Chicago, IL USA W310 Creating the Business And nd Life You - - PowerPoint PPT Presentation

Chicago, IL USA W310 Creating the Business – And nd Life – You Desire

Kevin Eikenberry Chief Potential Officer The Kevin Eikenberry Group Kevin@KevinEikenberry.com KevinEikenberry.com

pening Questions

What is your fondest wis minutes? What are the challenges currently facing?

• ns

wish for the next 90 es and frustrations you are

Why I Built This Se

Because I know you To share what I have lea To answer the 100x aske To help you To help you help your C

Session

learned sked questions ur Clients

hy Me

My background

hy Me

My background My expertise My business

My Business Model

Remarkable Product Devel Consulting Remarkable Brand

el

velopment Speaking Training

The Four Skills We

Design IT Deliver IT Sell IT Systematize IT

e Must All Have

he Biggest Mistake

We think technical ex

Mistake We Make

echnical expertise is enough

The (Harsh) Reality

Andrew Carnegie Thomas Edison

• Mrs. Fields

Donald Trump What Peter Drucker said

ality

aid . . .

“The only purpose of “The only purpose of and keep a e of business is to get e of business is to get a Customer.”

• Peter Drucker

“The business enterpri two – basic functio

• innovation. Marke

produce results, all rprise has two – and only ctions: marketing and Marketing and innovation , all the rest are costs.”

• Peter Drucker

“ . . .the aim of marketi

• superfluous. The ai
• superfluous. The ai

know and understand that the product or se itse arketing is to make selling he aim of marketing is to he aim of marketing is to rstand the Customer so well service fits him and sells

• itself. ”
• Peter Drucker

The Business We ar

Customer Attraction Customer Retention Sales Marketing Customer Creation!

are Really In

The Twin Laws of Succe

Association Collaboration

• f Success

A Self Analysis

. Am I where I want to be? . Do I know what business I am re sell? . Do I have one (or more) specific Propositions (USPs)? . Is my business systematized so it predictable income streams? . Is my business systematized so it predictable income streams? . Do I have standard operating proc and functions? . Am I spending virtually all of my

• f my time?

. Am I making the money I deserve . Do I always maintain a positive min energy? . Do I have a crystal clear plan for I am going?

– 1 -

really in? / Do I know what I really ific and meaningful Unique Selling so it runs like a machine? / Do I have so it runs like a machine? / Do I have procedures for all major processes my time on thehighest and best uses serve to make? ive mindset and feel a flow of positive for my life? / Do I know exactly where

Self Analysis

. Am I prepared for changes? / Do . Do I have confidence in my abilit services to my Clients? . Have I overcome self

• imposed limit

happiness?

• 14. Am I OK with my failures? / Do I

embarrassment well? . Am I OK with my failures? / Do embarrassment well? . Am I able to clearly see a differen . Do I truly understand that anyon . Do I have someone else who unde challenges? . Do I have all the skills, knowledge . Are the results I get with business lifestyle as good as they should b

• 20. Do I have the discipline to do wh

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Do I have a plan B? ility to deliver new products and limitations of income and Do I handle rejection and/or Do I handle rejection and/or rent life and business in the future? anyone can do anything? understands my business and my

• wledge and tools I need to be successful

usiness, family, relationships and d be? what it takes?

Self Analysis

• 1. Do I know the difference betwe

and blind persistence?

• 2. Do I have the Client flow and
• 3. Do I have the ability to focus
• 4. Do you feel like there is enou

that you need to get done? that you need to get done?

• 25. Do I come from a place of ge
• thers and their success?
• 6. Do I believe I have the skills

levels I desire?

• 7. Am I able to dump conventio

notions if needed?

• 8. Do I recognize who I am and
• 9. Do I have the willingness and
• 0. Do I have a system of account

– 3 -

between intelligent persistence and cash flow that I desire? cus on all of the new ideas I get? nough time to get everything done genuine love and concern for skills today to succeed at the highest ntional wisdom and pre-conceived and what my strengths are? and energy to keep learning? ccountability in place to help me stay

Self Analysis

• 1. Do I get overwhelmed by the ma

applying in my business?

• 2. Do I feel like I am accomplishin

and my family?

• 3. Am I secure about my financial
• 4. Do I hardly ever worry?
• 4. Do I hardly ever worry?
• 5. Do I feel happy and content wit
• 6. Have I been able to get rid of my
• 7. Do I get up excited every day, look

bring?

• 8. Do I focus on the importance of

balance in my life?

• 39. Do I have the type and number

really want?

• 0. Is my business exactly where I

– 4 -

many things I could be doing or ishing what I want to achieve for mysel ial position? with myself, my life and my business?

• f my frustrations and truly enjoy life?

, looking forward to what the day will e of my family, friends and the correct er of Customers or Clients that I e I want it to be?

About the Self Ana

Reflection Understanding Coaching on a piece of pa A tool and a model

nalysis

f paper

Let’s Talk!

Share your . . .

▫ Insights ▫ Ideas ▫ Thoughts ▫ Next Steps

even Ways to Improve your Business

• w

Write, write, write! Create a new product Add a new skill Sell more than time Become a better market Leverage new media and

mprove your Business

keter and market opportunities

• ur Next Steps

Have a plan Ask the Dr. Phil question Do something now! Get intentional about th tion the Twin Laws of Success

For More Information

• to:

http://KevinEikenberry.c

tion and Resources

y.com/ASTD2010