SLIDE 1
YOUR REAL-TIME COACH
Team – A great mix of knowledge and getting things done. 4 PhD´s and senior management skills. We are recruiting more business and marketing people to the team.
Christer Norstrm, Founder WeMeMove Team A great mix of knowledge - - PowerPoint PPT Presentation
Christer Norstrm, Founder WeMeMove Team A great mix of knowledge - - PowerPoint PPT Presentation
YOUR REAL-TIME COACH Christer Norstrm, Founder WeMeMove Team A great mix of knowledge and getting things done. 4 PhDs and senior management skills. We are recruiting more business and marketing people to the team. Our customers in
SLIDE 2
SLIDE 3
I did great in Vasaloppet! I finished in 5:58, my best race so far. I think the improvement largely came from better technique, thanks to WeMeMove.
Our customers in Vasaloppet.
SLIDE 4
Accelerate learning in sports Selling an effect
Our mission
SLIDE 5
WeMeMove is in the absolute forefront of realtime coaching and personalized advice in sport and wellness. We started with one of the toughest challenges there is, XC skiing. We are the first digital coach to a sport race in the world.
SLIDE 6
Value model
WeMeMove creates a personalized training
experience by giving : 1.Detailed understanding of a user’s performance. 2.Advice and recommendations based on identified
strengths and weaknesses.
3.Real-time feedback on the quality of a particular motion.
Made possible with a Smartbelt (Heart-rate + Motion sensors) and Smartphone/Smartwatch.
SLIDE 7
WeMeMove platform Hardware 3D Acc Pulse Bluetooth Application layer Android Ios Watch Reflex [Mobile API] Engine [Real-time] Advise & Recommendations KPI´s Classification Cloud Trends Comparisons Database
WeMeMove Cloud on Amazon All the classification and KPI calculation is done in real-time on the mobile device. Patents approved in the engine: 1. Classifying periodical motions. 2. Key performance indicators(KPI´s) from periodical motions. The application using the realtime engine can run on Android, IoS or Smartwatch. Applications can run multiple sensors if needed. Can add more functionality to hardware if needed. Memory, additional sensors, multible Bluetooth connections.
User accounts
SLIDE 8
Business opportunity 2 segments – Same Smartbelt and platform.
XC-SKIING RUNNING
550 000
Dedicated XC-skiers Nordic countries
29 millions
Run once a week in US
The average XC-skiier is 42 years old, well educated, family and income above average. Spend 10 000 – 30 000 Sek per year. Over 4 millions XC-Skiers in total globally.
700 000
Swedish people participate yearly in a running event (2012)
Women participating in running events are the fastest growing group in Sweden. The average runner is a 39,5 years, well educated, lives a family life in a big city.
SLIDE 9
Business model
1: Understand your potential Smartbelt and App: 650 kr The initial product that ships to the customer will contain one or more tests that they can perform that give them a clear understanding of their abilities and potential for improvement. This product includes the Smartbelt required for the service to
- perate. The decision to buy our product should be an easy one,
which is why we aim for a one-off cost of 650kr for this initial product. 2: Develop your potential Subscription: 59 - 99 kr/month Once a customer has seen their abilities and potential, the service will then offer them access to our advanced coaching and training features for a subscription of 59kr per month. With specific subscriptions targeting races such as Vasaloppet and
- marathons. These features include real-time coaching, advice
and training plans, and meaningful analytics such as trends, comparison to others and injury avoidance
One Smartbelt, multiple services
SLIDE 10
Sales – last season
- Webshop – wememove.com
- Partnership Vasaloppet
- Lead users
- Traffic first year mainly via Vasaloppet, but also via Facebook and articles
- Specific creadble retail channels or partners
SLIDE 11