Chas Dorman Director of Social Media Penn Athletics @ChasDorman - - PowerPoint PPT Presentation

chas dorman director of social media penn athletics
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Chas Dorman Director of Social Media Penn Athletics @ChasDorman - - PowerPoint PPT Presentation

Chas Dorman Director of Social Media Penn Athletics @ChasDorman dorman@upenn.edu YOU ARE WHAT YOU SHARE. Its Where Your People Are Its Where Your People Get Information Its Where Your People Share Information


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Chas Dorman Director of Social Media – Penn Athletics @ChasDorman dorman@upenn.edu

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“YOU ARE WHAT YOU SHARE.”

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  • It’s Where Your People Are
  • It’s Where Your People Get Information
  • It’s Where Your People Share Information
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  • The Big Three: Facebook, Instagram, Twitter
  • Facebook: 1.5 Billion Daily Active Users
  • 21% Of Facebook Users Are Between 13-24
  • 50% of Facebook Users Are Between 35-64
  • Instagram: 500 Million Daily Active Users
  • 38% Of Instagram Users Are Between 13-24
  • 27% Of Instagram Users Are Between 35-64
  • Twitter: 126 Million Daily Active Users
  • 16% Of Twitter Users Are Between 13-24
  • 63% Of Twitter Users Are Between 35-64
  • Snapchat…

Facebook = Family Instagram = Athletes Twitter = Recruiting

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  • A One-Stop Storefront Window For Your Brand
  • “Free” Marketing
  • Logo & Marks
  • Mission & Vision
  • A Shared, Connective Experience
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Recruiting Revenue Engagement

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  • One Voice
  • Defined Roles
  • Consistent Shape
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  • What Do We Stand For?
  • What Is Our Organization’s Tone?
  • Different Voice For Different Apps
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  • Who Leads Our Social Strategy?
  • Who Has Access To Our Accounts?
  • What Messaging Is Important To Our

Organization?

  • Who In Our Organization Can Help?
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  • Plan Ahead
  • Have A Consistent Look
  • Utilize Technology
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  • You Have Your Social Strategy

In The Palm Of Your Hand

  • iMovie, Adobe Clip
  • Chas Dorman’s Seal Of Approval
  • DJI Osmo Camera & App
  • ImgPlay App
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  • With Great Power Comes Great Responsibility
  • They’re Always Interviewing
  • We’re Always Watching
  • Opportunity vs. Conformity
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