CAMPAIGN Canadian Cancer Society Quebec Division Mlanie Champagne - - PowerPoint PPT Presentation

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CAMPAIGN Canadian Cancer Society Quebec Division Mlanie Champagne - - PowerPoint PPT Presentation

A BAN ON THE SALE OF TANNING SERVICES TO KIDS AND TEENAGERS: A COMPREHENSIVE ADVOCACY/PREVENTION CAMPAIGN Canadian Cancer Society Quebec Division Mlanie Champagne Manager, Public Issues mchampagne@quebec.cancer.ca Context Tanning


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Canadian Cancer Society – Quebec Division

Mélanie Champagne – Manager, Public Issues mchampagne@quebec.cancer.ca

A BAN ON THE SALE OF TANNING SERVICES TO KIDS AND TEENAGERS: A COMPREHENSIVE ADVOCACY/PREVENTION CAMPAIGN

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Context

Tanning salons targeting youth + 100% melanomas in the last 15 years in Qc WHO’s position (2009) Legislation adopted June 2012

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Advocacy Campaign

  • Paper petition to be signed in 85 Relay For Life events (52,000 signatures)
  • Electronic petition championed by local MNA (8,000 signatures)
  • 60 MNAs met, petition filed to National Assembly by 35
  • 2 presentations at Health Parliamentary Commitee (briefs)
  • MNA breakfast with dermatologists
  • Skin cancer survivors
  • Campaign to seek support for our asks (55 organizations representing 600 groups)
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Prevention Campaign

  • The hidden face of tanning salons: Geneviève’s story &

the UV photomaton

  • Stunt at Université du Québec à Montréal in

collaboration with Much Music (600 pictures taken)

  • School tour (20 schools visited, 4,000 pictures taken,

10,000 young people reached)

  • Facebook microsite (2,166 fans & 26,632 visits in 6

weeks)