Change in Higher Education Scott Jeffe, Vice President, Research, - - PowerPoint PPT Presentation

Scott Jeffe, Vice President, Research, RNL+Converge Susan Aldridge, President, Drexel University Online (Ret.)

Trends Driving Innovation and Change in Higher Education

NAICU Annual Meeting & Advocacy Day February 3, 2020

Your Presenters

Scott Jeffe

Vice President, Graduate and Online Research Ruffalo Noel Levitz

Susan Aldridge

Higher Education Leader, Strategist, and Futurist

Trends Driving Innovation and Change is a two-part discussion:

• 1. Trends Most Likely Affect What We Do: 2019

trends and developments will affect institutional focus – particularly on non-traditional audiences.

• 2. How Institutions Can Respond: Bold leadership

will be required of institutions that will triumph in these competitive times.

Today’s Presentation

• 1. 2019

Developments “Ripped From The Headlines”

Online Enrollment is Greatest Growth Source Business: MBA softening, but others growing Addressable Market of Undergrad Adult is Defined Employers’ Demands – Skills Needed – Are Changing Institutional Leaders are Concerned About Ability to Compete

5 Trends Driving the Innovation Imperative

The Challenge Summed Up in One Chart

Source: Varying Degrees, 2019. New America Foundation. A survey of 2029 Americans

National Student Clearinghouse reports in “Term Enrollment Estimates - Fall 2019”:

• Overall YoY Enrollment declined by

1.3%

• Private For-Profits worst hit: -2.1%
• Two-Year Publics: -1.4%
• Four-Year Publics: -1.2%
• Private Non-Profits: -.6%

”Enrollment Dropped 1.3% This Fall. Not Every State Tells the Same Story”

• 1.3%
• Chronicle of Higher

Education, 12/19/2019

”Enrollment Dropped 1.3% This Fall. Not Every State Tells the Same Story”

IPEDS reports 3.5% growth of students taking SOME online (6.7% in 2017) and 5% ALL online courses 4.2% in 2017):

• 3.3m students enrolled in all online

courses – 157k more online students.

• Online students comprise 16.3% of

all enrollment (15.4% in 2017)

• 14% of all Undergrad 4-year and

31% of all Graduate Students

”More Students Study Online, But Rate of (partial online) Growth Slowed in 2018”

+5%

• Inside Higher

Education, 12/11/2019

”More Students Study Online, But Rate of Growth Slowed in 2018”

1,519,949, 14% 1,244,151, 13% 7,112,910, 72%

Undergraduate: 4-Year

932,845, 31% 274,520, 9% 1,828,548, 60%

Graduate

”More Students Study Online, But Rate of Growth Slowed in 2018”

A new report from GMAC reports that Fall 2019 business school apps are down 3.1%. Other news includes:

• MBA apps declined by 6.9% YoY,

compared with 3.7% growth in 2018, and 9.5% in 2017.

• 53% report declines in apps, 40%

report growth.

• Other business master’s report

5.4% growth in apps (but only represent 1/3 of all apps).

“More Ominous Signs for M.B.A. Admissions”

• 6.9%
• Inside Higher

Education, 11/11/2019

“More Ominous Signs for M.B.A. Admissions”

”More Ominous Signs for M.B.A. Admissions”

A new report from National Student Clearinghouse finds that only about 10 percent of the 36m adults with some college, no degree are most likely to finish:

• More than 6m adults have joined

the 29m reported 5 years ago.

• Those with 2+ years (3.5m) are

significantly more likely to reenroll – and finish.

• These students are younger and

closer to their last enrollment.

“Why Stopped Out Students Reenroll”

10%

• Inside Higher

Education, 10/31/2019

”More Students Study Online, But Rate of Growth Slowed in 2018”

”More Students Study Online, But Rate of Growth Slowed in 2018”

The World Economic Forum indicates that 54% of workforce will require reskilling/upskilling. Other Findings:

• By 2022, 27% of all positions will

be NEW jobs that didn’t exist before 2018 (in 2018 is was 16%)

• H.E. institutions are the preferred

provider of 50-63% of businesses.

• 84% plan to deal with new skill

requirements by hiring new people with the skills (72% will retrain)

“By 2022, no less than 54% of the workforce will require significant reskilling”

54%

• The Future of Jobs,

World Economic Forum, 4/2018

“By 2022, no less than 54% of the workforce will require significant reskilling”

“By 2022, no less than 54% of the workforce will require significant reskilling”

“By 2022, no less than 54% of the workforce will require significant reskilling”

New ACE survey finds that only 36% of institutional leaders are “very confident” that they can effectively address the needs of non-traditional populations. Other Findings:

• 86% believe that competitive intensity

will increase

• 77% see existing institutions seeking

to grow market share is greatest threat

• 25% see educational technology as a

serious expense issue

• 35% have strategic plans past 5 years.

“University Leaders Raise Concerns About Adapting to Market Forces…”

36%

• The Transformation-

Ready Higher Education Institution, ACE, 10/21/2019

• 2. Leading Our

Institutions Into the Future

Creating a “Growth Mindset”

1

GROWTH MINDSET AND CULTURE Carol Dweck

We can grow our brain’s capacity to learn and to solve problems.

*Growth: Differentiation and

Scalability *Shared Accountability for Growth *Reportable Metrics for Every Team *Improving Internal Processes *Define Authority for Restricting Growth

• 1. STUDENTS PREFER ENGAGING COURSES
• 2. TECHNOLOGY-ENHANCED COURSES

SUPPORT FACILITIES MANAGEMENT

• 3. COST OF ONLINE DELIVERY IS LESS
• 4. REVENUE STREAMS ARE DIVERSIFIED
• 5. INCREASED OPPORTUNITY FOR

CORPORATE HUMAN CAPITAL UPSKILLING

ONLINE AND ADULT STUDENTS ARE KEY MARKETS FOR GROWTH

DATA- INFORMED DECISION- MAKING

2

• COSTS OF COURSE DELIVERY
• MARKET RESEARCH
• STUDENT ACQUISITION COSTS
• ONLINE AND ADULT STUDENTS ARE

DIFFERENT!

• ADULTS SELECT INSTITUTIONS BASED UPON

PROGRAMS, REPUTATION AND COSTS

DATA-INFORMED DECISIONS

• MARKETING AND RECRUITMENT

MUST BE LED BY EXPERTS IN SEM, SEO FOR ADULT STUDENTS

• ADULT SERVING DIVISIONS SERVE

AS A GREENHOUSE FOR THE UNIVERSITY

COMPETITION

3

WHO’S DOMIN INATING TING THE E MARK RKET? ET?

vs.

WHO’S THREA REATE TENIN NING IN IN TH THE E MARK RKET? ET?

IVYS TESTING THE MARKET

• University of Pennsylvania
• Harvard University
• Yale University

The threat is above us: Superior Brand, Discounted Price

COMPETITION FOR STUDENTS

• Strategic Online Programs

aligned to University’s expertise and competitive advantage

• Efficient Admission,

Enrollment, Transfer Credit and Financial Aid Processes

• Rolling Term Starts

g

ADDRESSING THE SKILLS GAP:

By 2022, 54% of all employees will require significant re-skilling and upskilling

ACCORDING TO THE World Economic Forum

35% need additional training up to 6 months 9% need additional training 6 to 12 months 10% need more than a year

– Corporate Partners Limit Access: HR – Venture Capital and Corporate Partners: Guild Education; InStride (ASU) – Corporations want credentials tied to urgent human capital needs – Modified schedules, courses vs degrees, certificates; Online vs f2f

Competition for Corporate Partnerships

Using Technology for Competitive Advantage

4

education APPS

King Tut VR

DREXEL UNIVERSITY ONLINE

Virtually Inspired

Showcasing Innovations in Online Learning

virtuallyinspired.org

Educating the Next Generation Workforce

Preparing Students to Meet Employers’ Needs and Expectations

The Online Classroom

• f the Future

Exploration of the Virtual Learning Experience of the Future

Q&A

Thank you!

Scott Jeffe scott.jeffe@ruffalonl.com (p) 917.923.2155 Susan Aldridge susanaldridge1124@gmail.com www.Drsusanaldridge.org