Christi stine ne Negroni roni Aviatio ion n write ter and - - PowerPoint PPT Presentation

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Christi stine ne Negroni roni Aviatio ion n write ter and - - PowerPoint PPT Presentation

Jun 16, 2023 109 likes •292 views

Christi stine ne Negroni roni Aviatio ion n write ter and media consul sulta tant nt www.ch chri risti stinene nenegro roni. ni.co com Why and How Aviation Professionals Photo by Ulrich Latzenhofer Should Handle the Media

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Christi stine ne Negroni roni Aviatio ion n write ter and media consul sulta tant nt www.ch chri risti stinene nenegro roni. ni.co com

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Why and How Aviation Professionals Should Handle the Media When a Crisis Erupts

Photo by Ulrich Latzenhofer

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Handling a crisis successfully always requires advance preparation. (you can’t just take it all

  • ff)

The media is changing requiring a whole new way of thinking about how you communicate with the public If you don’t talk, someone else will

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Newspapers Magazines Television Radio

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Talk shows Remote site broadcasts Web sites Social media Discussion forums Bloggers Trade/Industry newsletters News aggregators List-serves

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Reporters want a story that is prompt, informative and compelling

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  • What’s happening (like, yesterday)
  • Comprehensible explanations
  • Experts
  • Graphics and visuals
  • Ideas for new stories
  • New perspectives
  • Technical assistance
  • Guests for interview programs
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Doing nothing is the worse thing you can do. An information vacuum will quickly be filled

A professor told the BBC "Such a large eruption... would have the potential to severely affect air travel at high northern latitudes for six months or more.

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If you fail to contribute new information and interesting quotes, there are countless experts who will.

  • Blamers
  • Profiteers
  • Publicity seekers
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  • People seeking to deflect attention
  • Politicians
  • Disgruntled insiders
  • Organized labor or executive management
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  • Lawyers
  • Advocacy groups
  • Industry Activists
  • Business competitors
  • Professional experts and consultants
  • Financial analysts
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  • Disgruntled former insiders
  • Educators
  • Industry retirees
  • Activists
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The media shapes public perception. And the public includes government leaders and policy makers.

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You respond to requests, write releases, allow limited access and/or interviews

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Cultivate media contacts Are proactive about telling your story Defuse stories based on assigning blame Redirect focus Reduce emotion

Cup of coffee advice

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Establish a comprehensive media plan Create a 24/7 media go-team Give it high priority Select and train your media representatives Provide video, images & graphics and audio Reach out and form relationships to news and

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Christine tine Negron groni Aviatio ion n writer ter and media consul ultant tant www. w.christinen christinenegro groni ni.co com