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Chas Dorman Director of Social Media – Penn Athletics @ChasDorman dorman@upenn.edu
Chas Dorman Director of Social Media Penn Athletics @ChasDorman - - PowerPoint PPT Presentation
Chas Dorman Director of Social Media Penn Athletics @ChasDorman - - PowerPoint PPT Presentation
Chas Dorman Director of Social Media Penn Athletics @ChasDorman dorman@upenn.edu YOU ARE WHAT YOU SHARE. Its Where Your People Are Its Where Your People Get Information Its Where Your People Share Information
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- It’s Where Your People Are
- It’s Where Your People Get Information
- It’s Where Your People Share Information
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- The Big Three: Facebook, Instagram, Twitter
- Facebook: 1.5 Billion Daily Active Users
- 21% Of Facebook Users Are Between 13-24
- 50% of Facebook Users Are Between 35-64
- Instagram: 500 Million Daily Active Users
- 38% Of Instagram Users Are Between 13-24
- 27% Of Instagram Users Are Between 35-64
- Twitter: 126 Million Daily Active Users
- 16% Of Twitter Users Are Between 13-24
- 63% Of Twitter Users Are Between 35-64
- Snapchat…
Facebook = Family Instagram = Athletes Twitter = Recruiting
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- A One-Stop Storefront Window For Your Brand
- “Free” Marketing
- Logo & Marks
- Mission & Vision
- A Shared, Connective Experience
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Recruiting Revenue Engagement
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- One Voice
- Defined Roles
- Consistent Shape
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- What Do We Stand For?
- What Is Our Organization’s Tone?
- Different Voice For Different Apps
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- Who Leads Our Social Strategy?
- Who Has Access To Our Accounts?
- What Messaging Is Important To Our
Organization?
- Who In Our Organization Can Help?
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- Plan Ahead
- Have A Consistent Look
- Utilize Technology
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- You Have Your Social Strategy
In The Palm Of Your Hand
- iMovie, Adobe Clip
- Chas Dorman’s Seal Of Approval
- DJI Osmo Camera & App
- ImgPlay App
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- With Great Power Comes Great Responsibility
- They’re Always Interviewing
- We’re Always Watching
- Opportunity vs. Conformity
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