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CAMPAIGN Canadian Cancer Society Quebec Division Mlanie Champagne - PowerPoint PPT Presentation

A BAN ON THE SALE OF TANNING SERVICES TO KIDS AND TEENAGERS: A COMPREHENSIVE ADVOCACY/PREVENTION CAMPAIGN Canadian Cancer Society Quebec Division Mlanie Champagne Manager, Public Issues mchampagne@quebec.cancer.ca Context Tanning


  1. A BAN ON THE SALE OF TANNING SERVICES TO KIDS AND TEENAGERS: A COMPREHENSIVE ADVOCACY/PREVENTION CAMPAIGN Canadian Cancer Society – Quebec Division Mélanie Champagne – Manager, Public Issues mchampagne@quebec.cancer.ca

  2. Context Tanning salons targeting youth + 100% melanomas in the last 15 years in Qc WHO’s position (2009) Legislation adopted June 2012

  3. Advocacy Campaign Paper petition to be signed in 85 Relay For Life events (52,000 signatures) • Electronic petition championed by local MNA ( 8,000 signatures) • 60 MNAs met, petition filed to National Assembly by 35 • 2 presentations at Health Parliamentary Commitee (briefs) • MNA breakfast with dermatologists • Skin cancer survivors • Campaign to seek support for our asks ( 55 organizations representing 600 groups ) •

  4. Prevention Campaign • The hidden face of tanning salons: Geneviève’s story & the UV photomaton • Stunt at Université du Québec à Montréal in collaboration with Much Music (600 pictures taken) • School tour (20 schools visited, 4,000 pictures taken, 10,000 young people reached) • Facebook microsite (2,166 fans & 26,632 visits in 6 weeks)

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