Census 2020 Complete Lydia Mihalik Director Count Commission Ohio - PowerPoint PPT Presentation

Census 2020 Complete Lydia Mihalik Director Count Commission Ohio Development Services Agency August 25, 2020

Update / Overview Plan now until Where Ohio September 30 th Commission Ask Stands Deadline U.S. Census Q&A Bureau Update

Response Rates by State As of August 20, 2020

Response Rates and Non-Response Follow-Up (NRFU) 2020census.gov/en/response-rates/nrfu.html The U.S. total is 71.6%

Response Rates by County Ohio Self-Response Counties that reported under 50% response rate 68.2% May meeting – Now Aug 20 Final 2010 County May 7 Total/Internet Self-Response Ottawa* 43.8 48.4/36.2 51.8 Harrison* 47.0 54.7/23.3 58.6 Morgan* 49.1 56.9/18.3 57.2 Vinton* 49.3 57.1/20.2 63.9 Meigs 49.9 58.9/24.7 64.7 *Lowest Ohio counties in response rate as of August 20, 2020

Action Plan Governor Director Local Community Partners/State Agencies • Mention in weekly • Earned Media • Insert DSA’s easy graphic briefings • Social Media with links in all • Social Media • Op-Ed and/or communication platforms • Participate in an Letter to the Editor (website, social media, AARP Tele-town Hall • Commission newsletters etc.) • Email to all state Meeting • Use DSA’s social media employees • Participate in an elements AARP Tele-town Hall

Partner Campaign: AARP Campaign Tele-town Hall • 5-week campaign beginning mid-August • Targeting 150,000 callers in five key counties • Combination of earned, paid social, organic • Guest presentations social and paid media to raise awareness • Q&A • Main elements: newspaper, radio and • Automated phone system set up with option to streaming audio, plus connect directly to the Census toll-free number • targeted social media campaign using the at the conclusion of the meeting. AARP social channels, • statewide audio news release and an email to the members in those areas. • Targeted to the five areas: Ottawa, Harrison, Morgan, Vinton and Pike.

Commission Members • Lead a Town Hall call with community • Write an Op Ed and/or Letter to leaders the Editor • Contact local faith leaders and ask • Put a link to my2020census.gov them to include a census message to on your social media platforms congregants • Remind your family and friends to complete if they have not already done so

Social Media Hashtags • Quick and easy way to spread Regardless of your content the word copy or social media channel, please utilize at • Sample posts and graphics least one of the following are available on our website hashtags in your Census 2020 posts: • Can lift directly and use it from your own respective accounts #Census2020 Example Social Media Graphics #2020Census #Census • Continually check #BeCountedOH2020 Census.Ohio.Gov for more #BeCountedOhio materials #OhioCensusChallenge #BeCounted • Watch for an email

Rose Simmons Partnership Coordinator U.S. Census Bureau

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Self-Response Rate Summary As of 11:59 pm August 20, 2020 National - 64.1% (94,800,000 households) Ohio - 68.2% (3,700,000 households) 13 2020CENSUS.GOV

Decline in State Rankings As of 8/20/2020 14 2020CENSUS.GOV

Ohio County and City Rankings As of 8/20/2020 15 2020CENSUS.GOV

Group Quarters Enumeration Operation : Group Quarters Enumeration is the U. S. Census Bureau’s special process for counting people who live or stay in group quarters during the 2020 Census. Because group quarters are owned or managed by a third party, the Census Bureau assists groups quarters administrators in responding to the census on behalf of residents to ensure a complete and accurate census count. 16 2020CENSUS.GOV

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36 Days Until September 30, 2020 The clock is ticking . . . There are no do overs What can you do? 22 2020CENSUS.GOV

Collaborate with Us! Host an MQA Census Invite a Census Reps will attend to Websites, Social Media, Representative to assist persons w/ & Newsletters Speak at an Event completing the census Conduct an interview Put a census message Host an MQA at Local with local media in utility bills Events Display or Distribute Post PSA’s on your Run Promotions on TV 2020 Census Materials website. and Radio 23 2020CENSUS.GOV

Questions/Comments?

Thank you! Reminder: Census.Ohio.Gov Updates New social media calendar and newsletters.