CEO Visit Inverness Loch Ness The development of the Loch Ness 360 - - PowerPoint PPT Presentation

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CEO Visit Inverness Loch Ness The development of the Loch Ness 360 - - PowerPoint PPT Presentation

Graeme Ambrose CEO Visit Inverness Loch Ness The development of the Loch Ness 360 Trail Loch Ness Visitor Survey 14 per head day visitor spend average for Highlands - 54 83 per head overnight stay average for the


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Graeme Ambrose CEO Visit Inverness Loch Ness The development of the Loch Ness 360° Trail

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  • £14 per head day visitor spend – average for Highlands - £54
  • £83 per head overnight stay – average for the Highlands - £123
  • Less than 40% of spending retained in the local economy
  • Value of tourism to the destination - £25M
  • Supporting 770 FTE jobs

Loch Ness Visitor Survey

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Online - Der Spie iegel – July 2018

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In In prin int – Reis iseZeit – August 2018

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On radio - Deutschlandfunk

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On radio - Deutschlandfunk

“A Sunday stroll. The starting point for the new Loch Ness 360 is the 50,000 inhabitant city of

  • Inverness. Inverness is busy with visitors

throughout the summer……..”

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Loch Ness 360° – 2020 Planned Event

  • 3 day event based in 3 communities around Loch Ness
  • Core activities for participants to choose from:
  • Run/walk 3 marathons over 3 days on the LochNess360°
  • 24 hour limited 70 mile + ultra marathon on the LochNess360°
  • Long distance mountain bike option available for cyclists
  • Finish of each activity to coincide on last day in same community
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Thank You