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Using Digital Tools to Engage Customers Sara Verrillo Digital - PowerPoint PPT Presentation

Mar 28, 2024 •415 likes •1.15k views

Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist Atlantic County Utilities Authority (ACUA) WHY? Customer Service Education Transparency & Good PR Brand Differentiator Thought Leadership Recruitment

  1. Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist Atlantic County Utilities Authority (ACUA)

  2. WHY?

  3. Customer Service

  4. Education

  5. Transparency & Good PR

  6. Brand Differentiator

  7. Thought Leadership

  8. Recruitment

  9. Traffic

  10. WHAT?

  11. Website

  12. Engaging Website Attributes • User-Friendly • Responsive • Attractive Design • Updated Content

  17. Blogging

  18. BLOG • Become a thought-leader • Share your news Dive deeper into • Great for long-form content hot topics • Great for SEO

  19. Dive deeper into hot topics

  21. Highlight Local Efforts

  22. Share Your Story

  23. Social Media

  24. Facebook • Still the most popular! • Share photos, videos, articles, upcoming events • Create groups • Best for connecting with your local community

  25. Facebook Users • 79% of all U.S. adults are on Facebook

  26. Cons • Your followers may not always see your posts

  28. Facebook Groups • Great way to connect with specific groups of people • Ensures anyone in the group will see the posts you share

  29. Atlantic County ObLITTERaters 123 Members

  31. Twitter • “Tweet” limited to 280 characters • Use “hashtags” to search for and identify tweets

  32. Twitter

  33. Twitter Users • Reporters and news outlets • Industry peers • National and local

  34. Best For • Connecting with peers, reporters • Staying updated on news

  35. Cons • Feed updates so quickly • Character Limit

  38. Instagram Users • Image and short video platform

  39. Instagram Users

  40. Instagram Users • Over 90% of users under the age of 35

  41. Best For • Connecting with younger audience • Sharing behind-the- scenes photos or videos

  42. Cons • Can’t put live links in your comments

  43. LinkedIn • The professional social media platform • Online resume for individuals • Recruiting tool for companies

  44. LinkedIn Users • Professional organizations • Industry peers • Future Employees

  45. Best For • Promoting your skills • Connecting with peers • Sharing updates or industry news

  47. Snapchat • Record and send short videos/ photos

  48. Snapchat Users • 71% of users under age 34

  49. Best For • Sharing behind-the- scenes video • Creating custom GeoFilters

  50. Examples

  51. GET STARTED

  52. What You’ll Need • Dedicated person or multiple team members • Technical knowledge and creativity • Smartphone or camera to take photos/video

  53. Know What You Can Handle • Decide which platform is the best for you and try that first • Add others as you feel comfortable

  54. CREATING CONTENT

  55. Items and FAQs

  56. Engage residents – just ask!

  57. Use the Calendar as a Guide

  58. Use the Calendar as a Guide

  59. Use the Calendar as a Guide

  63. Videos Experiment with short or live videos to explain processes

  64. Connect with the Community

  65. Follow community members, promote your profile name

  66. Promote and Use Hashtags

  67. Find & Share Industry News Use hashtags for research, search #recycling

  68. Contests

  69. Advertising Facebook has greatest reach for little cost

  70. HELPFUL TIPS

  71. Always Remember to… • Be relevant to your community • Try something new, measure and reevaluate • Recycle (content)

  72. Resources Photo Editing/Video: Scheduling: – Canva – Buffer.com – Picmonkey – Hootsuite.com – Adobe Spark Other: – GifLab – VidLab – Government Social Media Organization - – iMovie GSMO.org – Buffer social media blog

  73. Connect with Us! www.acua.com Facebook.com/ACUA.Green Twitter.com/ACUA_Green Instagram.com/acua_green sverrillo@acua.com

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