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R E S O N A N C E C O . C O M @ C R FA I R R E S O N A N C E C O . C O M @ C R FA I R
R E S O N A N C E C O . C O M @ C R FA I R
CITY NATION PLACE AMERICAS 2017 KEY TAKEAWAYS R E S O N A N C E C - - PowerPoint PPT Presentation
CITY NATION PLACE AMERICAS 2017 KEY TAKEAWAYS R E S O N A N C E C - - PowerPoint PPT Presentation
R E S O N A N C E C O . C O M R E S O N A N C E C O . C O M @ C R FA I R @ C R FA I R CITY NATION PLACE AMERICAS 2017 KEY TAKEAWAYS R E S O N A N C E C O . C O M @ C R FA I R R E S O N A N C E C O . C O M @ C R FA I R R E S O N A N C E C
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VIBRANCY & ECCENTRICITY
Eccentricity is vital to a city’s success
- Fred Dixon, NYC & Co
You determine the vibrancy of a city by its young people
- Mayor Bell, Birmingham
You Can in Portland
- Jeff Miller, Travel Portland
The Views Are Different Here
- Andrew Weir, Tourism Toronto
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START WITH PEOPLE
You have to let the public say - everybody should have their say, but it doesn’t mean they’ll have their way.
- Mayor Bell, Birmingham
Residents of the city are the most important target audience that a DMO should focus on.
- Frans van der Avert, Iamsterdam
Unique communities have unique needs. Learn their
- vocabulary. Show them you care.
- Nicole Fichera, Boston Innovation District
@ C R FA I R
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PREVENTATIVE POLITICS
Don’t wait until there is a crisis to build political relationships.
- Patricia Rojas-Ungar, US Travel Association
@ C R FA I R
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POWER OF PARTNERSHIPS
Leverage new companies to be your brand ambassadors
- Olga Stella, Detroit Creative Corridor
In Cincinnati, 13 organizations came together to create a 3 year campaign to tell the region’s story
- Julie Calvert, Source Cincinnati
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PUNCH
Focusing on things that make you stand out helps a brand punch above its weight
- Diane Edwards, Jamaica Promotion Corporation
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PLACE MAKING IS PLACE BRANDING
Placemaking is a practise that should never stop
- Fred Dixon, NYC & Co
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WHY?
A city needs to be Livable, Lovable and Prosperous.
- Frans van der Avert, Iamsterdam
@ C R FA I R
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CITY NATION PLACE AMERICAS 2017 KEY TAKEAWAYS
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TITLE TEXT
RESONANCE