Using Digital Tools to Engage Customers Sara Verrillo Digital - - PowerPoint PPT Presentation

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Using Digital Tools to Engage Customers Sara Verrillo Digital - - PowerPoint PPT Presentation

Mar 28, 2024 415 likes •1.15k views

Using Digital Tools to Engage Customers Sara Verrillo Digital Media Specialist Atlantic County Utilities Authority (ACUA) WHY? Customer Service Education Transparency & Good PR Brand Differentiator Thought Leadership Recruitment

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Using Digital Tools to Engage Customers

Sara Verrillo Digital Media Specialist Atlantic County Utilities Authority (ACUA)

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WHY?

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Customer Service

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Education

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Transparency & Good PR

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Brand Differentiator

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Thought Leadership

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Recruitment

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Traffic

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WHAT?

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Website

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  • User-Friendly
  • Responsive
  • Attractive Design
  • Updated Content

Engaging Website Attributes

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Blogging

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BLOG

Dive deeper into hot topics

  • Become a thought-leader
  • Share your news
  • Great for long-form content
  • Great for SEO
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Dive deeper into hot topics

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Highlight Local Efforts

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Share Your Story

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Social Media

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Facebook

  • Still the most popular!
  • Share photos, videos,

articles, upcoming events

  • Create groups
  • Best for connecting with your

local community

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Facebook Users

  • 79% of all U.S. adults are
  • n Facebook
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Cons

  • Your followers may not

always see your posts

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Facebook Groups

  • Great way to connect with specific

groups of people

  • Ensures anyone in the group will

see the posts you share

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Atlantic County ObLITTERaters

123 Members

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Twitter

  • “Tweet” limited to 280

characters

  • Use “hashtags” to search for

and identify tweets

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Twitter

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Twitter Users

  • Reporters and news
  • utlets
  • Industry peers
  • National and local
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Best For

  • Connecting with peers,

reporters

  • Staying updated on news
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Cons

  • Feed updates so quickly
  • Character Limit
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Instagram Users

  • Image and short video

platform

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Instagram Users

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Instagram Users

  • Over 90% of users

under the age of 35

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Best For

  • Connecting with younger

audience

  • Sharing behind-the-

scenes photos or videos

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Cons

  • Can’t put live links in your

comments

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LinkedIn

  • The professional social

media platform

  • Online resume for individuals
  • Recruiting tool for companies
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LinkedIn Users

  • Professional
  • rganizations
  • Industry peers
  • Future Employees
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Best For

  • Promoting your skills
  • Connecting with peers
  • Sharing updates or

industry news

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Snapchat

  • Record and send

short videos/ photos

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Snapchat Users

  • 71% of users under

age 34

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Best For

  • Sharing behind-the-

scenes video

  • Creating custom

GeoFilters

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Examples

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GET STARTED

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What You’ll Need

  • Dedicated person or multiple team members
  • Technical knowledge and creativity
  • Smartphone or camera to take photos/video
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Know What You Can Handle

  • Decide which platform is the best for you and try

that first

  • Add others as you feel comfortable
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CREATING CONTENT

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Items and FAQs

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Engage residents – just ask!

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Use the Calendar as a Guide

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Use the Calendar as a Guide

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Use the Calendar as a Guide

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Videos

Experiment with short or live videos to explain processes

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Connect with the Community

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Follow community members, promote your profile name

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Promote and Use Hashtags

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Find & Share Industry News

Use hashtags for research, search #recycling

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Contests

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Advertising

Facebook has greatest reach for little cost

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HELPFUL TIPS

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Always Remember to…

  • Be relevant to your community
  • Try something new, measure and reevaluate
  • Recycle (content)
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Resources

Photo Editing/Video: – Canva – Picmonkey – Adobe Spark – GifLab – VidLab – iMovie Scheduling: – Buffer.com – Hootsuite.com Other: – Government Social Media Organization - GSMO.org – Buffer social media blog

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Connect with Us!

www.acua.com Facebook.com/ACUA.Green Twitter.com/ACUA_Green Instagram.com/acua_green sverrillo@acua.com