Cimzia Selective rebrand Concept A Cimzia Selective rebrand Logo - - PowerPoint PPT Presentation

Cimzia Selective rebrand

Cimzia Selective rebrand Concept A Main / Colour Grayscale Variations Logo

Cimzia Selective rebrand

0 1 2 3 4 5 6 7 8 9 a b c d e f g h i j k l m n o p q r s t u v w x y z ABCDEFGHIJKLMNOPQRSTUVWXYZ Logo Font Proxima Nova Bold Logo Font Proxima Nova Light 0 1 2 3 4 5 6 7 8 9 a b c d e f g h i j k l m n o p q r s t u v w x y z ABCDEFGHIJKLMNOPQRSTUVWXYZ Brush Chalk - Scribble

Concept A Logo

Cimzia Selective rebrand

0 1 2 3 4 5 6 7 8 9 a b c d e f g h i j k l m n o p q r s t u v w x y z ABCDEFGHIJKLMNOPQRSTUVWXYZ Headline Font Tenso Bold 0 1 2 3 4 5 6 7 8 9 a b c d e f g h i j k l m n o p q r s t u v w x y z ABCDEFGHIJKLMNOPQRSTUVWXYZ Secondary Font Athelas Regular

Concept A

CIMZIA is a prescription biologic medication that is injected under the skin and works to prevent inflammation that may result from an overactive immune system. In technical terms, it is a PEGylated TNF (tumor necrosis factor) blocker and the first and only PEGylated biologic treatment for moderate to severe rheumatoid arthritis, psoriatic arthritis, ankylosing spondylitis, and moderate to severe Crohn’s disease. The PEGylation process has been shown to help the medicine stay in the body.

About CIMZIA

Example Text Typefaces

Cimzia Selective rebrand

CMYK: 66/59/0/0 RGB: 108/109/176 HEX: 6C6DB0 CMYK: 28/21/22/3 RGB: 191/191/191 HEX: bfbfbf CMYK: 25/25/16/1 RGB: 104/148/185 HEX: 6894B9 CMYK: 52/65/0/0 RGB: 147/104/185 HEX: 9368B9 CMYK: 75/24/47/6 RGB: 59/143/137 HEX: 3B8F89 CMYK: 37/58/0/0 RGB: 217/90/136 HEX: D95A88 CMYK: 80/72/25/10 RGB: 170/253/142 HEX: AAFC8E CMYK: 21/60/0/0 RGB: 253/117/234 HEX: FC75EA

Colours Primary Secondary Concept A

Cimzia Selective rebrand Pattern Concept A

Brush Chalk - Scribble

Cimzia Selective rebrand Concept A In Situ

Cimzia Selective rebrand Concept B Logo Primary Secondary

Cimzia Selective rebrand Grayscale Variations Concept B Logo

Cimzia Selective rebrand

0 1 2 3 4 5 6 7 8 9 a b c d e f g h i j k l m n o p q r s t u v w x y z ABCDEFGHIJKLMNOPQRSTUVWXYZ Logo Font Sofia Pro Semi Bold Logo Font Sofia Pro Light 0 1 2 3 4 5 6 7 8 9 a b c d e f g h i j k l m n o p q r s t u v w x y z ABCDEFGHIJKLMNOPQRSTUVWXYZ

Concept B Logo

Cimzia Selective rebrand

0 1 2 3 4 5 6 7 8 9 a b c d e f g h i j k l m n o p q r s t u v w x y z ABCDEFGHIJKLMNOPQRSTUVWXYZ Headline Font Sofia Pro Black 0 1 2 3 4 5 6 7 8 9 a b c d e f g h i j k l m n o p q r s t u v w x y z ABCDEFGHIJKLMNOPQRSTUVWXYZ Secondary Font Ratio Modern Regular

CIMZIA is a prescription biologic medication that is injected under the skin and works to prevent inflammation that may result from an

• veractive immune system. In technical terms,

it is a PEGylated TNF (tumor necrosis factor) blocker and the first and only PEGylated biologic treatment for moderate to severe rheumatoid arthritis, psoriatic arthritis, ankylosing spondylitis, and moderate to severe Crohn’s disease. The PEGylation process has been shown to help the medicine stay in the body.

About CIMZIA

Example Text Concept B Typefaces

Cimzia Selective rebrand

CMYK: 52/95/29/26 RGB: 118/38/89 HEX: 762659 CMYK: 58/51/50/45 RGB: 86/82/81 HEX: 565251 Cimza Selective Gradient CMYK: 18/35/6/0 RGB: 213/180/207 HEX: D5B4CF CMYK: 8/49/34/1 RGB: 228/152/148 HEX: E49894 CMYK: 45/0/40/0 RGB: 154/206/174 HEX: 9ACEAE CMYK: 24/62/0/0 RGB: 220/120/203 HEX: DC78CB CMYK: 8/4/20/0 RGB: 239/237/214 HEX: EFEDD6 CMYK: 54/19/25/2 RGB: 128/173/184 HEX: 80ADB8

Primary Secondary Colours Concept B

Cimzia Selective rebrand Concept B Pattern

Cimzia Selective rebrand In Situ Concept B

Cimzia Selective rebrand

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Cimzia Selective rebrand