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SPORTS DIRECT INTERNATIONAL PLC
Capital Markets Day
Wednesday 9 September 2015
Dave Forsey
CHIEF EXECUTIVE
Capital Markets Day Wednesday 9 September 2015 Dave Forsey CHIEF - - PowerPoint PPT Presentation
Capital Markets Day Wednesday 9 September 2015 Dave Forsey CHIEF - - PowerPoint PPT Presentation
SPORTS DIRECT INTERNATIONAL PLC Capital Markets Day Wednesday 9 September 2015 Dave Forsey CHIEF EXECUTIVE Agenda Welcome and Strategic review Dave Forsey, CEO 12:45 pm Baltics Market Joint Venture Are Altraja and Anti Kalle, Sportland
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3 SPORTS DIRECT INTERNATIONAL PLC / Capital Markets Day / Wednesday 9 September 2015
Aintree Glasgow Aintree
Agenda
Welcome and Strategic review Dave Forsey, CEO 12:45 pm Baltics Market Joint Venture Are Altraja and Anti Kalle, Sportland founders 1:00 pm Premium Lifestyle Division Dave Forsey, CEO 1:45 pm Outlook and Q & A Senior Management 2:00 pm Refreshments 2:15 pm Shirebrook Warehouse and Retail tour 2:30 pm Coaches depart for Chesterfield 4:00 pm
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Group Strategy: Review
4
- Unrivalled depth and breadth of product choice at
the best available prices
- Continuing roll-out of large format city centre stores
- Targeting c. 60 store openings across Sports Retail
this year
- Continued enhancement and investment in the
existing store portfolio
Aintree
SPORTS DIRECT INTERNATIONAL PLC / Capital Markets Day / Wednesday 9 September 2015
Glasgow Under Armour area: Glasgow
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Group Strategy: Review
5
- Leading European partner with third party brands
including Nike, Adidas, Under Armour and Puma
- Phase 3 of development of our Shirebrook
National Distribution Centre nearing completion
Aintree
SPORTS DIRECT INTERNATIONAL PLC / Capital Markets Day / Wednesday 9 September 2015
- Further combined gym and retail opportunities
in the UK
- Successful UK launch of Click and Collect
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6 SPORTS DIRECT INTERNATIONAL PLC / Capital Markets Day / Wednesday 9 September 2015
Sports Direct Campus, Shirebrook
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Brands: Wholesale
7
- Expected A&P spend FY16 between £10 and £20m
- Focus on heritage products within key Group brands
- Further develop business in the Americas and Asia
- Reduction in operating costs from the consolidation of back
- ffice functions
Aintree
SPORTS DIRECT INTERNATIONAL PLC / Capital Markets Day / Wednesday 9 September 2015
Brands: Licensing
- Licensing model still regarded as key driver of Brands Division
growth and profitability
- Focus on growth in the Americas, Middle East and Asia
- Sports Direct Retail licensing continues to grow with 14 stores
- pen in Malaysia and 13 open in the Middle East
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BALTICS PARTNERSHIP
SEPTEMBER 2015
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VIDEO
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AGENDA
- 1. Who we are
- 2. Why we do it
- 3. What is our market
- 4. How we do it
- 5. Innovative Demand Creation & Communication
- 6. Vision for 2020
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- 1. Who we are?
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ANTI KALLE ( 4 5 ) Education: BBA Law, University of Tartu 2006 MBA International business, EBS 1995 BBA Economics, Tallinn Technical University 1993 Mem ber of Managem ent Board
- Sportland I nternational Group
Sportland Eesti AS AS Jalajälg, BC Viimsi MTU SÜKK ARE ALTRAJA ( 4 4 ) Education: MBA International business, EBS1995 BBA Engineering, Estonian Agricultural Academy 1993 Mem ber on Managem ent Board - Sportland I nternational Group Sportland Eesti AS AS Jalajälg FC ELVA MTÜ SÜKK Estoninan Football Association
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- 2. Why we do it?
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MISSION
To make the lives of young people more interesting, better and emotional through our products and services.
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- 3. What is our market
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THE BALTICS
ESTONIA LATVIA LITHUANIA
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OVERVIEW – BALTICS
ESTONIA
ESTONIA
- POPULATION: 1.25M (-10%)
- CAPITAL: TALLINN (0.4M)
- GDP/CAPITA: EUR 12.8K
- AV. INCOME: 930 EUR
- LANGUAGE: ESTONIAN
LATVIA
- POPULATION: 2.0M (-10%)
- CAPITAL: RIGA (0.8M)
- GDP/CAPITA: EUR 10.7K
- AV.INCOME: 700 EUR
- LANGUAGE: LATVIAN
LITHUANIA
- POPULATION: 3.0M (-15%)
- CAPITAL: VILNIUS (0.5M)
- GDP/CAPITA: EUR10.8K
- AV. INCOME: 650 EUR
- LANGUAGE: LITHUANIAN
LITHUANIA LATVIA
RIGA TALLINN VILNIUS
- POPUL. 430K
SOB 60%
- POPUL. 550K
SOB 50%
- POPUL. 800K
SOB 80%
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MARKET OVERVIEW
MACRO CONSUMER MARKETPLACE
BRANDS & CATEGORIES
▪ GROWTH IN BALTICS IS
HOLDING UP FAIRLY WELL, GIVEN THE RUSSIAN TURMOIL
▪ EXPORTS AND INVESTMENTS
ARE AFFECTED BY GEOPOLITICAL UNCERTAINTY, WHILE DOMESTIC DEMAND REMAINS STRONG.
▪
GDP FORECAST FOR 2015
▪ ESTONIA – 2.1% ▪ LATVIA – 1.9% ▪ LITHUANIA – 2.3% ▪
YOUNG CONSUMER MORE AND MORE AS “WORLD CITIZENS” – ATTRACTED BY GLOBAL TRENDS, STUDYING & TRAVELLING ABROAD.
▪
CONSUMERS HIGLY
- DIGITILIZED. OVER 50% OF
PHONES ARE SMARTPHONES, INTERNET PENETRATION OVER 70%
▪
SPORTS GROWING BUT GENERAL ISSUE OF KIDS NOT PHYSICALLY ACTIVE
- SHOPPING IS HAPPENING
IN MALLS. SPORTING GOODS & MONOBRAND ARE THE MAIN CHANNELS.
▪
DIGITAL GROWING, 15% OF CURRENT NIKE VOLUMES IN THE MARKET (MOSTLY CROSS-BORDER)
▪
SDI WITH FIRST STORES. IMPACT PRIMARILY MAINSTREAM SPORT STORES,
▪
POLISH SIZEER OPENED 2 STORES IN LIT, FURTHER EXPANSION UNKNOWN
▪
NIKE SHARE 30-35%
▪
ADI 15-20%
▪
THE REST OF BRANDS BELOW 10%
▪
CATEGORY (E.G RUNNING) BRANDS (E.G. ASICS), HIGH SEASONAL CHANGES (E.G. WINTER)
▪
SKIS IN WINTER & BIKES IN SUMMER
▪
GOLF, MOUNTAIN SPORT, RUGBY, ETC ARE VERY SMALL
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SDI & SPORTLAND TOUCH YOUTH SPORT CULTURE
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- 4. How we do it?
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DIVERSE & VALUABLE EXPERIENCE
Introduction of Sportland brand & concept First Sportland retail store in Estonia Introduction of Nike mono-brand store concept Introduction of NetoSport concept Introduction of Franchise stores Entry to Russia First retail store in Latvia First NIKE retail store in Lithuania Expansion in Latvia via acquisition of 100% Sports Entry to Finland Entry to Ukraine Opening of Timberland stores Expansion in Estonia via acquisition of WestSport stores Exit from Finland Minority participation in Russia
1995 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Number of stores 6
10 12 19 29 32 64 90 101 120 152 148 106
First Sportland retail store in Lithuania
1996
Opening of O’NEILL stores Exit from Ukraine Exit from Russia
2010 2011 2012
97 88 66
Wholesale business in Estonia
2013 2015 2014 2016
66 76 84
SportsDirect shareholder First SportsDirect store
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SIG & GROWING THE MARKET
Sportland International Group (“SIG”) is the #1 & fastest growing Sports Retailer in the Baltics Best locations in the 3 countries: 60 stores with total area ca 35 000 m2 (ca 379 000 sqft) Importance of local relevance: 3 languages, engaged with local teams & athletes Exclusive distributor for numerous leading sporting goods brands Owners/co-CEOs founded the business in 1995, and have since obtained experience also from Finnish, Russian and Ukrainian market Largest number of Facebook fans among Estonian & Latvian companies: on path for future growth through innovation, modern communication, emotional retail & with our two fascias (SPO & SDI)
SIG: Increasing Market Share & growing the Market with our two fascias
ESTONIA LATVIA LITHUANIA
Market size in each countryand SIG’s market share Source: SIG
€87m
Number of stores per country as of September, 2015
€50m €43m
SIG 40% SIG 45% SIG 45%
29 15 16
- 6.28 Mpeople
- Market size €180m
(inlc. Web)
Estonia Latvia Lithuania
Baltic’s market
Others 55% Others 55% Others 60%
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SI G Board Of Directors Anti Kalle & Are Altraja
0 9 / 2 0 1 5
PURCHASE DI RECTORMarge KAARMA
REATI L SALES, STORES, CONCEPTSAre ALTRAJA
FI NANCI AL DI RECTORPriit PI RKSAAR
CFO MÄGI CONTROLLER KANGUR I T DI RECTOR Erik TAMBAUR DEVELOPER Rait KI KKAMÄGI SECURI TY & MAI NTENANCE DI RECTOR Marek KÕI V LOGI STI CS MANAGER Margus METSALU SPORTLAND ESTONI A CEO Gerd KIILI PURCHASE DI RECTOR Alvin KUIMET RETAI L OPERATI ONS Nelli NILSON FI NANCI AL DI RECTOR Anne KIUDSOO PURCHASE DI RECTOR Nauris DIDRIHSONS CHI EF ACCOUNTANT Ieva BETA I T DI RECTOR Jevgemi HUDOROZKOV CENTRAL W AREHOUSE Marius BEKERIS SPORTLAND LI THUANI A CEO Vladas KORSAKOVAS PURCHASE DI RECTOR Rimantas RAVAITIS RETAI L OPERATI ONS Sigitas DAUKAS FI NANCI AL DI RECTOR Kristina VAITIEKIENE I T DI RECTOR Algirdas ZALAGAITI S ANALYTI C Riina VESKIMÄGI SPORT EQ & BIKES Henri KRUUSEL OUTDOOR EQ Dima SMIRNOV ONEI LL Jannon VIILUP HELLY HANSEN Annika TUISK TI MBERLAND Indrek UIBO SDI BRANDS Janno VIILUP MARKETI NG DI RECTORMarit FI NNI E
MARKETI NG DI RECTOR Edita RAGAISIENE SDI STORES Remi AARE NIKE & ADIDAS Alvin KUIMET PURCHASE ASSI STANT Kristiana JANSONE ACCOUNTANT Karina APSITE IN STORE MARKETING Liga ALKSNE MARKETING ASSISTANT Edgars MIEZITIS MARKETING SPECIALIST Jana STRAUTINA RETAIL OPERATIONS Aivars MEZVEVERS HUMAN RESEARCH BALODE-VASILJEVSKA DIGITAL COMMUNICATION Karel KALJUSTE SPORT MAKRETING Margus REINTAL IN-STORE MARKETING Maarja NIGOL VISUAL MERCHANDISING Kristel NEI CREATIVE DESIGNER Rainer OLBRI MARKETI NG DI RECTOR Antti ADUR MARKETI NG DI RECTOR Sandijs PINKULIS FI NANCI AL DI RECTOR Inga MEZAVILKA INSTORE MARKETING Donatas KORSAKOVAS PURCHASE ASSI STANT Birgit TÕNTS- SEN. ACCOUNTANT
Full Managm ent
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EXCLUSI VE DI STRI BUTI ON RI GHTS in the Baltics (43% of sales) OTHER GLOBAL SPORTSBRANDS sold in SPORTLAND (57% of sales)
38% 6% 5% 4% 3% 10% 8% 1% 1% 9%
Brands with Exclusive Rights - GROWING THE MARKET
15%
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BRAND POSITIONING CHART
HIGH SPORT FASHION LOW
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JV with SPORTSDIRECT.COM
- Accelerate
grow th of international
- perations
- I dentify partners
in new territories
- Best in class
Logistics Support
- Prom ote Group
Ow ned Brands
- Pioneering the
Baltic Sports Market developm ent
- Adopt Digital
Technologies to attract consum ers in-store & m edia
- I nnovative
Consum er engagem ent at the Sports Events & Clubs 1 . Sports Direct Group brands to the Baltics 2 . Big Box stores in the Baltics 3 . Establish Sportland
- nline operations
utilising Sports Direct infrastructure
GLOBAL SCALE LOCAL KNOWLEDGE FUTURE GROWTH
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SPORTS DIRECT - PARTNER FOR FUTURE MARKET GROWTH
New Brands from SportsDirect Casual Sport
EMOTION BRAND PRODUCT PRICE DISCOUNTCasual Sport
.... -2013 2013-.....
???? ?? ??
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STORES
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SPORTLAND KRISTIINE – TALLINN, ESTONIA
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SPORTLAND AKROPOLIS (digitalisation)– VILNIUS, LITHUANIA
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SPORTLAND ALFA (digitalisation)– RIGA, LATVIA
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SPORTLAND VIIMSI – TALLINN, ESTONIA
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SPORTS DIRECT OLYMPIA – RIGA, LATVIA
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SPORTS DIRECT AKROPOLIS – VILNIUS, LITHUANIA
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- 5. Innovative Demand Creation &
Communication
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- 4. INNOVATIVE DEMAND CREATION & COMMUNICATION
- 1. Approach
- 2. Events
- 3. Digitalization in retail
- 4. Digitalization off retail (magazine.com)
- 5. Paype
- 6. Feedback screens
- 7. Social media
- 8. Marketing KPI-s, planning, monitoring
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> OWN THE MARKETPLACE MEANS: Map high traffic places of sports in key cities and „talk“ & inspire athlete's/people – be very close to them! > BEST BRANDS > BEST LOCATIONS > BEST TEAM & RETAIL MANAGEMENT > BEST COMMUNICATION > CREATE & LEAD & DEVELOP SPORTS CULTURE
- best & biggest events (top 5)
- biggest sports clubs (top 5)
- drive biggest sport categories (top 5)
FIND & MAP CREAT & LEAD SUPPLY
Be 1st!PHILOSOPHY
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BRAND DRIVEN & CONSUMER DEMAND ORIENTED APPROACH TODAY
E-TAILER/ E-COMMERCE
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SPORTS: COMPETE & PARTICIPATE CULTURE: FREE TIME, SPORT SPECTATORS
Developer & Promoter of Sports & Active Lifestyle
FOOTBALL ( participants 1 0 0 ,0 0 0 )
Main sponsor: ESTONIAN FA (segment 1m) Partner of 10 clubs in the Baltics: FC FLORA, Nõmme Kalju, TAMMEKA, METTA
RUNNI NG ( segm ent 1 m )
Organizer of Baltics largest running events: Tallinn Marathon & 10k: 20,000 participants Nike Run Riga: 6,000; Nike Run Vilnius: 5,000 Tallinn Women's Run: 12,000
EXTREME SPORTS & SKATEBOARDI NG Partner of Simpel Session – the world premier skateboard & BMX competition ( segm ent 5 0 k)
MUSI C: Supporting numerous cultural events
Metallica in Tallinn: 80,000 audience
( Segm ent size in the Baltics: 3 m )MOTORSPORTS ( segm ent 5 0 k) : Partner & Co-Developer of the Baltic largest event: Rally Estonia W I NTER SPORTS ( segm ent 2 0 0 k) : Developer of numerous cross-country ski events
BASKETBALL ( segm ent 3 m )
Main sponsor: Lithuanian BA (seg. 3m) Partner & Sponsor of Top 5 Baltic clubs NATI ONAL COMBI NED SPORTS EVENTS ( segm ent
5 0 0 k) : DeveloperFI TNESS & GYM
( segm ent 3 0 0 k)Developer: # 1 Fitness club chain in Estonia; Partner of coaches & gyms OLYMPI CS ( segm ent 1 m ) Main sponsor: Estonian Track & Field Fed. & Estonian Olympic Committee
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CONSUMER ENGAGEMENT
Target Audience EE LV LT Total
Population
(01.01.2012) (milj. inhabitants)1 .2 5 2 .0 3 .0 6 .2 5
1 0 -4 0 y, active
(35% from total) (milj. inhabitants)1 8 0 2 5 0 3 5 0 7 8 0
SPORTLAND Loyal Consum ers
(thousands)2 4 2 1 2 4 5 2 4 1 8
FaceBook Fans (thousands)
8 1 2 4 5 0 1 5 5
I nsta Fans (04.09.2015)
7 ,0 5 7 4 ,1 2 7 1 0 2 1 1 ,2 8 6
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A&A LIFETIME LIFESTYLE – FULFILL THE MISSION OUTCOME: for REINVEST
SKILLS MONEY ENERGY TIME SKILLS MONEY ENERGY MAXIMIZE AUDIENCE MAXIMIZE RETURN TIME TO REVIEW & DECISIONS TIME FOR THOUGHTS, IDEAS & RISK
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EVENTS VIDEO
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SPORTLAND SPORT EVENTS FY 2016
Estonia - 130 Lithuania - 50 Latvia - 86
Total- 266 events
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LOYAL CUSTOMERS
ESTONIA LATVIA LITHUANIA BALTICS Mother tongue of a registerd customer Est 80% / Rus 20% Lat 60% / Rus 40% Lit 90% / Rus 10% Number of Registered LC cards in SPO database (TOTAL)
242 393 124 919 51 899 419 211
Number of LC cards used in last 2 years
125 203 34 650 8 505 168 358
Number of LC cards used in last March 2015
16 579 4 610 286 21 475
% of purchases which had LC card used in Aug 2014
24% 11% 0.31%
Number of cards which have email address tagged to it
53 546 37 746 8 699 99 991
Number of card which have mobile nr. taged to it
82 985 48 678 19 340 151 003
How many loyal customer emails are sent
- ut as a newsletter
1-2 times per week 1 time per 2 weeks ~1 times per week
FORMAT OF LC CARD ESTONIA LATVIA LITHUANIA Plastic VIRTUAL LOYALTY CARD - MOBILE ESTONIA LATVIA LITHUANIA Launches in April in Est - Loyalty cards, gift cards directly to consumer mobile phone. Synced with current database. Transfering plastic card consumers to mobile users. Linking with ID number (unique for consumer and easy to idetntify)
Joined 2500 consumersplanned launch by Q3 planned launch by Q4
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SPORTLAND MAGAZINE & .COM MOBILE LC CARD – PAYPE CONSUMER FEEDBACK SCREENS
Paype pe – Est Est Launch, Rol , Roll ou
- ut L
Lat / / Lit 2015 2015 Customers statistics Identification statistics Offers statistics EXTRA - stores they visit, offers they view, LC-cards they own, posts &pages they like (FB), vouchers they buy...
Launch: www.SportlandMagazine.com Launch: #1 Sportland Magazine in Lithuania Launch: Consumer Feedback Panels
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DIGITAL SCREENS IN SPORTLAND STORES JUNE2015
Name Single Lite 22" Single Lite 32" Single 42" Single 48" Single 55" TvTower x2 TvTower x3 TvTower x4 Videowall x3 Videowall x4 Construction Example visual Resolution 1280x1080px, 1920x1080px 1920x1080px 1920x1080px 1920x1080px 1920x1080px 1080x3840px (Video - 2X 1920x1080px) 1080x5760px (Video - 3X 1920x1080px) 1920x4320px (Video - 4X 10800x1920px) 5760x1080px (Video
- 3X 1920x1080px)
7680x1080px (Video - 4X 1920x1080px) File Formats JPG, GIF, PNG, PDF, DOC, XLS, PPT, WAV, AVI, MOV, MP1 JPG, GIF, PNG, PDF, DOC, XLS, PPT, WAV, AVI, MOV, JPG, GIF, PNG, PDF, DOC, XLS, PPT, WAV, AVI, MOV, JPG, GIF, PNG, PDF, DOC, XLS, PPT, WAV, AVI, MOV, JPG, GIF, PNG, PDF, DOC, XLS, PPT, WAV, AVI, MOV, MP4 JPG, GIF, BNG, MP4, AVI, MOV JPG, GIF, BNG, MP4, AVI, MOV JPG, GIF, BNG, MP4, AVI, MOV JPG, GIF, BNG, MP4, AVI, MOV JPG, GIF, BNG, MP4, AVI, MOV BALTICS TOTAL 134 13 55 95 52 23 1 2 19 2 ESTONIA (new only) 55 7 55 1 42 14 1 1 5 2 LITHUANIA 60 2 44 6 2 11 LATVIA 19 4 50 4 7 1 3
55" 48" 55" 55" 48" 22" 32" 55" 48" 42" SLIDE 47 Facebook
Under the same conditions (platform logic, administration, ads & campaign budget growth hand in hand with fanbase growth): We have to consider, that we are already
- perating with 12%+ of
- f a
all ll loc
- cal F
- ok
us users rs. . Games and active engagement is the key, everyones effort is important. Like & Shar & Share
SPORTLAND FACEBOOK
+14% +13% +33% +27% +50% +14%
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Under the same conditions (platform logic, administration, posts & games flow): We expect boomi ming gr ng growth h of the Instagram users within next years and predict to grow fast on Sportland
- followers. Increasingly more
businesses and people are moving to Instagram, so the target is to retain same engagement through the years and grow on the followers.
SPORTLAND INSTAGRAM
5000 10000 15000 20000 25000 30000 35000 2015y 2016y 2017y Estonia Latvia Lithuania
+114% +100% +150%
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- 6. Vision for 2020
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SIG & GROWING THE MARKET
Sportland International Group (“SIG”) is the #1 & fastest growing Sports Retailer in the Baltics Best locations in the 3 countries: 60 stores with total area ca 35 000 m2 (ca 379 000 sqft) Importance of local relevance: 3 languages, engaged with local teams & athletes Exclusive distributor for numerous leading sporting goods brands Owners/co-CEOs founded the business in 1995, and have since obtained experience also from Finnish, Russian and Ukrainian market Largest number of Facebook fans among Estonian & Latvian companies: on path for future growth through innovation, modern communication, emotional retail & with our two fascias (SPO & SDI)
SIG: Increasing Market Share & growing the Market with our two fascias
ESTONIA LATVIA LITHUANIA
Market size in each countryand SIG’s market share Source: SIG
€87m
Number of stores per country as of September, 2015
€50m €43m
SIG 40% SIG 45% SIG 45%
29 15 16
- 6.28 Mpeople
- Market size €180m
(inlc. Web)
Estonia Latvia Lithuania
Baltic’s market
Others 55% Others 55% Others 60%
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BALTIC SPORTING GOODS MARKET READY FOR GROWTH
Expenditure on Sporting goods, € per capita
Expenditure on sporting goods per capita is expected to grow significantly…
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RETAIL CONCEPTS – POSITIONING ESTONIA 2015
Retailing concept through shop brand positioning
- %
sales
Casual Sport
EMOTION BRAND PRODUCT PRICE DISCOUNT
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RETAIL CONCEPTS – POSITIONING LATVIA 2015
Casual Sport
EMOTION BRAND PRODUCT PRICE DISCOUNT
EMOTION BRAND PRODUCT PRICE DISCOUNT
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RETAIL CONCEPTS – POSITIONING LITHUANIA 2015
Casual Sport
EMOTION BRAND PRODUCT PRICE DISCOUNT
EMOTION BRAND PRODUCT PRICE DISCOUNT
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Premium Lifestyle Division
SPORTS DIRECT INTERNATIONAL PLC / Capital Markets Day / Wednesday 9 September 2015 1
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Premium Lifestyle Division
“The pinnacle retail fascias within the SDI group, featuring clothing, footwear and accessories from the most premium, directional and exclusive brands available from around the world”
SPORTS DIRECT INTERNATIONAL PLC / Capital Markets Day / Wednesday 9 September 2015 2
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8 Stores 17 Stores 54 Stores
SPORTS DIRECT INTERNATIONAL PLC / Capital Markets Day / Wednesday 9 September 2015 3
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Operational Improvements
The key benefits of a group approach:
- Shared stock – group buying
- Enhanced buying controls generating improved colour/size sell through
- Stabilising core product range to provide constant availability
- Improved automated allocation & replenishment system
- Automated web stock requirement
- Maintaining product availability both in-store & online
- Centralised group markdowns / promotional activity
- All enabling a cleaner stock package / improved sell-through / higher achieved margin and stronger
visual merchandising in store
SPORTS DIRECT INTERNATIONAL PLC / Capital Markets Day / Wednesday 9 September 2015 4
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Strategy Improvements
- Enhancing existing retail space
- Investing in new flagship locations
- Offer our customers the best branded premium fashion range, across all categories and genders
- Deliver great customer service to our customers at all times through a multi-channel approach
- Website benefits from ongoing investment into the core group platform
- Working closely with our global brand partners to deliver best in class visual merchandising
SPORTS DIRECT INTERNATIONAL PLC / Capital Markets Day / Wednesday 9 September 2015 5
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In store Concept
- The new FLANNELS.com concept takes inspiration from the
highest level of store design with the aim of enhancing our position as the premium multi-brand retail destination
- The main features of the store design are high quality materials,
clean simple lines to accentuate and hero the product and detailed atmospheric lighting
SPORTS DIRECT INTERNATIONAL PLC / Capital Markets Day / Wednesday 9 September 2015 6
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In store Concept
- A contemporary colour palette mix of greys, whites and blue
highlights give an exceptional contrast and provide the overall tone for the store environment
- Each floor will have its own subtle look and feel to be targeted at
the gender and relevant brand mix
SPORTS DIRECT INTERNATIONAL PLC / Capital Markets Day / Wednesday 9 September 2015 7
SLIDE 63
- Aim to be the leading multi-brand high street
fashion retailer in the UK
- Specialising in branded denim and footwear
- Key brands including G-Star, Lacoste, Emporio
Armani & Hilfiger
- Located in key macro market cities and shopping
centres
- In store environment aimed at a shop in shop
brand experience
- Key denim brands (G-Star, Replay, Levis, Hilfiger)
Lifestyle brands (Lacoste, Pretty Green, Luke, Jack & Jones) and Footwear brands (Puma, Converse, Adidas, Vans)
SPORTS DIRECT INTERNATIONAL PLC / Capital Markets Day / Wednesday 9 September 2015 8
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Outlook
Group’s success underpinned by delivering exceptional quality and unbeatable value to our consumers
- Trading since the year end has been in line with management’s expectations, underpinning the revised FY16
target of £420m for the 2015 Bonus Share Scheme
- Performance continues to be driven by
- Investment in product range and availability
- Optimisation of in-store and web offer and introduction
- f UK Click and Collect
- Growing proportion of ‘better’ and ‘best’ Group branded
products in key categories
- Investment in store portfolio
SPORTS DIRECT INTERNATIONAL PLC / Capital Markets Day / Wednesday 9 September 2015
SLIDE 65
QUESTIONS?