leverage new companies to be your brand ambassadors - Olga Stella, Detroit Creative Corridor In Cincinnati, 13 organizations came together to create a 3 year campaign to tell the region’s story - Julie Calvert, Source Cincinnati

R E S O N A N C E C O . C O M @ C R FA I R @ C R FA I R PUNCH Focusing on things that make you stand out helps a brand punch above its weight - Diane Edwards, Jamaica Promotion Corporation

R E S O N A N C E C O . C O M @ C R FA I R @ C R FA I R PLACE MAKING IS PLACE BRANDING Placemaking is a practise that should never stop - Fred Dixon, NYC & Co

R E S O N A N C E C O . C O M @ C R FA I R @ C R FA I R WHY? A city needs to be Livable, Lovable and Prosperous. - Frans van der Avert, Iamsterdam

R E S O N A N C E C O . C O M R E S O N A N C E C O . C O M @ C R FA I R @ C R FA I R CITY NATION PLACE AMERICAS 2017 KEY TAKEAWAYS

R E S O N A N C E C O . C O M RESONANCE @ C R FA I R TITLE TEXT SEE YOU IN LONDON! City Nation Place Global - Nov 9, 2017 City Nation Place Americas - June 2018