Camp Prosperity: Values-Based Messaging July 21, 2020 Welcome - - PowerPoint PPT Presentation

Camp Prosperity: Values-Based Messaging

July 21, 2020

Welcome

Tupa Hoveka

Program Associate, Field Engagement Prosperity Now

Housekeeping

• This webinar is being recorded and

will be mailed to registrants and available online within one week

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thoughts anytime by typing into the text box of your GoToWebinar Control Panel

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issues, email gotomeeting@prosperitynow.org

Getting the Most Out of Today’s Call

▪Join from a quiet space ▪Grab a coffee or snack and settle in ▪Engage! Send us your questions and comments as you listen ▪Tweet with us on Twitter—use #CampProsperity ▪Reflect on ways to apply what you learn today to your own work

Prosperity Now’s mission is to ensure everyone in our country has a clear path to financial stability, wealth and prosperity.

Welcome to Camp Prosperity!

Vanna Cure

Lead Camp Counselor Senior Advocacy Manager Prosperity Now

▪ 4-week virtual learning program for new and experienced advocates ▪ Weekly newsletters and webinars; opportunities to connect with

• ther advocates

Camp Prosperity Webinar Series

Heather Cabral

Senior Director West End Strategy Team @Heather__Cabral

Today’s Speakers

Bernie Mazyck

President and CEO South Carolina Association for Community Economic Development @SCA4CED

Today’s Agenda

✓ Poll Question ✓ Values-Based Messaging for a Better Future ✓ “Fireside Chat” – From Issue to Action: Messaging for Effective Advocacy ✓ Group Discussion and Q&A ✓ Next Steps & Close

Poll Question

How would you describe your legislators' stance on your policy priorities?

• 1. My legislators tend to agree with my stance
• 2. My legislators tend to disagree with my stance
• 3. My legislators agree or disagree depending on the

issue

• 4. Unsure/Not enough advocacy experience

Values-Based Messaging for a Better Future

Heather Cabral

Senior Director West End Strategy Team

Ways to Reach Legislators

Ways to Reach Legislators Testimony at hearings/press conferences Digital media campaigns Sign-on letters Call-ins Write-ins Op-eds

Helpful Collateral

▪ Talking points tailored to the speaking opportunity ▪ Digital Media Toolkit

▪ Draft social media posts ▪ Draft e-newsletter content

▪ Sign on Letter Platforms ie; Salsa, MailChimp, EveryAction ▪ Draft Script for Ally/Advocate Call-Ins ▪ Draft e-mail for Write-In Campaigns w/ Key Messages ▪ Draft OpEd/LTE message points for allies/supporters

▪ Ways to Reach Your Target & Get What You Want ▪ 5 Elements of a Story ▪ Set the story in a time and a place ▪ Know your last line ▪ Name your characters ▪ Add sensory information ▪ Don’t shy away from emotion

How to Convey Your Message/Story?

Head Heart Hand

▪ Values based messaging that all parties could agree on, ie;

▪ Supporting families ▪ Smart spending with city/state/federal money ▪ Faith values (when applicable)

▪ Unlikely Allies

▪ White faith leaders (FIA) ▪ Victims of crime (CSSJ) ▪ Young mothers (MIECHV) ▪ Veterans (Amendment 4)

Reaching a Conservative Audience

▪ Have the right messengers ▪ Women ▪ Clergy ▪ Data Scientists ▪ Culturally Competent Leaders ▪ Have the right message ▪ Be concise ▪ Be clear on the goal and the ask ▪ Be culturally competent (ie; Flint)

Communicating to Specific Populations

Audience Q & A

What questions do you have?

Share them in the Questions box!

Key Insights: An Advocate’s Perspective

Bernie Mazyck

President and CEO South Carolina Association for Community Economic Development

Q1: What core policy issues do you work on and why are they so important?

Q2: What research goes into determining the framing of your advocacy ask?

Q3: How do you frame issues of economic equality in a way that speaks to the values of your legislators but doesn’t take away from the issues you’re advancing?

Q4: Give us an example of a campaign that required you to get more creative with messaging.

Q5: What challenges have you faced with advocating for these issues in a difficult political environment and how did you

• vercome them?

Q6: COVID-19 has put a spotlight on long- standing issues of inequality and some legislators are more open to discussing these issues now than before. How have you been able to use momentum in the current climate to advance your priorities?

Q7: What types of data have you found helpful in strengthening your advocacy to

• pposing legislators?

Audience Q & A

What questions do you have?

Share them in the Questions box!

Heather Cabral| Senior Director

West End Strategies Team : @Heather_Cabral

Bernie Mazyck| President and CEO

SC Association for Community Economic Development bernie@scaced.org

Vanna Cure | Senior Advocacy Manager

Prosperity Now vcure@prosperitynow.org

Stay in Touch!

Next Steps

▪ Complete the follow-up survey ▪ Attend our next webinar in the Camp Prosperity series

• n July 28th!

▪ Explore the Prosperity Now website for resources, events, and more ▪ Register for the 2020 Prosperity Summit (formerly Assets Learning Conference), September 30- October 2

Dive Deeper with Prosperity Now Community Networks

◼ Affordable Homeownership Network ◼ Racial Wealth Equity Network ◼ Financial Coaching Network ◼ Savings Network ◼ Taxpayer Opportunity Network (VITA/Community Tax Prep) ◼ Campaign for Every Kids Future — Children’s Savings Accounts ◼ Medical Financial Partnerships (Health/Wealth) ◼ Innovations in Manufactured Housing (I’M HOME) Network

Visit any of the networks above at prosperitynow.org/getinvolved to get started.

Sign up for listservs and working groups, volunteer to facilitate peer discussions, serve in a leadership role and more!

Take action with Prosperity Now Campaigns!

Homeownership is key to building

• wealth. Together, we

will advocate for products and policies that provide more affordable homes to more people. HOMEOWNERSHIP Consumer protections create fairer, more transparent financial

• markets. Together,

we will ensure consumers keep the safeguards they deserve. CONSUMER PROTECTIONS Safety net programs help protect vulnerable individuals and families from falling deep into

• poverty. Together, we

will protect programs like SNAP, IDAs and more to help those in need when they need it most. SAFETY NET The vast majority of tax incentives go to those at the top, not to those who need it

• most. Together, we

will turn our upside- down tax code right- side up. TURN IT RIGHT-SIDE UP

Visit any of the Campaigns above at https://prosperitynow.org/take-action to learn more and join.

Sign up to stay informed about the latest developments and opportunities to take action by joining one of our four federal policy campaigns.

Prosperity Now Advocacy Center

Take action today at https://prosperitynow.org/take-action

Here you can: ▪ Email a MOC ▪ Call a MOC ▪ Tweet at a MOC ▪ Schedule a Meeting ▪ Sign a petition

Visit the Summit website at summit.prosperitynow.org to learn more and to register!

Thank you!

Please complete our survey!