CERTIFICATE IN BUSINESS MANAGEMENT 2016 Instructions to candidates - PDF document

CERTIFICATE IN BUSINESS MANAGEMENT 2016 Instructions to candidates You are allowed three (3) hours to answer this question paper. You are strongly advised to carefully read ALL the question requirements before attempting the question. Paper consists of SEVEN (7) questions. Answer Question 1 – COMPULSORY. Answer ANY THREE (3) other questions of your choice. Answers for Question 1 should be written on the question paper itself. Answers for other questions should be written in the answer book. Formula sheet(s) will be provided to you as a separate hand-out. Use of a non-programmable calculator is permitted. Marks for each question are shown in [ ] Write your candidate number, course name, full name and date in the spaces provided on the front of the answer book. Candidate No. Candidate Name Date Page 1 of 12

Question 1 – Compulsory Answer ALL questions (a-h) Using the information in the following paragraphs answer the questions below: a) Starbucks: Managing Internationally Starbucks sells coffee, pasties, confectionery and coffee related accessories through over 18,000 retail stores – about 13,000 in the United States and 5,000 in more than 50 countries. The company’s managers adapted the business to local tastes – such as offering curry puffs and meat buns in Asia where people prefer to eat something while having coffee. State three (3) elements of the external business environment and describe its impact on Starbucks in overseas markets. [5 marks] …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ………………………………………………...………………………………………………………… …………………………………………………………………………………………………………… ………………………………………………...………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ………………………………………………...………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ………………………………………………...………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ………………………………………………...………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… Page 2 of 12