Chas Dorman Director of Social Media Penn Athletics @ChasDorman - PowerPoint PPT Presentation

Chas Dorman Director of Social Media – Penn Athletics @ChasDorman dorman@upenn.edu

“YOU ARE WHAT YOU SHARE.”

 It’s Where Your People Are  It’s Where Your People Get Information  It’s Where Your People Share Information

 The Big Three: Facebook, Instagram, Twitter  Facebook: 1.5 Billion Daily Active Users  21% Of Facebook Users Are Between 13-24 Facebook = Family  50% of Facebook Users Are Between 35-64 Instagram = Athletes  Instagram: 500 Million Daily Active Users Twitter = Recruiting  38% Of Instagram Users Are Between 13-24  27% Of Instagram Users Are Between 35-64  Twitter: 126 Million Daily Active Users  16% Of Twitter Users Are Between 13-24  63% Of Twitter Users Are Between 35-64  Snapchat…

 A One-Stop Storefront Window For Your Brand  “Free” Marketing  Logo & Marks  Mission & Vision  A Shared, Connective Experience

Recruiting Revenue Engagement

 One Voice  Defined Roles  Consistent Shape

 What Do We Stand For?  What Is Our Organization’s Tone?  Different Voice For Different Apps

 Who Leads Our Social Strategy?  Who Has Access To Our Accounts?  What Messaging Is Important To Our Organization?  Who In Our Organization Can Help?

 Plan Ahead  Have A Consistent Look  Utilize Technology

 You Have Your Social Strategy In The Palm Of Your Hand  iMovie, Adobe Clip  Chas Dorman’s Seal Of Approval  DJI Osmo Camera & App  ImgPlay App

 With Great Power Comes Great Responsibility  They’re Always Interviewing  We’re Always Watching  Opportunity vs. Conformity