Capital Markets Day January 15, 2019 www.pelatro.com Confidential - - PowerPoint PPT Presentation

Confidential 1

www.pelatro.com

Capital Markets Day

January 15, 2019

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Presentation Team

Subash Menon

Managing Director

Subash co-founded Pelatro in April

• 2013. Prior to Pelatro, Subash was the

CEO and Founder

• f

Subex – a company he transformed from a systems integrator in telecoms hardware to a global leader in telecoms software for business

• ptimisation.

Subash also guided Subex through a successful IPO in 1999 and through seven acquisitions in the UK, US and Canada.

Nicholos Hellyer

Finance Director Nic is a Chartered Accountant and former investment banker of over 25 years

• f

experience. Nic spent the majority of his banking career at UBS and HSBC, advising on a wide range of transactions including public takeovers, private M&A, IPOs and other equity fund raisings. Nic has also spent time in industry as CFO of Buddi Limited and as a Partner at Opus Corporate Finance.

Customer Representative – Mr T V T Chari, Non Executive Director Dialog Axiata and Ncell Axiata. Over 36 years of experience in telecom and technology with about 15 years

• ut of that in C-level.

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Today’s Agenda

• Pelatro by Subash Menon and Nic Hellyer
• Brief overview of Pelatro
• Pelatro's relevance and prospects
• Customer testimonial by Mr T V T Chari
• Overview of the telecom industry and its future
• Opportunities for Pelatro
• Demo of mViva by Subash Menon
• Q&A

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• Provider of customer engagement software to telcos to enable relevant, contextual and personalised

interactions with subscribers to increase the telco’s revenue and reduce churn

• Headquartered and listed in the UK with offices around the world and employing about 110 people
• Currently serving 14 telco customers (up from 6 in 2017) who collectively have c350 mln subscribers
• Acquired certain assets of Danateq to expand customer base and product offering
• Strategic move resulting in entry into two large telco groups (Telenor and SingTel) and into Central

Europe

• Large pipeline and long sales cycle provides excellent visibility – currently $4.4 million for 2019
• Well positioned in a fast growth space
• Large telco groups as referenceable customers, advanced technology, high profitability, cash positive

Pelatro Overview

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Mobile – Centre of the B2C World

Banking Retail Financial Services Insurance

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Vision

Subscriber

Contextual Marketing

Subscriber Data Subscriber Database Subscriber Data Tier Data

Loyalty

Tier & Redemption Data Third Party Data Non Telco Data Campaign Response

Data Monetisation

Subscriber Data Response Campaign Response Campaigns

Gamification

Game Results Interactions with Enterprise Subscriber Data Response Games

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mViva Multichannel Marketing Hub

Contextual Marketing Solution Gamification Intelligent Notification Manager Loyalty Management Solution Emergency Credit Solution Data Monetization Platform

“A platform which orchestrates a company's communications and

• ffers to customer segments across

multiple channels”

• Gartner 2018

Multichannel Marketing Hub

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Competitive Positioning

CLM Platform Requirements Solutions Party A Party B Party C Party D GUI Very easy to use intuitive graphical user interface with self explanatory navigation X √ √ √ × Drag and drop elements to easily draw and represent the logical flows √ √ √ √ √ Easy enough for marketers to develop and run campaigns through the platform without the need for technical skills or people; X √ X X X Easy to read and understand campaign exploration/diagnostic reports √ √ √ √ √ Approvals & Workflow Able to create workflows for different campaign categories to get approvals from various stakeholders √ √ X X X To be able to edit workflows anytime during the approval process. √ √ X X X To get notified by the platform by email of a pending campaign approval √ √ X X X Be flexible to route to a secondary approver incase the primary approver is not available. √ √ X X X To be able to route the campaign configuration through a review and approval process before launching to ensure QC is done √ √ X X X Campaign Platform To be able to easily identify and create events required for a campaign X √ √ √ √ Automatically track the events and send out offers to customer. X √ √ √ √ Automatically track the customer action taken and do the next steps like sending reminders/sending another offer after X days/hours X √ √ √ √ Able to send out automated scheduled offer reminders to customers √ √ √ √ √ Easy configuration of offers/SMS texts/Contact policies for a campaign √ √ √ √ √ Able to set global contact policies in addition to the campaign level policy. √ √ √ √ √ Able to configure and set up a campaign in minutes X √ √ √ √ Able to configure campaigns by a marketer with basic computer knowledge X √ √ √ √ Flexible enough to integrate with any data source to use the data for campaigns √ √ √ √ √ Able to maintain and retrieve campaign history for a subscriber with various parameters that may be agreed upon X √ X X X Suggest NBO for a customer depending on machine learning and past behavior of customers X √ X X X Slicing and dicing of subscribers to arrive at an appropriate segment which can be exported to send campaigns X √ X X X Ability to send personalised offer thresholds to different customers based on the customer insights X √ X X X What-if functionality for profitability prediction X √ X X X Ability to identify the popular/effective channel used by subscribers √ √ X X X

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Competitive Positioning Contd.

CLM Platform Requirements Solutions Party A Party B Party C Party D

Quality Checking/UAT Able to run test runs of a campaign to selected test numbers and do the complete campaign mechanics.

√ √ X X X

Able to create and manage new use cases, simulate them using real data, then launch and explore the performance results.

√ √ X X X

Able to generate report for the test runs conducted to validate the complete user experience

√ √ X X X

Integration Capabilities Able to integrate with multiple data sources for realtime or batch data streaming from various ecosystems

√ √ X X X

Able to connect to various broadcast platforms and able to retrieve the delivery report back to the NBA platform

√ √ X X X

Able to integrate, identify and target customers with geofencing location/network data

√ √ X X X

Able to integrate to a Loyalty platform and generate rewards based campaigns/redemptions/points update/reward utilization insights

X √ X X X

Able to read from our existing DWH or flat files to upload data for specific campaigns when needed.

√ √ X X X

Analytics/Reporting Extensive data exploration capabilities for campaign managers to drill down a segment and analyse

X √ X X X

Click through data segments and do comparison between multiple segments to arrive at a campaign

X √ X X X

Configurable Post campaign analysis reports with multiple tracking parameters

√ √ √ √ √

Able to schedule the reports and send it out to stakeholders in email/mobile

√ √ √ √ √

Ability to represent the insights or analyses in graphs with drilldown capability for easy understanding

√ √ √ √ √

Ability to allow data analysts to create models or import pre-built models within the platform

X √ √ √ √

Real time campaign tracking and reporting of campaign performance

X √ X X X

To generate Reward/Points utilization reports for Loyalty promotions

X √ X X X

Loyalty Able to integrate with Loyaly management platform and trigger rewards based on the customer's usage or CLV matrix

√ √ X X X

Able to track realtime usage or redemption of rewards/loyalty points and update the balance/redemption on loyalty platform

X √ X X X

Able to notify customers after each reward fulfillment or redemption

√ √ X X X

Able to track and generate reward redemption and reward fullfillment reports

√ √ X X X

Special Features Data Monetization capability

X √ X X X

Information dashboard for each subscriber

X √ X X X

Integration of NBA with call centre

X √ X X X

Multi segment campaign grid

X √ X X X

Champion Challenger campaigns

X √ X X X

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CMOs Focus Budget on Retaining & Growing

Source: Gartner 2018

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Telco Market Opportunity – Medium Term

Total : 12 Target Group : 5 Total : 116 Target Group : 60 Total : 140 Target Group : 120 Total : 160 Target Group : 105 Total : 34 Target Group : 26 Total : 56 Target Group : 46

North America Latin America Africa Europe Middle East APAC

• Overall market forecast to grow to US$ 2.7Bln in 2019
• CAGR from 2014 to 2019: 19%

Source: Markets & Markets 2016

• Overall market forecast to grow to US$ 2.7Bln in 2019
• CAGR from 2014 to 2019: 19%

Source: Markets & Markets 2016

362

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Key Financials – 2018

• Full year 2018 revenue and profit is line with expectations
• Group ended 2018 with gross cash of $2.2 million`- net cash of $1.8 million
• 2018H2 was cash positive
• Visibility for 2019 is $4.4 million
• Current pipeline is about $15 million

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Post IPO Events – A Review of 2018

Jan Apr Aug Sep Sep Sep Sep Oct Oct Dec Oct

Delivered 2017 as per the financials committed during the IPO Won the largest contract till date from Tele2 – US$1.7 million – achieved full visibility for 2018 revenue Raised £6 million Acquired certain business assets of Danateq – inorganic growth Entered Central and Eastern Europe Integrated the acquired assets with Pelatro within a few months Expanded product suite thereby offering Multichannel Marketing Hub – repositioning of Pelatro in a fast growing segment Added Loyalty Management Solution (LMS) to the Global FrameworkAgreement with Telenor – leveraging the newly acquired relationship Entered South Europe with Primetel, Cyprus win Won a contract from Telenor in Bangladesh (Grameenphone) for LMS Doubled customer base

• rganically and

inorganically – from 6 to 14

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Looking Forward

• Large market opportunity given the dynamics of the telco industry
• Highly differentiated offering delivering significant value to telcos positions Pelatro well as a

valuable partner

• Increasing proportion of recurring/repeat revenue
• Our current trading is in line with expectations and we look forward to the future with confidence

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www.pelatro.com

Thank You