Chiara Berti, Martina Calovi, Jaeseok Kim CLOSED vs. OPEN - - PowerPoint PPT Presentation

Chiara Berti, Martina Calovi, Jaeseok Kim

CLOSED vs. OPEN innovation

Chesbrough, 2003; Forrester, 2004 CLOSED INNOVATION PRINCIPLES OPEN INNOVATION PRINCIPLES The smart people in the field work for us We should profit from others’ use of our IP, and we should buy others’ IP whenever it advances our business model To profit from R&D, we must discover it, develop it, and ship it ourselves External R&D can create significant value: internal R&D is needed to claim some portion of that value If we discover it ourselves, we will get it to the market first We don’t have to originate the research to profit from it The company that gets an innovation to the market first will win Building a better business model is better than getting to the market first If we create the most and the best ideas in the industry, we will win If we make the best use of internal and external ideas, we will win Chiara Berti, Martina Calovi, Jaeseok Kim

“R&D laboratories are not castles on the hill” (Freeman, 1974)

Chiara Berti, Martina Calovi, Jaeseok Kim

• 2. PRIVATE FIRMS
• 5. SME
• 3. NON PROFIT

ORGANIZATIONS

• 1. OPEN CITIES
• 4. PUBLIC

ADMINISTRATIONS

Chiara Berti, Martina Calovi, Jaeseok Kim

• 1. OPEN CITIES

The challenge Smart city as an environment of innovation, empowerment and participation of citizens, businesses and other actors in creating their future, through their choices and decisions. The strategies new thinking of innovation, based on the concept of open innovation ecosystems, global innovation chains, and on citizens’ active involvement in order to innovate the urban development. the creation of new forms of collaboration among local governments, research institutes, universities, citizens and businesses. The objective

Chiara Berti, Martina Calovi, Jaeseok Kim

User Driven Innovation

Goal: city as the important testing environments for digital services. Projects Digital urban services and Open public data

Chiara Berti, Martina Calovi, Jaeseok Kim

• 1. OPEN CITIES

Effects of Open Innovation

Chiara Berti, Martina Calovi, Jaeseok Kim

Introduce external idea License–out of internal knowledge Evaluate internal idea through external sight

• 2. PRIVATE FIRMS -

Chiara Berti, Martina Calovi, Jaeseok Kim

• 1. Introduce external idea
• Save money & resource
• Increase the effect of R&D

Tetra Pak

• Sterilized package material
• Collaboration a related company
• Reduction of development period
• Increased market share

Effects of Open Innovation

• 2. PRIVATE FIRMS -

Chiara Berti, Martina Calovi, Jaeseok Kim

• 2. License–out of internal knowledge
• Create additional sales profit
• Motivate workers

$3 billion(1980) $110 billion(2007)

$2 billion per year

Effects of Open Innovation

• 2. PRIVATE FIRMS -

Chiara Berti, Martina Calovi, Jaeseok Kim

• 3. Evaluate internal idea through external sight
• Measure value on the project
• Determine future direction

License - out

Effects of Open Innovation

• 2. PRIVATE FIRMS -

Chiara Berti, Martina Calovi, Jaeseok Kim

• 3. NON PROFIT ORGANIZATIONS

“To me it feels like it’s bigger than just Cancer Research – it feels like the way to do things in the future”

• Bianco Cowthorne, Participant

Chiara Berti, Martina Calovi, Jaeseok Kim

• 4. OPEN GOVERNMENT

Innovation Network Corporation of Japan (INCJ)

INCJ is a unique public-private partnership aimed at promoting innovation and enhancing the value of businesses in Japan, was launched in July 2009.

Chiara Berti, Martina Calovi, Jaeseok Kim

• 5. SMEs

Customers place to Criotec problems related to the plants that often are new and over the today's technological knowledge Collaborating with basic research centres is extremely motivating for Criotec. Striving to "go beyond" limits is an attitude acquired by working in close contact with researchers.

Chiara Berti, Martina Calovi, Jaeseok Kim

…WHAT’S NEXT?

Closed Innovation Open Innovation Democratizing Innovation Open Enterprise

Chiara Berti, Martina Calovi, Jaeseok Kim

…………..WHAT’S NEXT?

Creative Commons???

Chiara Berti, Martina Calovi, Jaeseok Kim