CATALONIA AUDIOVISUAL LANDSCAPE Where is Catalonia? Barcelona - - PowerPoint PPT Presentation

CATALONIA AUDIOVISUAL LANDSCAPE

Where is Catalonia?

• 7,508,106 hab.
• 32,000 km²

Barcelona

Economic magnitudes of the audiovisual sector in Catalonia

Number of companies 1,628 Jobs 11,503 Turnover (millions €) 1,768

Source: IDESCAT. 2013

86.9 61.5 74.6 27.8 6.6 39.3 15.3

TV Radio Internet Newspapers Sunday supplements Magazines Regional publications

4

In 2015 Catalans dedicated almost 4 hours a day to watching TV (3 hours 54 minutes)

Media penetration in Catalonia

Source: 1st sweep EGM. 2016

Spanish channels Local channels

91 DTT channels

By service zone By ownership

Breakdown of DTT in channels in Catalonia

Catalan channels

Public channels Commercial channels

9 32 50 67 24

Source: BIAC 4. May 2016

6 public channels 3 commercial channels

9 Catalan channels

Language used: Catalan Language used: Catalan

Breakdown of Catalan DTT channels

7 public channels 25 commercial channels

32 Spanish channels

Language used: Spanish (except for regional sections) Atresmedia Televisión Mediaset España VEO Televisión NET Televisión Real Madrid Televisión 13 Televisión Radio Blanca Grupo Secuoy a

Breakdown of Spanish DTT channels

CRTVE

Language used: Spanish

New channel

50 local channels

Breakdown of local DTT channels

11 public channels

Language used: Catalan

39 commercial channels

Language used: Catalan

(…) (…)

Penetration of television in Catalonia

Spanish TV Catalan TV Speciality TV Pay Speciality TV

% of DTT viewer

54.2 29.6 25.6 17.0

Source: 1st sweep EGM. May 2016

Television audiences per channel in Catalonia

2015

12.5 11.3 11.6 7.3 6.6 7.0 3.8

Source: Kantar Media

By service zone By ownership

779 radio frequencies

Spanish FM frequencies Local FM frequencies Catalan FM frequencies Commercial Public

199 580 155 299 325

Breakdown of radio broadcasters in Catalonia

Source: BIAC 4. May 2016

Language used: Catalan

280public stations

Language used: Spanish (except Ràdio 4)

5 Spanish stations 3 Catalan stations

Public radio in Catalonia

Language used: Catalan

272 local stations

(…)

• BIAC. Núm. 3. Gener de 2016

15

Commercial radio in Catalonia 41 commercial stations

19 local station 7 Catalan station 15 Spanish station

(…) (…) (…)

Source: Consell de l’Audiovisual de Catalunya. April 2016

30.5 36.7

General radio Speciality radio % of total population surveyed (6,285,000)

Penetration (%, day prior to interview)

34.1 3.3

Music radio News radio

Speciality radio

Penetration of radio

Source: 1st sweep EGM. 2016

Radio audiences in Catalonia

178,000 115,000 103,000 746,000 586,000 400,000

Source: 1st sweep EGM. 2016

44.0% 71.3% Radio in Spanish Radio in C atalan

Breakdown by consumption language out of total listeners

Language of radio

Source: 3rd sweep EGM. 2015

How do we get our news?

0.2 3.4 3.6 3.8 4.0 4.2 8.0 9.1 10.3 11.6 41.7 Don't know Cuatro Canal 3/24 8tv Other channels No usual channel laSexta Antena 3 Telecinco La 1 TV3

20

Almost 42% of those choosing television for their news prefer the news programmes on

• TV3. This is followed, at thirty points'

distance, by the Spanish public television channel, Telecinco, Antena 3 TV and laSexta.

Favourite TV channels for watching the news. 2015

News consumption in the media

Source: 3rd sweep EGM. 2015

0.1 2.6 2.7 4.4 4.6 4.8 5.4 7.2 13.5 26.0 28.6 Don't know RAC105 RNE Catalunya Informació COPE No usual broadcaster Onda Cero Other broadcasters SER RAC1 Catalunya Ràdio

21

On the radio, Catalunya Ràdio is the highest ranking broadcaster chosen by those who usually get their news via this medium, closely followed by RAC1. Favourite radio broadcaster for listening to the news. 2015

News consumption in the media

Internet

Internet penetration in Catalonia has increased slightly compared with the previous sweep, going from 73.2% to 73.9% of the population.

40.0 65.4 78.7 87.5 91.1 93.4 93.6 65 plus 55 to 64 45 to 54 35 to 44 25 to 34 20 to 24 14 to 19

Internet user profiles in Catalonia

Source: 3rd sweep EGM. 2015

42.4 22.7 21.1 11.5 6.1 5.4 1.0 55.0 29.9 28.6 15.6 6.6 7.3 1.3 Total audiovisual content Internet TV (last 30 days) Watching videos Listening to live music online Internet radio Watching TV programmes and series/films Listening to/downloading podcasts % of the total population surveyed (6,285,000) % of internet use (4,644,000)

Use of the internet to consume audiovisual content

More than half the people who connect to the internet consume audiovisual content, principally TV and videos.

Consumption of online audiovisual content

Source: 3rd sweep EGM. 2015

Devices PC/laptop 85% Smartphone 41% Tablet 32% Smart TV 27% TV + hard drive 23%

Use of devices to consume audiovisual content

Consumption of online audiovisual content

Source: 3rd sweep EGM. 2015

Use of the internet to consume audiovisual content

Consumption of online audiovisual content

2 6 7 9 10 12 14 14 14 16 17 23 24 24 26 28 31 33 35 47

Other Magazines Reality shows Programmes only on the internet Music programmes Adult content Live events Cartoons/animation News Travel Culture, education, documentaries... Film trailers Series produced in Spain Sports YouTubers and influencers Videoclips Television a la carte Film Series produced abroad YouTube (not counting YouTubers)

Advertising

Evolution of the advertising investment in the Catalan media (in M€)

Source: Arce Media, elaborated by Media Hotline

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