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Challenges around Execution and Evaluation of Innovative Study Designs and their use in Regulatory Decision-Making: A Reflection from a Pharma Company Rebecca Lumsden, PhD - Director, Europe & International Regulatory Policy The Case for


  1. Challenges around Execution and Evaluation of Innovative Study Designs and their use in Regulatory Decision-Making: A Reflection from a Pharma Company Rebecca Lumsden, PhD - Director, Europe & International Regulatory Policy

  2. The Case for Changing the Approach: Rise of Personalised Medicines 1 Private Confidential

  3. Current pathways are expensive and slow in New therapies don’t reach patients until getting new therapies to patients here Regulatory Drug Pre Clinical Clinical Trials Review Discovery Testing Negotiation for Reimbursement Phase 3 Phase 1 Phase 2 Closed & Open Innovation Pre-Clinical Research EMA Approval for Sale 27 member States HTA Approval 5,000 EMA Filing 1 250 PhV 5 10,000 Therapy Compounds Therapies Monitoring Compounds Number of Patients/Subjects 100-500 1000-5000 20-100 3 – 6 Years 6 – 7 Years 2 – 5 Years $2 - $4 Billion USD Total Cost: Sources: Drug Discovery and Development: Understanding the R&D Process, www.innovation.org; CBO, Research and Development in the Pharmaceutical Industry , 2006; 2 Forbes, Matthew Herper , “The Truly Staggering Cost Of Inventing New Drugs”, February 10, 2012 Private Confidential

  4. Many Different Trial Designs to Choose From… Enhanced Use of RWE in Clinical Trials RWE for indirect comparisons Model Informed Drug Development Modelling, simulation & extrapolation Complex Innovative Trial Designs Adaptive statistics Umbrella & Basket studies Platform studies with Master protocols, Historical controls Biomarker validation 3 Private Confidential

  5. Acceptability of New Evidence Sources Novel data gathering methods Electronic medical records, patient registries (RWE) Wearable devices, phone applications Novel data assessment methodologies AI & digital Tools Study Designs & Analyses Decision-making based on novel approaches 4 Private Confidential

  6. The RWE Environment is Changing 5 Private Confidential

  7. …..but we are not there yet… Two Case Examples with Different Outcomes • RWE to support potential accelerated approval of an immunomodulator for a life- and organ-threatening autoimmune disease. Regulatory and reimbursement authorities showed a generally positive response to the use of RWE in granting conditional approval in area of high unmet medical need leading to a faster and lower cost development. • MAH proposal to conduct a RWE study to meet a specific regulatory obligation for an oncology product rejected. Response was that ‘RWE data would not provide a decisive comparison, since there could be a lot of bias and data analysis can be problematic’ . It was explicitly stated that they wanted data owned and generated by the company (i.e. conduct a confirmatory RCT). 6 Private Confidential

  8. Complex Innovative Design Trials Innovative clinical trial designs can speed up drug development without lowering scientific and regulatory standards Benefits well documented Accelerate drug development and approval Increased and earlier patient access to targeted therapies Efficiently study multiple compounds / multiple targets in one operational set-up Identify ineffective medicines earlier, reduce failure rate in Phase III and patient exposures to ineffective drugs Caveat: such designs are not suitable for every development question 7 Private Confidential

  9. Modelling & Simulation to Model Informed Drug Discovery & Development (MID3) EMA Extrapolation Framework Global Regulators are embracing MID3 FDA PDUFA VI Complex Innovative Model-informed Drug Biomarker Trial Designs Development Qualification opportunity Real World Evidence Benefit/Risk Patient Voice Assessment PMDA China 8 Private Confidential

  10. Case Study: Modified Release Product – High Impact – Replaced Need for Study Traditional Approach to register a modified release product Bioavailability Clinical Efficacy Trial Trials MIDD Approach: PK/PD Bridge PK/PD BRIDGE Bioavailability • PK-PD well understood Trials • Predicted equi- efficacious • Safety assured (equivalent or lower concentrations) • No Efficacy Trial But…. Approach not accepted by all decision-makers 9 Private Confidential

  11. Experience of complex trial designs varies ) 10 Private Confidential

  12. Longest experience is with adaptive designs where more complex designs have emerged 11 Private Confidential

  13. Other examples of complex clinical trial designs published in the literature Patients can benefit from advances in clinical trial designs as trials are designed with patients in mind, to be more efficient leading to improved decision-making 12 Private Confidential

  14. ….but convincing decision - makers is not easy… 13 Private Confidential

  15. CTFG Paper on Complex Clinical Trials answers many questions but still poses many challenges Section 3: Potential Opportunities and Challenges of Complex Clinical Trials 14 Private Confidential

  16. Questions to Consider: We are moving forwards, but how can we move forwards, faster? What will ill it it tak ake for or decis ision-makers to o regularly con onsider dif ifferent evid vidence so sources an and in innovative tria trial l desi signs for decis ision-makin ing? What ar are th the blo lockers an and how do o we overcome th them? For in industry ry to o embrace in innovativ ive tria trial l desi signs on on a a systematic bas asis is, we need predictabili ility of of ou outcome – how can an th this is be ach achie ieved? 15 Private Confidential

  17. Thank you.

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